PODCAST · education
Now Go Create
by Claire Bridges
In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master.The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good. With the Now Go Create podcast, she’s here to help you do the same and build your creative toolkit. With each episode, the podcast will take a deep dive into all things creative in business, with actionable advice and practical tools you can use right away. Claire will be chatting with some of the smartest creative
Episodes
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Want Better Ideas? Listen Better
What’s really sabotaging group brainstorms, and how can we create space for better ideas? In this episode of Now Go Create, Claire Bridges digs into why classic brainstorming often disappoints and lays out practical steps to get more from your next creative session. This episode unpacks the…
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Self-Guided Creative Ninja
What do you do when you want to get more creative but there's no classroom, no team workshop, and no facilitator in sight? In this hands-on episode of Now Go Create, Claire Bridges hands you a solo toolkit to supercharge your creative thinking, just you, a notebook, and twenty minutes. The…
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Stop Brainstorming. Start Asking Better Questions
In this toolkit episode of Now Go Create, Claire Bridges dives into the power of asking better questions at work and introduces the concept of a "question storm." Instead of jumping straight into brainstorming solutions, Claire Bridges explains how focusing on generating well-aimed questions can...
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Forget Icebreakers: Try This For Better Brainstorms with Jan Keck
In this episode of Now Go Create, host Claire Bridges welcomes facilitator, connector, and author Jan Keck, who is on a mission to make meetings more meaningful by moving beyond cringey icebreakers. Drawing from his own experiences with the anxiety and dread of the standard “go around the room…
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7 Meeting Mistakes That Kill Creativity
If you’ve ever found yourself in a frustrating, awkward, or downright pointless meeting, this latest episode of the Now Go Create podcast is for you. Host Claire Bridges explores facilitation mishaps she’s encountered over her decades working as a creative director and professional workshop lead...
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Strategy Toolkit: The Premortem
In this toolkit episode of Now Go Create, Claire Bridges introduces the concept of the premortem, a powerful technique for anticipating project pitfalls before they derail your ideas. Drawing from her extensive experience in creative thinking and strategy development, Claire demonstrates how…
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The Art of Facilitation with Robert Cserti
How do you turn a frustrating workshop into a creative, inclusive space where everyone feels heard without reinventing the wheel each time? In this enlightening episode of Now Go Create, host Claire Bridges sits down with Robert Cserti, co-founder of SessionLab, the go-to platform for workshop…
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Think With Your Feet On A Creative Safari
What if your best creative breakthroughs aren’t sitting on your laptop, but waiting for you outside? In this episode of the Now Go Create podcast, Claire Bridges invites you to step away from your desk and into a more embodied creative practice. Claire draws on her own experience running creative...
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The Scrappy Strategy One
In this short, slightly, scrappy, 10-minute bonus episode, the strategist’s strategist Julian Cole joins me again - this time for a real-time riff on how to devise a usable strategy brief… when you don’t actually have one. Julian has worked with Uber, Apple, Facebook, Disney and more, and is…
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Fake Arrests, Cat Waiters & A Royal Wedding with Daisy Amodio
What does it take to turn an idea into a brand new industry? In this lively episode of Now Go Create, host Claire Bridges sits down with Daisy Amodio, creative dynamo, founder of The Proposers, a royal wedding planner, and visionary behind 5,000 unforgettable marriage proposals. Claire and Daisy...
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Find Your Creative Mojo
Are you feeling flat, uninspired, or stuck in a rut with your creative work? You’re not alone and you don’t have to go it alone either. Following on from last week’s episode of Now Go Create Claire Bridges chats to improv specialist and storytelling coach Maria Peters for a lively, practical...
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Beat Your Creative Slump
What do you do when the creative ideas stop flowing? In this episode of Now Go Create, host Claire Bridges gets real about a topic we don’t talk about enough: the creative slump. She shares her own recent experience, and explores why slumps might happen, how they differ from creative burnout or...
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Your Creative Playbook with Jody Orsborn Medina
In this episode, Claire Bridges sits down with Jody Orsborn Medina, experiential creative director and founder of Recess, a global creative community and incredible resource hub. Jody shares her journey from in-house and agency life to freelancing, and how the need for authentic connections...
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5 Creative Nudges
Congratulations, you’ve made it to the end of Summer School! In this special wrap-up episode, host Claire Bridges recaps the five creative nudges you experimented with over the summer, and brings them together into a practical, personalised toolkit to help you approach September (and beyond!)…
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Creative Nudge: Tame Your Inner Critic
How loud is the voice in your head that tells you you’re not good enough, or worries you’re about to mess things up? Welcome to week five of Now Go Create’s Summer School with Claire Bridges. This week’s creative nudge is all about noticing your self-talk and learning how to shift that critical...
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Creative Nudge: Change Your Lens
Have you ever changed your perspective and unlocked your creativity? Today Claire Bridges brings you a quick but powerful creative nudge packed with inspiration. She draws from her conversation with multi award-winning photographer Tom Oldham, best known for his bold and soul-baring portraits of...
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Creative Nudge: Everything’s A Remix
Ever felt stuck on a problem and wished you could look at it with completely fresh eyes? In this week’s Summer School Creative Nudge, Claire Bridges invites you to borrow brilliance from the most unexpected places whether it’s a magician’s art of misdirection or a Formula 1 pit crew’s lightning...
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Creative Nudge: Go Off Piste
Welcome to another bite-sized Creative Nudge from the Now Go Create Summer School! This week, host Claire Bridges invites you to break out of autopilot and see things from a different perspective. In this mini-episode, Claire shares a story of getting lost on her usual dog walk only to stumble…
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Creative Nudge: Creative Cat Scan
Welcome to the first Creative Nudge of the Now Go Create Summer School! This week, host Claire Bridges invites you to try a powerful tool inspired by author Elizabeth Gilbert: the Creative CAT Scan. No medical equipment needed just five to ten minutes (and maybe a notebook) to look beneath the...
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Creative Nudge Summer School
Ready to boost your creative confidence and reset your habits this summer without overwhelm? In this special episode of Now Go Create, host Claire Bridges shares a brand-new (and totally free) resource: the Creative Nudge Summer School. Our routines change over summer. Whether you’re juggling…
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Campaigns we love: herpes, insurance & fare dodging
Ever wondered how the world’s best creative ideas are born and why some of them come from the unlikeliest places? In this episode of Now Go Create, host Claire Bridges sits down with ex-PepsiCo marketer Arif Haq to deconstruct some of this year’s most standout campaigns from the Cannes Lions...
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Demystifying strategy with Julian Cole
What exactly is strategy and why does it seem so confusing (or intimidating) to so many of us? In this episode of Now Go Create, Claire Bridges talks to Julian Cole, the globally renowned strategy consultant and educator who has worked with brands like Uber, Apple, Facebook, and Disney. If the…
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Your next job doesn’t exist yet with Christopher Bishop
Are you feeling overwhelmed by the pace of change at work, worried about AI or just not sure where your own career goes next? This episode of Now Go Create might be the creative inspiration you need. Claire is joined by Christopher Bishop, a self-styled “Chief Reinvention Officer,” ex-touring…
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Claire answers a listener's creative dilemma
What do you do when your brilliant idea just isn’t getting noticed? In this launch episode of our new “Creative Dilemmas” feature, Claire tackles Nicky’s real-life challenge: she’s poured her heart into designing and patenting the Wedgee Box, a beautiful, shoe-saving solution for travellers but...
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How to evaluate an idea
How do you really know if an idea is any good? Can you truly judge creative work without getting tangled in your personal taste or letting your biases get in the way? In this episode of Now Go Create, I dig into the messy, often emotional process of evaluating creative ideas. It's award show...
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Rule breakers & rebels - challenge the status quo
When’s the last time you broke a rule not recklessly, but smartly, strategically, and creatively? This week on Now Go Create, Claire Bridges explores the maverick mindset that drives creative breakthroughs, inspired by her conversation with Graham Goodkind (Frank PR) and high-jump legend Dick...
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Why being a d**k Is a creative compliment - Graham Goodkind
He trademarked the word talkability and then watched the rest of the PR world borrow it. Frank PR founder Graham Goodkind joins the Now Go Create podcast this week to talk fame, making ideas, creative bravery, and why being a dick is the highest creative compliment. Graham is the founder of…
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My inner critic wears a tracksuit
Arianna Huffington once called it “the obnoxious roommate in your head.” Yep – we’re talking about the inner critic. That voice that pipes up with doubt, judgment, and unhelpful commentary, just when you’re trying to do something creative, brave, or important. In this episode, Claire chats with...
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What’s your creative type?
How well do you actually know your creative self? In this episode of the Now Go Create podcast, host Claire Bridges invites you to question what truly fuels your creativity and why understanding your creative type might be the missing link in your team’s collaboration (and your own…
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Two random items walk into a brainstorm...
What do a paperclip, a random word in a book, an old magazine photo or the smell of cut grass have in common? They could all be the starting point for your next big idea. In this episode, your host Claire Bridges explores how random prompts can open up surprising new pathways in your creative...
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Experiments in AI with Craig Fenton
We can’t talk about creativity without talking about AI as the technology moves apace. In this episode of Now Go Create, and the first in a series on the topic, Claire chats with Craig Fenton, former Google exec, now founder of Fenton Innovation, about how he’s getting hands-on with AI in...
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Connecting the dots micro episode
In this short special reflections episode just 13 minutes long, your host Claire Bridges takes you through her highlights and thought-provoking moments from her inspiring conversations with creative professionals who have opened up about the chaos, doubts, and triumphs behind their craft. From...
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Tackling creative burnout: out of ideas, not talent
Are you feeling creatively drained, staring at a blank screen, willing ideas to come, wondering what happened to your well of creativity? You're not alone. Join your host Claire Bridges as she tackles the pervasive issue of burnout that affects countless creative professionals. With personal...
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Behind the lens with Tom Oldham
What if the key to unlocking fresh ideas lies in shifting your perspective? In today's episode, we're stepping behind the lens with award-winning portrait photographer Tom Oldham. Join your host Claire Bridges as she talks to Tom about his journey, from photographing music royalty including Rick...
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How to form tiny creative habits
Can tiny habits unlock your creative potential? In this episode of the Now Go Create podcast, Claire Bridges poses this thought-provoking question while diving into the transformative power of tiny creative habits and behaviour design. Joined by Gemma Moroney, co-founder of PR agency Shook…
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Planes, trains & velcro: how nature inspires innovation
What if the answers to our creative challenges have been right in front of us all along - in nature? From bike helmets inspired by woodpeckers to ants teaching us about communication strategies, the natural world offers an endless source of creative inspiration. In today's episode, your host…
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Borrow ideas from unexpected places
Stuck staring at a blinking cursor waiting for inspiration to strike? We've all been there! In this toolkit episode, your host Claire Bridges shares one of her favourite creative problem-solving techniques to help you get unstuck fast. The Related Worlds approach opens up exciting new…
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How to be more creative according to neuroscience
In this fascinating conversation, Claire Bridges and Dr. Ben Martynoga explore the intricate relationship between the brain and creativity and what you can do to ‘hack’ your brain to be more creative. They discuss how being in nature can enhance creativity and mental health and the finite nature…
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SCAMPER: The Swiss Army knife of creativity tools
In this toolkit episode, host Claire Bridges introduces SCAMPER, a versatile creativity technique designed to help individuals and teams generate innovative ideas. The episode explores the seven principles of Scamper: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse....
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Stupid goals, big dreams: Lauren Spearman
Claire Bridges sits down with Lauren Spearman, a changemaker and creative force who has defied traditional definitions of creativity to build an impressive career. Her roles include sales, social media, creative direction and as an ‘accidental’ content creator where her unfiltered marketing…
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Find your mojo on a creative safari.
Are you feeling creatively stuck or overwhelmed by the constant hum of technology? Join us as we embark on a "Creative Safari”. A unique journey designed to spark your creativity and connect you with new ideas. In this episode, Claire introduces the concept of a Creative Safari, an invitation to...
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How to write a hit: behind the songs with Dyo
Ever wonder what goes on behind the scenes of creating hit records? The immensely talented singer and songwriter, Dyo joins Claire Bridgers to talk about the creativity behind music. You might know Dyo from her empowering anthem "Sexual," or from her collaborations like the Grammy-nominated...
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Why brainstorms fail and how to fix them
Does the word ‘brainstorm’ fill you with dread? In this conversation your host Claire Bridges is joined by a special guest, strategist and facilitator Anahita Milligan, to explore the art of hosting effective creative sessions. Having run thousands of brainstorms between them, together they delve...
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How to be creative on demand with Max Dickins
Claire sits down with improv performer Max Dickens, scriptwriter and the author of "Billy No Mates" and director at Hoopla, the UK's first improv theatre school. Max believes that being good at improv can make you better at almost everything, and it’s particularly good for creative thinking. Max...
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Confessions of a creative director: imposter syndrome, burnout and midlife crisis
Welcome to the debut episode of Now Go Create, where we uncover the fascinating realms of creativity and mindset. Your host Claire Bridges, founder of the UK's leading creativity training consultancy and best-selling author, is interviewed by Claire Winter to explore what's coming up in the…
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The Now Go Create Podcast is here!
In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The brand new Now Go Create podcast is hosted by Claire Bridges, a former...
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ABOUT THIS SHOW
In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master.The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good. With the Now Go Create podcast, she’s here to help you do the same and build your creative toolkit. With each episode, the podcast will take a deep dive into all things creative in business, with actionable advice and practical tools you can use right away. Claire will be chatting with some of the smartest creative
HOSTED BY
Claire Bridges
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Frequently Asked Questions
How many episodes does Now Go Create have?
Now Go Create currently has 46 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Now Go Create about?
In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master.The Now Go Create podcast is hosted by Claire Bridges, a former Creative...
How often does Now Go Create release new episodes?
Now Go Create has 46 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Now Go Create?
You can listen to Now Go Create on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Now Go Create?
Now Go Create is created and hosted by Claire Bridges.
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