Running a challenge in your business to increase sales

In this week’s podcast we will be talking all about using a challenge in your business! We will be covering a step by step guide on how to run a challenge in your business and how to make it as effective as possible.KEY TAKEAWAYS COVERED IN THE PODCASTThe price of my academy is going up, forever! Now is your last chance to join at this amazing price.It is very easy to get overwhelmed when you have your own business, especially when you are attending lots and lots of different courses and content.A challenge can really demonstrate a product or service at the end of it – it gives people a taste of what is to come!What are your customers struggling with that you can help them with? Try to think of something that needs more detail than a PDF or 5 minute video.Make sure you include actionable steps they can follow along every day.It is a good idea to have a private Facebook group for your challenge to help with accountability and understanding more about the people who take part.Go live in your Facebook group to check in with everyone – this adds a lot of value.You could add in some prizes along the way and pick winners who are getting on well.Your sales pitch will be on the final day – you could do it on a Facebook live.Encourage people to join your live with exclusive content.Try to have a limited time offer or a discount to encourage people to sign up straight away.Follow up your challenge with onboarding emails.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If someone has come into your challenge, they are still going to need more information. By doing a challenge, you are giving them a taster but also leaving more for them to learn so they then buy from you!HIGHLIGHTS YOU SIMPLY CAN'T MISSEverything you need to know about The Academy - 04:05Why do a challenge? - 11:51How to set up a challenge for your business - 13:58Transcript below Hello and welcome to today's episode of the podcast. How are you doing? It feels like I haven't recorded an episode for ages because I batched so much content and now it's time to do the next lot of rebatching. If you don't batch content, then I would highly recommend it because it really helps to keep you focused and get ahead of the game. So it's very unusual for me to have a podcast so close to when it's coming out. So I'm actually recording this the Tuesday before it's released on the Monday. But what is quite nice is it means I can talk about stuff that's happening at the moment or it seems really, really kind of up to the moment and on the minute type of an episode, which like I said, ordinarily they're not that close because I do batch and I get ahead, which helps me make sure that we've always got an episode for you.And I am not causing my team to have an absolute nightmare trying to rush to get something done. So at point of recording this, we are still in a kind of semi lockdown situation. And it's really funny because my husband and I were talking just the other day about this and how we felt and basically about the fact of when it first all kicked off. We were fine, we were okay, we kind of cracked on and got on this stuff. And actually it's getting harder the longer that the time it goes on. Whereas actually I've spoken to some people who really struggled at the beginning and are actually now doing okay cause they're getting into a routine. But the problem is the things that my husband's and I are really pining for other things that are going to be the last to come. So our life, like I said, I worked from home so I didn't ever go out to an office so that there's no change.But what we do in our life for fun is we go out for dinner and go to the pub and have a cocktail somewhere nice and we travel. Last year I flew an awful lot. I think it was about 26 flights in total. We went to some amazing places and this year it's May middle of May and I've been nowhere and and that does make me feel a bit sad because travelling is something that we just absolutely love. However, I try not to dwell too much on that situation and as we speak, my garden is being renovated. Is that the right word? Renovated landscape is probably the more appropriate word. So I am very looking forward to very much looking forward to having that finished and being able to enjoy the summit in the garden at home. It will be wonderful even if I can't go to some amazing and I'm so desperate to go back to the States. I can't tell you.Anyway. So there's a couple of things I want to talk to you about today before we crack on with today's episode, which by the way is all about using a challenge in your business. And the reason I want to talk about this today is because I used one a few months ago and I am currently right in the middle of running another one. So I want to just talk you through how that might look in your business if you want to use a challenge cause they are very effective. But also I want to tell you about the Academy and about the fact that the price is going up. Now I know that there'll be some of you sat there listening who have been on the fence for a little while thinking I really do need to make a decision whether I'm going to do it one way or next. Everything you need to know about The Academy And I know about how that feels. I know about the facts of views of should I get there? Shouldn't I get this? Do I get it at a FOMO? Do I not get it? So let me just want to touch on that for a minute before I tell you about the price increase on the Academy. But one thing I've noticed since lockdown via Academy members and other people that I've been speaking to is that people have been doing lots of learning and taking in lots of information and that is really good. I am going to, you know, put it out there. This is a really good positive thing to do. And obviously if you are going to start something new, if you are going to learn how to promote your business, then that is nothing but a positive thing. However, her comes with a slight caveat that there is a point when I, I think that maybe you might be learning too much.And actually that sounds like a complete oxymoron, if that's the right word, but it sounds completely wrong because how could you possibly learn too much and you can't in one way. But what I think I'm trying to say not very eloquently is that there comes a point where you're trying to put too much in your head and you're not actually doing anything really with it other than getting yourself into a bigger panic and overwhelm and we all know in our businesses that it's overwhelming at the best of times, let alone my, we're pouring more and more things than I had that all right, I Muslim had to do Facebook ads. I must learn my content isn't quite right, is my avatar right? Should I do a blog? Should I do a podcast? When can I start a podcast? How do I do it? Should I launch now?Should I wait? How do I do a sales page? There's so many really important things that we can learn for our business, but the problem is is totally overwhelming and I am hearing more and more and more people going into this group joining this free challenge, joining this free thing, doing this course, buying another course, joining another membership and not obviously I have an online membership. I signed like a real hypocrite talking about this but as you well know I'm a very honest person and and I think as much as obviously I think they were amazing and I have built my business through attending these things myself. One thing that I think we need to be really careful is is high, thinly spread. We are, I'm much we are trying to take in and how much we're trying to do and whether we should just pull back a little bit or put more of your eggs in one basket.So I had someone joined very recently who emailed me and said why am I doing it now? And she identified, you know, wonderfully before I said anything to her about the fact that she had been in this group and done this thing and adjoined this course and had done and she just wasn't moving forward and she decided that she was going to go all in on one thing. And very luckily for me and hopefully very luckily for her it's the Academy and it's with me because one thing that we do, a lot of which I think is so important is the coaching calls and the quarterly challenges and the lives around taking action are huge in my world. And I literally, I've just got off a coaching call today actually before I did this episode. And I literally have sat there and gone, have you got on with that thing?Right here is your next action and it's baby steps and it's even smaller than for some people. And then it's big steps for other people depending on where they are in their business and what they're doing. But the important thing is it's about that accountability and a bait moving you forward. It's about ensuring that all this information you're taking in, that you're doing something with it and, and it's the right information you're taking in. Cause believe me, I've spent a lot of time taking information that isn't right for me or my business. And that's a learned that the long and hard way. So like I said, I wanted to mention that the price is going up, but I also wants to mention the fact of if you find yourself doing so much stuff, maybe now is the time to a think about how are you going to put that into place and be think about where you're going to put your focus and who's going to help you because we all need it.I need it. I've been in groups, I am in some amazing groups and I have my coach and I have people who can hold me accountable and you need that too. And that's what the members get. So the price is going up