Running A Healthy, Successful Candy Alternative Brand

Benjamin Bartley is the Founder of Chum Fruit Bites, a healthy, 100%-fruit snack brand whose mission is to deliver a more healthy alternative to consumers in the confectionery category and do good for the planet. Annoyed by his kids' sugary snacks — his youngest lost his back tooth to decay — Benjamin was driven to develop a candy alternative that was good for you while allowing his kids to enjoy their sweet snacks and get their daily dose of fruit. Benjamin's passion for shark conservation led him to position the brand to protect endangered species by donating 15% of profits to WildAid.  In this episode… It's every parent's joy when their children consume healthy products. So, where do you get healthy candy alternatives for your kids?  Fed up with his kids eating sugary snacks, Benjamin Bartley founded Chum Fruit Bites to provide healthy alternatives. There's a need for healthy options, good-for-you products, and brands that are making a difference in the world. And Benjamin is doing just that.  On this episode of the Firebelly Social Show, Duncan Alney talks with Benjamin Bartley, Founder of Chum Fruit Bites, about his entrepreneurial journey running a successful candy alternative brand. Benjamin talks about Chum Fruit Bites and their mission, how they stay innovative in the company, and how they market their products.