Running a Podcast for your business can be brutal, here's why you should still start one - Teacher: Alex Stennett

Now with podcasting, there's no gatekeeper. There's no barrier. There's no one to tell you that you can or can't do something. There's no one to give you a shot or, or not give you a shot. You have all the keys, on your tool belt to make, a successful podcast.  This is Paul Stennett, co founder of podcasting agency Listeners to Clients, who has helped his podcasting clients get over 3 million downloads and hundreds of thousands of views On YouTube. in this lesson, we talk with Paul about how he helps his clients who are mainly business owners, succeed with their podcast. you have to fall in love with the process, and if you don't love the process, get out now, because it's gonna be a very brutal journey  We learn why podcasts are one of the best ways to build relationship with potential clients,  find based on what the data is showing us, that podcast listeners are several times more engaged buyers than other forms of media.  , why YouTube wants you to create a video podcast.  YouTube's main goal is to get people to spend time on their platform. And if your podcast gets people to spend two hours or, or three hours, or one hour on their platform, your podcast is gonna get all the views on YouTube.  Why It's important to test and prove your podcasting tactics before you implement. It's easy to sell when you know what you're selling actually works for somebody. I'm not the kind of, fake it till you make kind of person. I wanna have a conviction that comes from, I've done something and it works.  And he shared something that made me say this. you just described like the most difficult thing to do,  Let's make useful content. Hello and welcome to the Useful Content Podcast and today we have a new teacher in our useful content classroom. Paul StanNet. Hi Paul.  Hey, Juma, what's up? I am good man. I'm good man. It's, it's good to have you on today and, um, you know, I've been trying to get more people from the Caribbean on the podcast, and it's an honor to have someone like you who, who is a podcaster himself, and not just for yourself, but for other people. So, Paul, could you share with the people what you do and how you help your clients make useful content? So I am a podcaster and I help my clients who are business owners. To create podcasts that benefit their business, meaning, you know, they're getting their message out there, they're getting the reach with that, and they're also getting clients in the backend from them talking about their business, building a relationship with their listeners, and then selling and with them products and services on the backend. So you are taking over what part of the process exactly. The entire thing, or do you help people who already have podcasts? I. So I mainly work with people who have podcasts. We do launch podcasts, but primarily work with people who have podcasts. Usually comes, customers come to us who have been struggling with their podcasts in the past. They haven't been getting the views or maybe the views are not converting into clients. I. So we usually take it at that point, and we do everything from, you know, concepts to all the post-production, to all the, the promotion and publishing across like social media, getting them like viral clips for TikTok, Instagram reels, et cetera. So really kind, kind of like the full gamut from like start to finish of our, of our podcast episode. And so that means you're actually involved in producing other pieces of content as well, like short form content. Short form content, um, full length blog posts, uh, videos for YouTube, also the audio that goes on, Spotify, et cetera, everything....