EPISODE · Jul 11, 2025 · 20 MIN
Running The Reba McEntire Influencer Campaign | Christine Jacobson - SVP Marketing, Realtor.com
from X-Factor Marketing With Wendy Forsythe · host eXp Media
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheChristine Jacobson, real estate marketing powerhouse and SVP of Marketing at Realtor.com, reveals how she built iconic brands from startup to legacy in an industry desperate for innovation. From co-founding NextHome into one of the most successful real estate franchises in a decade to spearheading Realtor.com's largest brand campaign ever featuring Reba McEntire, Christine shares her journey of transforming real estate through strategic branding and client-centric marketing. She's a third-generation realtor who started as a top-producing agent closing $50 million in sales, led marketing at OJO Labs (winning 40+ awards and helping raise $62.5M), co-founded transaction platform Rayse, and now leads the marketing strategy at America's most trusted real estate portal. Christine has been featured in Inman, HousingWire, and RISMedia for her innovative approach to B2B-to-C marketing.➡️ Show Links https://www.realtor.com/ https://www.linkedin.com/in/christinerjacobson/ https://www.rayse.com/ https://www.realtor.com/marketing https://www.realtor.com/nearlyhome➡️ Key Segments00:00 – Christine's X-Factor: Third-Generation Realtor Turned Brand Builder02:00 – From Real Estate Agent to NextHome Co-Founder04:09 – Why Startups Can't Afford to Treat Branding as an Afterthought05:25 – The B2B-to-C Marketing Model: Your Client's Client is Yours Too06:48 – Balancing Franchise Brand Power with Agent Individuality08:13 – Brand Inspiration: Learning from Apple and American Express09:37 – Stepping Into Legacy Brand Territory at Realtor.com11:04 – Making the Shift from Product-Focused to Client-Centric Marketing12:22 – Leveraging National Campaigns for Local Agent Success14:11 – The Reba McEntire "Nearly Home" Campaign Strategy15:29 – Celebrity Selection: Why Authenticity Beats Comedy Every Time16:52 – Free Marketing Assets for Agents Through Pro Campaign Hub17:37 – How to Access Co-Brandable Campaign Materials18:26 – Personal Branding Advice: Start with Your "Why"19:14 – Beta Testing the Future: New Products and Services Coming Soon➡️ Connect With Wendyhttps://x.com/brandWendy/ https://www.linkedin.com/in/wendyforsythe/ https://www.instagram.com/brandwendy/
What this episode covers
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheChristine Jacobson, real estate marketing powerhouse and SVP of Marketing at Realtor.com, reveals how she built iconic brands from startup to legacy in an industry desperate for innovation. From co-founding NextHome into one of the most successful real estate franchises in a decade to spearheading Realtor.com's largest brand campaign ever featuring Reba McEntire, Christine shares her journey of transforming real estate through strategic branding and client-centric marketing. She's a third-generation realtor who started as a top-producing agent closing $50 million in sales, led marketing at OJO Labs (winning 40+ awards and helping raise $62.5M), co-founded transaction platform Rayse, and now leads the marketing strategy at America's most trusted real estate portal. Christine has been featured in Inman, HousingWire, and RISMedia for her innovative approach to B2B-to-C marketing.➡️ Show Links https://www.realtor.com/ https://www.linkedin.com/in/christinerjacobson/ https://www.rayse.com/ https://www.realtor.com/marketing https://www.realtor.com/nearlyhome➡️ Key Segments00:00 – Christine's X-Factor: Third-Generation Realtor Turned Brand Builder02:00 – From Real Estate Agent to NextHome Co-Founder04:09 – Why Startups Can't Afford to Treat Branding as an Afterthought05:25 – The B2B-to-C Marketing Model: Your Client's Client is Yours Too06:48 – Balancing Franchise Brand Power with Agent Individuality08:13 – Brand Inspiration: Learning from Apple and American Express09:37 – Stepping Into Legacy Brand Territory at Realtor.com11:04 – Making the Shift from Product-Focused to Client-Centric Marketing12:22 – Leveraging National Campaigns for Local Agent Success14:11 – The Reba McEntire "Nearly Home" Campaign Strategy15:29 – Celebrity Selection: Why Authenticity Beats Comedy Every Time16:52 – Free Marketing Assets for Agents Through Pro Campaign Hub17:37 – How to Access Co-Brandable Campaign Materials18:26 – Personal Branding Advice: Start with Your "Why"19:14 – Beta Testing the Future: New Products and Services Coming Soon➡️ Connect With Wendyhttps://x.com/brandWendy/ https://www.linkedin.com/in/wendyforsythe/ https://www.instagram.com/brandwendy/
NOW PLAYING
Running The Reba McEntire Influencer Campaign | Christine Jacobson - SVP Marketing, Realtor.com
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m