Rural Voters Are Not Who Campaigns Think They Are w/ Frank Spring

Campaigns often talk about rural voters, but they rarely understand how rural identity shapes political trust and participation. Culture, belonging, religion, work, and community expectations all influence how rural communities respond to candidates and national messaging. When campaigns rely on stereotypes instead of lived experience, the result is a growing gap between strategy and representation. Understanding that gap helps explain why rural voters often feel overlooked in American politics and across the modern South. 00:00 Frank Spring and Identity 02:31 Narrative Truth and Storytelling 14:00 Rural Voters and Messaging 25:25 Rural Voters’ AI Concerns 33:58 How Does Trump Fit into Rural Values? Frank Spring Founder, Altum Insight https://www.altum-insight.com/ Also available wherever you get your podcasts: Apple Podcasts https://podcasts.apple.com/us/podcast/frogmore-stew/id1714820542 Spotify https://open.spotify.com/show/6pxy2KuAmOfHCOU7xFQHUj There's more stew on Substack! https://frogmorestew.substack.com/ Learn more about Frogmore Stew at https://www.frogmorestewsc.com/ On Instagram https://www.instagram.com/frogmorestewsc on TikTok https://www.tiktok.com/@frogmorestewsc Frogmore Stew is brought to you by The Alliance Coalition The Alliance Coalition works to redistribute power back to YOU, the voter. We do this by collecting data on belief systems, providing clear and digestible political information, history and trends, while building a community for those of us who feel politically unhoused. We encourage all to engage in shaping our state’s future and communicating our thoughts about how to do that productively. https://www.thealliancecoalition.org/