Russell Payne: The Talking Tradesman on Why Construction Marketing Needs to Get Personal

In this episode of The Build Up, host Dan, sits down with Russell Payne — third-generationtradesman and host of The Talking Tradesman podcast — for an honest conversation aboutthe mental health crisis within the construction industry, and the role brands and marketingcan play in driving change.Russell shares his powerful personal story: from growing up on the tools and running hisfamily painting and decorating business by 17, to facing struggles with mental health thatultimately pushed him to become an advocate for change. What begins as a deeply personalnarrative expands into a wider discussion about how the construction industry, particularlythose shaping its public voice through branding and marketing, can help create a culturewhere vulnerability isn’t a weakness, but a strength.Together, Dan and Russell explore the opportunity that brands have to go beyondsurface-level messaging and build genuine connection by engaging with real issues likemental health. From championing authentic stories to creating safe spaces for opendialogue, Russell explains how companies in the built environment can use their platformsnot just to sell, but to support, and why that matters now more than ever.This episode is essential listening for marketers, brand managers, contractors, and anyonewho wants to use their voice to build something more meaningful in construction.The Talking Tradesman: SpotifyYouTubeThis podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!If breaking rules and standing out is your thing, we want to hear from you...dissident link tree