Ruth Halpern: Taste With Purpose

Ruth Halpern is the Chief Executive Officer of CCD Innovation, a women-owned culinary product development company. Driven by strategic vision, trend insights, the creativity of the Chefs' Council, and commercialization expertise, the CCD Innovation team has provided world-class culinary development for 30 years. As the CEO, Ruth leads a team of passionate food and beverage innovators in developing the "craveable" tastes of the future. She has expertise in leading small businesses by bringing her natural creativity to organizational strategy, team leadership, and management. In this episode… Are you a startup desiring to launch a new product or an already-established brand wanting to innovate in the food and beverage industry? Where can you get the support you deserve to create the best product and get to the market fast?  According to Ruth Halpern, the food and beverage innovation landscape is very competitive and fast-paced. She recommends partnering with an innovation agency in the industry, experts who can help you bring together the art and the science of making delicious food. She now shares how they help startups and established brands in the industry increase market share, refine or extend an existing product, or identify a new product category.  On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Ruth Halpern, Chief Executive Officer of CCD Innovation, about how brands can thrive in the food and beverage industry. Ruth explains how CCD Innovation helps food and beverage brands create commercially viable products, the challenges in the food and beverage industry hindering product development and innovation, the whitespace innovation for startups and Fortune 100, and the Taste with Purpose initiative.