Ryan Holiday on Growth Hacker Marketing

In this Marketing Over Coffee: A Special Interview with Ryan Holiday author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising and Trust Me, I'm Lying: Confessions of a Media Manipulator Direct Link to File Brought to you by our sponsor: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 00:40 What is Growth Hacking? 04:42 How product marketing and growth hacking work together 06:40 There's no recipe for growth hacking but go for the focused platform 10:00 It's about acquisition, not brand building 14:33 The short format digital book for speed and relevance\ 15:16 The story behind "Trust Me, I'm Lying" 18:45 Check out more at RyanHoliday.net Buy B2B Marketing Confessions Today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.