S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy

Our pricing-focused season continues with a look …

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy" was published on November 12, 2021 and runs 17 minutes.

November 12, 2021 ·17m · The Accidental Marketer Podcast

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Summary

Our pricing-focused season continues with a look at measuring customer's perception of your offer. Customers are typically willing to pay more for an offer of greater perceived value. The issue is: most businesses mistakenly believe there is no reliable way to measure the perceived utility or benefit of an offer. In this episode, the team discusses why — and how — measuring value is not only possible: it may be the most important metric in your business.

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