S.11, Ep. 3 - Should You Join a B2B Platform?

In this episode, the team analyzes whether B2B su…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "S.11, Ep. 3 - Should You Join a B2B Platform?" was published on April 5, 2022 and runs 19 minutes.

April 5, 2022 ·19m · The Accidental Marketer Podcast

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Summary

In this episode, the team analyzes whether B2B suppliers should join one of the exploding number of industry platforms. These platforms are Amazon-like businesses that aggregate and sell the B2B products of many manufacturers. The team discusses the pros and cons of joining. We hope you enjoy the discussion!

Episode Description

In this episode, the team analyzes whether B2B suppliers should join one of the exploding number of industry platforms. These platforms are Amazon-like businesses that aggregate and sell the B2B products of many manufacturers. The team discusses the pros and cons of joining. We hope you enjoy the discussion!

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