S:2 Episode 5: Creating Lena Rose With Charlotte Silverstein

Prior to her career in public relations, Charlotte started her professional experience with Nordstrom, touching everything from HR, to sales, to floor design and publicity — connecting continually with the people around her. After working at agencies, Charlotte found herself missing that authentic collaboration and connection to the outside world. She knew that PR can be a really daunting investment, and that messaging can be confusing and overwhelming, leaving people to wonder what exactly it is or why they really need it. She wanted to clear that up and decided to create a space where people felt at home. Real public relations for real people. At Lena Rose, there are no gimmicks or empty promises of a magazine cover or television appearance. Charlotte prides herself on her honesty and her prospective and current clients praise her for it, allowing them to focus on their day-to-day and bigger picture growth while Charlotte earnestly guides them and shares their stories with the people who need it most. In this episode Charlotte & I discuss: Her upbringing in California Her family background What she invested her time in as a kid Some previous roles she held Why she started Lena Rose How she came up with the name And more! Connect with Charlotte: Linkedin: https://www.linkedin.com/in/charlotte-silverstein-58605643/ Instagram: https://www.instagram.com/charsilverstein/ Website: https://www.lenarosepr.com/ Don't forget to follow our Instagram for more content: https://www.instagram.com/jordanjmendoza/ Installing strategic sales systems & processes will stop the constant revenue rollercoaster you might be facing which is attainable through our 6 Week Blazing Business Revenue Coaching Program Book a discovery call with Jordan now to learn more! Are you an Entrepreneur, Coach, Author, Podcaster or Creative? Join my FREE Group Coaching Community where we have live calls, Q&A and more! Our Trailblazer Ecosystem also enables you to network with other entrepreneurs and the creator hub eliminates multiple subscriptions and logins creating a one stop shop with 29 tools to help you take action for just $97 per month! Join here: https://trailblazerecosystem.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.