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S.6, Ep. 5 - Making a Reverse ROI Argument episode artwork

EPISODE · Dec 4, 2020 · 17 MIN

S.6, Ep. 5 - Making a Reverse ROI Argument

from The Accidental Marketer Podcast · host Impact Planning Group

In this week's episode, we discuss customer acquisition costs and how to make a "reverse ROI argument." A reverse ROI argument aims to prove that marketing's efforts made a downturn in revenues less dramatic than they could have been had marketing done nothing at all.

What this episode covers

In this week's episode, we discuss customer acquisition costs and how to make a "reverse ROI argument." A reverse ROI argument aims to prove that marketing's efforts made a downturn in revenues less dramatic than they could have been had marketing done nothing at all.

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S.6, Ep. 5 - Making a Reverse ROI Argument

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How long is this episode of The Accidental Marketer Podcast?

This episode is 17 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on December 4, 2020.

What is this episode about?

In this week's episode, we discuss customer acquisition costs and how to make a "reverse ROI argument." A reverse ROI argument aims to prove that marketing's efforts made a downturn in revenues less dramatic than they could have been had marketing...

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