S.6, Ep. 5 - Making a Reverse ROI Argument

In this week's episode, we discuss customer acqui…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "S.6, Ep. 5 - Making a Reverse ROI Argument" was published on December 4, 2020 and runs 17 minutes.

December 4, 2020 ·17m · The Accidental Marketer Podcast

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Summary

In this week's episode, we discuss customer acquisition costs and how to make a "reverse ROI argument." A reverse ROI argument aims to prove that marketing's efforts made a downturn in revenues less dramatic than they could have been had marketing done nothing at all.

Episode Description

In this week's episode, we discuss customer acquisition costs and how to make a "reverse ROI argument." A reverse ROI argument aims to prove that marketing's efforts made a downturn in revenues less dramatic than they could have been had marketing done nothing at all.

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