S.6, Ep. 5 - Making a Reverse ROI Argument
from The Accidental Marketer Podcast Hosted by Impact Planning Group
In this week's episode, we discuss customer acquisition costs and how to make a "reverse ROI argument." A reverse ROI argument aims to prove that marketing's efforts made a downturn in revenues less dramatic than they could have been had marketing done nothing at all.
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This episode is 17 minutes long.
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This episode was published on December 4, 2020.
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