S01E01 - Freya Ward & Chloe Addis Launch B2B Marketers: Off The Record

The very first episode of B2B Marketers: Off The Record!Freya Ward and Chloe Addis give an introduction to the podcast and its purpose, followed by a discussion on the co-hosting format and the changing beliefs in B2B marketing.The conversation covers the shift towards customer-centric marketing, the value of first-party intelligence, the importance of returning to marketing basics, the evolution of marketing strategies, the impact of technology on marketing, building a community for B2B marketers, and the goals and expectations of the podcast.TakeawaysCo-hosting for diverse conversationsImpact of AI on marketing Customer-centric approachImportance of first-party intelligenceBuilding a Community for B2B Marketers