PODCAST · business
B2B Marketers: Off The Record
by Freya Ward & Chloe Addis
For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.
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S01E03 - Christina Mitine, Amazon Web Services (AWS) - B2B Marketers: Off The Record
This conversation covers shifts in B2B marketing strategy, changes in B2B buyer behavior, the impact of AI on trust-based selling, strategic bets for marketing leaders, challenges and changes in marketing, and cross-departmental collaboration.TakeawaysShift from quantity to quality in B2B marketingImportance of cross-departmental collaboration in sales and marketingChapters00:00 Introduction and Nostalgia06:57 Shifts in B2B Buyer Behavior14:04 Strategic Bet for Marketing Leaders22:09 Cross-Departmental Collaboration
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S01E02 - Eryn Lueders, Basis Theory - B2B Marketers: Off The Record
Eryn Lueders, Head of Marketing for Basis Theory, shares insights on B2B marketing, the evolution of her career, and the changing landscape of marketing strategies. She discusses the impact of AI, the behavior of B2B market buyers, and the need for a strategic shift in marketing leadership.TakeawaysB2B Marketing EvolutionLeveraging AI for MarketingStrategic Shift in Marketing LeadershipChapters00:00 Introduction and Career Background07:05 Shifts in B2B Market Buyer Behavior12:10 Outdated Marketing Practices20:46 Recommendations for Marketing Communities
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S01E01 - Freya Ward & Chloe Addis Launch B2B Marketers: Off The Record
The very first episode of B2B Marketers: Off The Record!Freya Ward and Chloe Addis give an introduction to the podcast and its purpose, followed by a discussion on the co-hosting format and the changing beliefs in B2B marketing.The conversation covers the shift towards customer-centric marketing, the value of first-party intelligence, the importance of returning to marketing basics, the evolution of marketing strategies, the impact of technology on marketing, building a community for B2B marketers, and the goals and expectations of the podcast.TakeawaysCo-hosting for diverse conversationsImpact of AI on marketing Customer-centric approachImportance of first-party intelligenceBuilding a Community for B2B Marketers
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ABOUT THIS SHOW
For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.
HOSTED BY
Freya Ward & Chloe Addis
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Frequently Asked Questions
How many episodes does B2B Marketers: Off The Record have?
B2B Marketers: Off The Record currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is B2B Marketers: Off The Record about?
For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.
How often does B2B Marketers: Off The Record release new episodes?
B2B Marketers: Off The Record has 3 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to B2B Marketers: Off The Record?
You can listen to B2B Marketers: Off The Record on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts B2B Marketers: Off The Record?
B2B Marketers: Off The Record is created and hosted by Freya Ward & Chloe Addis.
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