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S01E02 - Eryn Lueders, Basis Theory - B2B Marketers: Off The Record episode artwork

EPISODE · Jun 8, 2026 · 27 MIN

S01E02 - Eryn Lueders, Basis Theory - B2B Marketers: Off The Record

from B2B Marketers: Off The Record · host Freya Ward & Chloe Addis

Eryn Lueders, Head of Marketing for Basis Theory, shares insights on B2B marketing, the evolution of her career, and the changing landscape of marketing strategies. She discusses the impact of AI, the behavior of B2B market buyers, and the need for a strategic shift in marketing leadership.TakeawaysB2B Marketing EvolutionLeveraging AI for MarketingStrategic Shift in Marketing LeadershipChapters00:00 Introduction and Career Background07:05 Shifts in B2B Market Buyer Behavior12:10 Outdated Marketing Practices20:46 Recommendations for Marketing Communities

Episode metadata supplied by the publisher feed · Published Jun 8, 2026

What this episode covers

Eryn Lueders, Head of Marketing for Basis Theory, shares insights on B2B marketing, the evolution of her career, and the changing landscape of marketing strategies. She discusses the impact of AI, the behavior of B2B market buyers, and the need for a strategic shift in marketing leadership.TakeawaysB2B Marketing EvolutionLeveraging AI for MarketingStrategic Shift in Marketing LeadershipChapters00:00 Introduction and Career Background07:05 Shifts in B2B Market Buyer Behavior12:10 Outdated Marketing Practices20:46 Recommendations for Marketing Communities

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S01E02 - Eryn Lueders, Basis Theory - B2B Marketers: Off The Record

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This episode is 27 minutes long.

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This episode was published on June 8, 2026.

What is this episode about?

Eryn Lueders, Head of Marketing for Basis Theory, shares insights on B2B marketing, the evolution of her career, and the changing landscape of marketing strategies. She discusses the impact of AI, the behavior of B2B market buyers, and the need for...

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