S01E02 - This week on IG: Reels metrics, inactive followers & search secrets

Every week, Adam Mosseri, aka the Head of Instagram, answers questions on his Stories in his weekly AMA.  I’ve been quietly stalking these for ages, but I’ve decided to start bringing the good stuff here to the podcast and breaking it all down for you. Because let’s be honest... some of his answers are helpful... and others need a little extra explaining :) So each week, I’ll give you the real takeaways and how to actually use them to grow on Instagram.In this episode, we’re covering 4 topics he touched on this week:The metrics that matter most for ReelsHow often you should actually postDo inactive followers affect your reach?And the most interesting one: Instagram Search (and why it’s becoming very important)✨ SPECIAL AUGUST-ONLY OFFER ✨ - How to make the algorithm adore you ($597)- Which includes How to make Google Adore you ($97) - AND Hooked - The Program ($197)for just $397 (instead of $891). http://evelongfield.com/algoConnect IG to Google Search Console: http://evelongfield.com/gscSo you want to start a city guide?http://evelongfield.com/cityguide