S01E03 - Christina Mitine, Amazon Web Services (AWS) - B2B Marketers: Off The Record

from B2B Marketers: Off The Record · host Freya Ward & Chloe Addis

This conversation covers shifts in B2B marketing strategy, changes in B2B buyer behavior, the impact of AI on trust-based selling, strategic bets for marketing leaders, challenges and changes in marketing, and cross-departmental collaboration.TakeawaysShift from quantity to quality in B2B marketingImportance of cross-departmental collaboration in sales and marketingChapters00:00 Introduction and Nostalgia06:57 Shifts in B2B Buyer Behavior14:04 Strategic Bet for Marketing Leaders22:09 Cross-Departmental Collaboration

Episode metadata supplied by the publisher feed · Published Jun 15, 2026

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S01E03 - Christina Mitine, Amazon Web Services (AWS) - B2B Marketers: Off The Record

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