S03 E02: Vini Vieira – Creating brands with mischief episode artwork

EPISODE · Aug 6, 2025 · 1H 47M

S03 E02: Vini Vieira – Creating brands with mischief

from WHAT DOES YOUR MUM THINK · host Kristian Shepherd

We sat down with Vini Vieira, creative partner and co-founder of Mischief Maker—a new London studio helping brands get braver, bolder, and a little more rebellious.At the time of recording, Mischief Maker was fresh off the ground. So this one’s all about Vini’s epic creative journey: from growing up in São Paulo, Brazil to landing in London, designing at FutureBrand, thriving as a freelancer, and climbing the ranks at Bulletproof – where he went from senior designer to Creative Director.Oh, and he’s also a beast of a lettering artist, a former typography lecturer at Greenwich, and now mentors design students through The Arena.Big energy. Big wisdom. A must-listen for any creative on the come-up.EPISODE LINKS:Mischief Maker Website: https://madeofmischief.com/WDYMT SOCIAL:Instagram: /wdymt_official Spotify: /https://podcasters.spotify.com/pod/show/wdymt

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S03 E02: Vini Vieira – Creating brands with mischief

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