S03 E04: Hyperfocus – Creative vs Creator

Creative vs Creator? where do you sit?This episode, we flipped the script a bit.We sat down with Hyperfocus, the design studio blurring the lines between brand and product design, and the minds behind The Brand Review, a YouTube series breaking down the latest creative work and spotlighting industry voices.We talked about a question so many of us wrestle with:Am I a creative, or a creator?Do I want to make work that matters, or make content that grows my name? Can you do both without burning out?We also got into:Why some studios are sabotaging themselves by ignoring social.Whether “design influencers” are actually doing any real client work.How Hyperfocus balance building their own platform whilst doing the work.If you're caught between posting and producing, or thinking about getting started - this one's for you.LIKE SHARE COMMENT AND SUBSCRIBE 💜EPISODE LINKS:Hyperfocus Website: https://hyperfocus.cc/The Brand Review Youtube: https://www.youtube.com/@the.brandreviewWDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enSpotify: https://podcasters.spotify.com/pod/show/wdymt