S03E20: Building Trust with Language Translation
from The Translation Company Talk Hosted by Sultan Ghaznawi
The Translation Company Talk is back with another exciting episode and this time we cover an important topic. Translation involves transfer of meaning and context from one language to one or more languages and as such our clients place great trust in our services. Trust is always assumed in translation services and in this episode we cover how we can build trust through translation. To cover this important topic, we hear from Ingrid Christensen who has researched this topic in great depth and is writing a book about the language of trust. Ingrid is the CEO of INGCO. Among the many topics covered in this interview, she discusses trust as a currency in translation, importance of trust to clients, delivering facts to build trust through language, authenticity in translated language, maintaining and guaranteeing trust by translator and editor, role of standards and certification in upholding and guaranteeing trust to clients, impact of data breaches and cybersecurity incidents on perceived trust by clients, impact of using automation in translation and much more. Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify or your preferred podcast platform. Give this episode a 5 star rating or thumbs up wherever you are listening. This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.
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