S04 E02: Lisa Smith – Leading the design industry episode artwork

EPISODE · Oct 29, 2025 · 1H 1M

S04 E02: Lisa Smith – Leading the design industry

from WHAT DOES YOUR MUM THINK · host Kristian Shepherd

Lisa Smith is one of the most respected design leaders on the planet and is the Global Chief Design Officer at Uncommon & D&AD president.Lisa has worked at many of the worlds best agencies and brands such as: Browns, V&A, Marque, The new school, Moving brands, Wolf Olins, Chobani, JKR, Canva & now Uncommon.In this episode we take the opportunity to explore Lisa's rising through the ranks and what it takes to become a great leader.We touch on Lisa's personal experiences inside and out of the creative industry, current industry challenges, building client relationships and so much more. If you don't already, hit the subscribe button, give us a like and drop a comment below on your thoughts of this episode below.WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

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S04 E02: Lisa Smith – Leading the design industry

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