S04 E03: Chloe Cordover – Trends, Culture & Authenticity in Brand & Packaging episode artwork

EPISODE · Nov 5, 2025 · 1H 15M

S04 E03: Chloe Cordover – Trends, Culture & Authenticity in Brand & Packaging

from WHAT DOES YOUR MUM THINK · host Kristian Shepherd

Today we’re talking to the brilliant Chloe Cordover!Writer at The Dieline, creative consultant, and all-round legend based in Savannah, Georgia.You know that feeling when you're reading a solid article on The Dieline, like you're in a light-hearted conversation with a friend who just gets branding? Someone who understands packaging, culture, trends, and timeless design all at once? Well then you are probably reading Chloe’s work.Scroll to the bottom of one of those pieces, and chances are, it’s her face looking back at you.In this episode, we dive into Chloe’s journey into writing for design, her deep knowledge of brand packaging, and how creatives can break through the noise.EPISODE LINKS:Chloe's IG: https://www.instagram.com/chloecordover/The Dieline: https://thedieline.com/The Dieline Awards: https://www.dielineawards.com/WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

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S04 E03: Chloe Cordover – Trends, Culture & Authenticity in Brand & Packaging

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