EPISODE · Nov 19, 2025 · 52 MIN
S04 E05: Boma krijgsman – SHOUT LOUDER! (Marketing, representation & Culture)
from WHAT DOES YOUR MUM THINK · host Kristian Shepherd
Boma Krijgsman is a senior marketing manager, self-described “hustle bunny”, and loud-and-proud advocate for diversity in the creative industry.In this episode, Boma takes us through her winding path, from working in tourism, to a pivot into fashion, and eventually carving out her space in design and marketing.Along the way, she’s teamed up with heavy-hitters like JDO and, more recently, Thirst.We get into the big stuff too, like hustle culture, the importance of hard work, and building a portfolio that actually gets noticed.Plus, Boma doesn't hold back when we ask: Is the creative industry still underrepresenting certain groups? Why? And what needs to change?Put the kettle on, grab a biscuit — this one’s about to dunk.LFG🔥🚀WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt
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S04 E05: Boma krijgsman – SHOUT LOUDER! (Marketing, representation & Culture)
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