S05 E05: Rich Tu – The secret to landing projects with Fifa, Nike & MTV

How do you go from drawing in your bedroom to designing for the FIFA World Cup, Nike, and MTV? According to Rich Tu, it starts with making the work you want to see in the world.In this episode we’re joined by first-gen Filipino-American creative Rich Tu – Partner and Executive Creative Director at Sunday Afternoon, host of First Generation Burden, and an artist whose work moves with colour, rhythm, and meaning.Rich breaks down how personal projects opened doors to global stages, the lessons he picked up collaborating with Nike and working with MTV, and how identity and independence fuel his creative leadership today. From building platforms for visibility like COLORFUL to getting the call for the 2026 FIFA World Cup, this episode is a masterclass in leading with purpose and style.If you’ve ever doubted whether doing your own thing could lead to big things... this one’s for you 🔥– What Does Your Mum Think? is a podcast for anyone out here tryna make creative sh*t happen!Hosted by two obsessed designers Michael Hindle and Kristian Shepherd, this is us chatting to the brains behind the work and brands we love most. From the big dogs to the up-and-comers, We are here to learn from everyone, and share it with the world.We ask the questions we wish we’d had answers to when we were starting out.How do you get real clients?Start your own studio?Stay inspired?And how to not lose your mind in the process?And we dig-deep to understand the mindset, the self-doubt, the purpose, the process, and what it really takes to carve your own path in the creative industry.Whether you're fresh out of uni, 20 years deep into your career, or somewhere in the middle…This is for you. WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt