S05E02: Customer Engagement through Localization

In this episode of the Translation Company Talk podcast, we hear from Simon Mitton from TravelPerk about how localization impacts customer engagement. A season industry veteran, Simon speaks about his experience in the industry and how it has evolved with evolution of technology. Among other subjects we discuss how enterprises deliver a good customer experience through localization that keeps customers engaged, the difference in impact of localized vs natively developed content on customer experience, technology that enables customer engagement and a variety of other related topics. Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating. This episode of the Translation Company Talk is sponsored by Hybrid Lynx.