S06E09: Leading with purpose and values - The blueprint for more diverse, equitable and inclusive business

Julie Perkins is an entrepreneur, author, and the Founder of Wyseminds, where she helps other female leaders and entrepreneurs scale, grow, and find success in their businesses. She is passionate about creating a more equitable entrepreneurial future. Her 30 year career in business included launching and building Specsavers in Northern Europe, leading it to market dominance in the Netherlands. Now, Founder of Wyseminds and author of the book The Wyseway; Julie’s focus is around Purpose-led business growth.  With her stated mission and passion to help female entrepreneurs find purpose-led growth on their own terms. Charity: This episode is in aid the Macmillan cancer charity, https://www.macmillan.org.uk/ specifically in support of their amazing front line nurses and workers in the fight against cancer, and in support of the care for those going through it.