S1 E18: Better Product Development Through Live Shopping with Marcy McKenna, Founder of Live Shopping Academy

Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy. Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial journey. Discover the pivotal moment that propelled her into the world of live shopping and learn about her passion for helping brands tap into this powerful sales channel. Visit Live Shopping Academy to learn more, and be sure to check out Marcy's YouTube channel. A few videos in particular that would be great to explore: Marcy's Live Shopping Crash Course How to Become a Live Shopping Expert Special Offer: Marcy has an exclusive offer just for our viewers and listeners: a comprehensive course from the Live Shopping Academy. Use the code "intergrowth100" to save $100 on Live Shopping Academy. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.