Customer Growth Sessions

"Before you can fix operational issues, you have to really take time to make that self-assessment... because you can't scale under operational messiness." — Curtis Luke In this episode, Curtis Luke, Founder of Niche-Marc Consulting and Senior Executive Advisor at Knight Eagle Consulting (KECS), breaks down a practical framework for identifying and overcoming the founder-led bottlenecks that cap business growth. Curtis explains why small business leaders often become their own biggest ceiling by clinging to micromanagement, avoiding delegation, and creating operational bottlenecks out of fear or a lack of trust. He outlines why a thorough self-assessment—tracking decision patterns, approval wait times, and recurring problems—is essential for uncovering psychological barriers before attempting to scale.   We also discuss the practical steps leaders can take to break these bad habits, including executing a 10-day self-audit, conducting candid off-site reviews, and bringing in independent third-party advisors to gather unbiased employee feedback. The conversation extends into building high-trust leadership teams and strong gatekeepers, showing how active listening, humility, and clear delegation paths empower managers and prevent founder burnout. Want to learn more about Curtis Luke and how he helps companies audit leadership character, streamline workflows, and fix operational bottlenecks? Visit hellocurtis.us or connect with him on LinkedIn to learn more about executive strategy and business growth consulting.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts!   Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, host Pat Ahern takes the mic for a solo deep dive into a crucial Answer Engine Optimization (AEO) and search strategy: Large Language Model (LLM) sentiment analysis. Pat explores why simply showing up in AI search queries isn't enough, explaining how being mentioned negatively or having key details misunderstood by LLMs can actively hurt brand growth. He breaks down the shift from quantitative visibility tracking to qualitative analysis, introducing a four-part framework brands can run to audit and improve how AI systems perceive, evaluate, and recommend their products. From conducting brand association and factual accuracy checks to executing negative sentiment analysis across third-party review platforms and Reddit, Pat outlines actionable steps to correct outdated information and protect your digital reputation. The conversation extends into product recommendation audits, detailing how to utilize query fanout analysis, refine niche positioning across social channels, and optimize website FAQ structures so LLMs can easily parse and surface your core value proposition.   Prefer the written version? Pat breaks down LLM Sentiment Analysis on the Intergrowth blog as well. Read more about Expert Commentary PR and learn more about query fan out analysis to deepen your understanding of AEO strategies. Want to learn more about Intergrowth and how Pat and his team help businesses scale through SEO, AEO, and content marketing? Visit intergrowth.com or connect with Pat on LinkedIn and Instagram to explore growth frameworks, articles, and agency services. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

"Stop thinking, start drinking!" — Cam Bignell In this episode, Cameron Bignell, Managing Director over at Eden Orchards, shares a practical framework for functional beverage and consumable brands looking to scale across international markets while keeping their marketing authentic and grounded in customer feedback. Cam explains how launching a 100% pure fruit juice line turned cosmetically imperfect cherries into a thriving business, leveraging grassroots local events to build customer education, gather real-time objections, and test high-converting marketing hooks. From expanding weekend presence at trade shows and farmers markets to turning in-person interactions into high-performing Meta creative, he outlines the critical factors every brand should consider when connecting offline experience with online growth. We also discuss the power of maintaining founder-led authenticity, explaining why raw, unscripted video content recorded directly in the orchard regularly outperforms highly produced agency campaigns. The conversation extends into creative workflows and ad management, where Cam details how dedicated seasonal batch-filming weeks provide a year’s worth of ad creative, and why managing paid social in-house allows brands to protect long-term customer relationships and refine target messaging. For a closer look at how they put this into practice, check out Eden Orchard’s active Meta ads breakdown to see their top-performing video creative in action. Want to learn more about Eden Orchards and how Cam helps bring 100% pure fruit juices to markets across New Zealand, Australia, and Singapore? Visit edenorchards.co.nz or follow along on Instagram to learn more about functional health benefits, sustainability, and brand growth. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

"You just gotta keep going and you gotta not be afraid of change, 'cause things change... You just kinda gotta go with it." — Bill McHenry   In this episode, Bill McHenry, Founder and CEO of Widgeteer, shares a practical framework for e-commerce and housewares brands looking to navigate two decades of product ideation, evolution, and scaling without getting trapped by costly supply chain and currency pitfalls. Bill explains why building a sustainable product line starts with understanding real customer demand, cultural relevance, and operational readiness rather than relying strictly on initial assumptions or European market trends. From navigating shipping logistics and the impact of fluctuating exchange rates to pivoting from importing third-party brands to creating in-house lines like jeanne fitz, Toodles, and Hazelik, he outlines the critical factors every brand should consider when expanding their product footprint. We also discuss the often-overlooked operational and cultural side of running a family-owned business, including fostering cross-generational internal innovation, structuring candor-driven feedback loops, and delivering hospitality-grade customer service. The conversation extends into major retail partnerships, where he details how custom product adaptations helped Widgeteer land shelf space with major retailers, regional powerhouses, and even Disney. Want to learn more about Widgeteer and how Bill helps bring innovative housewares and entertaining products to market? Visit their site or connect with the team on Instagram, Facebook, and TikTok to learn more about product design, retail distribution, and brand growth. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

What does it really take to stand out in today's crowded online marketplaces? In this episode, Ilya Perov, E-commerce Executive at Aquacadabra, shares the strategies behind building marketplace listings that don't just rank, but convert. From choosing between Amazon, eBay, and emerging marketplaces to creating product listings that sell an experience rather than just a product, Ilya breaks down the practical frameworks brands can use to grow sales while avoiding common marketplace mistakes. We also explore what separates average marketplace listings from top-performing ones, including SEO-optimized titles, compelling product imagery, A+ Content, and the growing importance of video. Ilya shares how Amazon's Creative Studio enables brands to create engaging AI-powered product videos without advanced editing skills, why strong visual storytelling improves customer trust and conversions, and how thoughtful listing optimization has helped products sell out repeatedly. The discussion also covers practical tactics for launching new products, earning authentic customer reviews through promotions, understanding Amazon FBA, and avoiding costly compliance mistakes when expanding into marketplaces. Whether you're launching your first marketplace product or looking to improve existing listings, this episode is packed with actionable strategies to help you increase visibility, conversions, and long-term marketplace success. Tools discussed on the podcast include: Amazon Seller Central, Amazon FBA, Amazon Creative Studio, Amazon A+ Content, Amazon PPC, eBay, Temu, Tesco Marketplace, and B&Q Marketplace. Resources mentioned in this episode: Amazon Aquarium Listing: https://www.amazon.co.uk/Aquacadabra-Aquarium-Aquascape-Opti-White-54L/dp/B0DB5WN3KK/ Amazon Cloverleaf FMG Listing: https://www.amazon.co.uk/Cloverleaf-Treatment-Accurate-Controls-Distribution/dp/B0GTZGQPB4/ Want to learn more about Ilya Perov? Check out Aquacadabra to see how one of the UK's leading aquatic retailers approaches e-commerce and marketplace growth. If you're looking to improve your own Amazon or marketplace performance, visit MarginSaver to learn more about Ilya's e-commerce consultancy, or connect with him on LinkedIn:  Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Brenden Delarua, Co-Founder of Stella, shares a practical framework for e-commerce brands looking to scale their paid acquisition without burning capital on non-incremental ad spend. Brenden explains why relying solely on traditional metrics like ROAS or CPA can misrepresent true business health, introducing the "food truck analogy" to differentiate between marketing that actually drives new growth and spend that simply takes credit for existing demand. From evaluating the impact of retargeting and branded search to dissecting how Meta’s Andromeda algorithm uses creative diversity as modern targeting, he outlines the critical factors every brand should consider before allocating ad dollars. We also discuss the foundational tracking stack needed at different revenue stages, highlighting how combining multi-touch attribution, post-purchase surveys, and incrementality testing gives brands a complete, reliable picture of performance. The conversation extends into advanced analytics for $10M+ brands, explaining how feeding causal analysis and qualitative data into AI models prevents common optimization mistakes. Whether you're launching new ad channels, refining your tracking stack, or preparing to scale beyond your current limits, this episode offers actionable insights to help you grow with confidence. Tools discussed on the podcast include KNO Commerce and Triple Whale. Want to learn more about Stella and how Brenden helps brands evaluate their measurement stack and drive profitable growth? Visit stellaheystella.com or connect with him on LinkedIn and TikTok to learn more about marketing analytics, incrementality testing, and growth strategy. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Donald (Joe) Jacobsen, Founder and CEO of Knight Eagle Consulting (KECS), shares a practical framework for businesses looking to expand into international markets without making costly mistakes. Joe explains why successful global expansion starts with understanding market viability, cultural differences, customer demand, and operational readiness rather than simply choosing a new country to sell into. From evaluating product-market fit to navigating logistics, tariffs, and local regulations, he outlines the critical factors every business should consider before investing in international growth. We also discuss the often-overlooked operational side of expansion, including manufacturing closer to customers, optimizing supply chains, and reducing costs through strategic partnerships. The conversation extends into investor readiness, where he explains why strong financial fundamentals and clear business data matter far more than polished pitch decks when raising capital. Whether you're planning to enter a new market, relocate manufacturing, or prepare your company for its next stage of growth, this episode offers actionable insights to help you scale with confidence. Want to learn more about Knight Eagle Consulting and how Donald (Joe) helps businesses stabilize, optimize, and scale internationally? Visit their official website or connect with him on LinkedIn to learn more about international market entry, operational strategy, and business growth consulting. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Alex Dean, Founder of Adhere To, shares the journey of building a sustainable outerwear brand that combines technical performance, modern design, and ethical manufacturing. Drawing from her experience in product development, Alex explains how she identified a gap in the market and set out to create premium rainwear and outerwear that delivers both functionality and style without compromising environmental responsibility. Alex also takes listeners behind the scenes of the apparel product development process, from sketching concepts and creating technical packs to sourcing suppliers, developing prototypes, and navigating the complexities of ethical manufacturing. She shares valuable insights on choosing the right manufacturing partners, understanding sustainability certifications, and why investing in quality product development is critical for long-term success. Whether you're launching a fashion brand or developing your first physical product, this conversation offers practical advice for building products with purpose. Want to learn more about Adhere To and explore their collection of sustainable outerwear? Visit the official website and follow along on Instagram. Resources Mentioned Adhere To Studios: https://www.adheretostudios.com/ Connect with Alex Dean Instagram: https://www.instagram.com/adheretostudios/ Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Carla Titus, Founder of Wealth and Worth Within, breaks down the financial fundamentals every e-commerce business owner should understand to build a more profitable and sustainable company. Using a simplified financial model, Carla walks through the key metrics behind scaling from $100,000 to $750,000 in annual revenue, explaining how founders can improve margins, negotiate better supplier pricing, manage operating expenses, and make smarter financial decisions as they grow. Carla also shares practical insights on managing inventory, building cash reserves, investing in marketing, and avoiding the common financial mistakes that prevent businesses from reaching the next stage of growth. Whether you're just getting started or working toward seven figures in revenue, this conversation provides an actionable framework for gaining financial clarity and making confident business decisions. Want to learn more about Wealth and Worth Within and how Carla helps e-commerce businesses improve profitability? Visit the official website, follow along on Instagram and LinkedIn, and check out her CEO Financial Clarity Corner podcast for more practical financial insights.   RESOURCES MENTIONED Wealth and Worth Within Financial Dashboard Template CEO Financial Clarity Corner Podcast   CONNECT WITH CARLA TITUS Instagram LinkedIn   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Michael McRae, co-founder of Two Dudes, shares how the brand is redefining men's skincare by challenging outdated stereotypes and making self-care more approachable through humor, authenticity, and purpose-driven branding. He discusses the strategies that helped Two Dudes stand out in a crowded market, from building a memorable brand identity to creating meaningful connections with customers through community engagement. Michael also dives into practical lessons on growing a consumer brand, including leveraging customer feedback, developing effective marketing campaigns, and balancing creativity with business fundamentals. Whether you're launching a new product or looking to strengthen your brand, this conversation offers actionable insights on building lasting customer relationships and sustainable growth.   Want to learn more about Two Dudes and their mission to make men's skincare simple and approachable? Visit the official website and follow on Instagram   Resources Mentioned KnoCommerce: https://knocommerce.com/ 1,000 True Fans by Kevin Kelly: https://kk.org/thetechnium/1000-true-fans/ Related Customer Growth Sessions Episodes Getting Into Big Box Retailers: https://www.youtube.com/watch?v=H38F4qST2kU Staying in Big Box Retailers: https://www.youtube.com/watch?v=6qNeqLII1uc Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.    

AI is changing the way consumers discover products online. In this episode of Customer Growth Sessions, Pat Ahern, Managing Partner at Intergrowth, shares practical strategies for helping ecommerce brands improve their visibility in Large Language Models (LLMs) and AI-powered search experiences. As more consumers turn to tools like ChatGPT for product recommendations, businesses need to ensure their websites provide the information AI systems need to confidently recommend them. Pat discusses the importance of structured data, schema markup, optimized product listing pages, and clearly communicating shipping policies and fulfillment details. He also explains how customer sentiment, reviews, and other trust signals influence AI-driven recommendations, and why brands that fail to provide explicit information may lose visibility to competitors who do. Whether you're an ecommerce operator, marketer, or business owner, this episode offers actionable insights to help your brand stay discoverable as search continues to evolve in the age of AI. Want to learn more about optimizing your ecommerce site for AI search? Check out Intergrowth's AEO Audit Checklist. You can also explore tools like Schema Validator and Schema Markup Generator  to help implement and validate structured data on your website. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Building a successful brand starts with understanding your audience. In this episode of Customer Growth Sessions, Pat Ahern sits down with Noah Arias, CEO and co-founder of Bloomers, to discuss how the company has built a loyal customer base by serving an often-overlooked demographic with products focused on comfort, confidence, and inclusivity. Noah shares insights on marketing to older consumers, building community-driven loyalty, and creating meaningful customer relationships. She also discusses the challenges of navigating business pivots, managing warehouse transitions, and balancing the dynamics of a family-run business while continuing to scale growth. Whether you're an entrepreneur, marketer, or ecommerce operator, this episode offers valuable lessons on customer retention, operational resilience, and building a brand that truly connects with its audience. Want to learn more about Bloomers? Visit the official website at Bloomers Intimates and follow the brand on social media via Instagram. You can also connect with Noah Arias on LinkedIn. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Breaking into a tradition-bound industry requires more than just a great product; it demands the right business model. In this episode of Customer Growth Sessions, Pat Ahern sits down with Brian Ellwood, the CFO and COO of Apex Ski Boots, to discuss the company’s dramatic evolution from a wholesale-reliant brand to a direct-to-consumer (D2C) hybrid success story. Brian opens up about stepping into the company during a period of operational turmoil and cash flow challenges, navigating the high costs of a flat wholesale channel, and the necessity of launching a D2C model for an innovative ski-snowboard hybrid boot. He shares powerful operational insights on shifting resources away from an expensive road sales force to build a high-touch, hyper-personalized customer service center in Golden, Colorado. From cutting overhead liabilities like company vehicles to auditing internal infrastructure, Brian outlines exactly how Apex built leverage, reclaimed its line of communication with consumers, and turned their big-box retail relationships into a complementary, trust-building asset.   Want to know more about Apex Ski Boots? Visit the official website at Apex Ski Boots to explore their current product line, and follow the company on social media via Instagram.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

What happens when a deeply personal family crisis meets a massive demographic shift? In this episode of Customer Growth Sessions, Pat Ahern sits down with Jimmy Zollo, Co-Founder and CEO of Joe & Bella, to discuss how he pivoted from a successful career at Grubhub to building a purpose-driven adaptive apparel brand that is changing how we care for our aging loved ones. Jimmy shares key insights on navigating a unique B2C market where 70% of buyers are the daughters or wives of the end user, rather than the individuals wearing the clothes. He breaks down how to balance deep consumer research with actionable data, the nuances of "aspirational marketing," and how to properly segment e-commerce email campaigns to provide real utility to caregivers. They also discuss strategies for auditing your Shopify tech stack to eliminate bloat, protect site speed, and maintain a clear source of truth for data. Want to know more about Joe & Bella? Visit the official website at Joe & Bella to browse the apparel line or sign up for their newsletter, check out their store on Amazon, and follow the company on social media via Instagram, Facebook, and Pinterest. You can also connect with Jimmy on LinkedIn. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern sits down with Brian Schmidt, co-founder of Hoop and former product leader at Trello and Atlassian. Brian shares his fascinating journey from working as a big law corporate litigator in New York City during the Madoff and housing crises to completely transitioning into the world of software development. The core of the discussion centers on navigating startup pivots, understanding unit economics, and managing subscription-based customer retention. Brian breaks down the strategic indicators that signal when a business model must change, how to communicate those high-stakes shifts transparently to happy customers, and how Hoop ultimately evolved into an AI-driven agent designed to help e-commerce brands execute customer saving playbooks right inside their existing help desks.   Links & Resources Mentioned Our Guest's Company: Visit the official Hoop website to see how their AI agents optimize customer retention. Pivoting Framework Article: Read the deep dive on How to Know It's Time to Pivot Your Startup, written by Brian’s co-founder at Hoop, Stella Garber. Brian's Book Recommendation: Learn more about the strategic frameworks discussed by reading Quit: The Power of Knowing When to Walk Away by Annie Duke. Previous Episode Mentioned: Watch the recording of our 100th episode milestone on YouTube featuring Steffi Schmidt, founder of Fig for Kids, as she discusses thinking like a lawyer as an early-stage founder. Connect with Brian Schmidt: Follow him on X (formerly Twitter) and LinkedIn. Connect with Hoop: Follow the company's updates on X (formerly Twitter) and LinkedIn.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcast!   Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern speaks with Tino Dietrich, founder and CEO of SNYDER Golf USA, about his entrepreneurial journey from organizing local golf tournaments in Germany to expanding an international brand. Tino shares lessons learned from scaling a business across global markets, adapting operations for different customer needs, and navigating the logistics challenges that come with rapid growth. He also discusses the importance of building scalable systems, staying agile in changing markets, and creating operational structures that support long-term success. Pat and Tino also discuss leadership, delegation, and the value of empowering teams to take ownership as companies grow. During the conversation, Pat recommends the book Turn the Ship Around! by L. David Marquet as a valuable resource for leaders looking to become more effective at delegating responsibility and building stronger teams. Want to know more about SNYDER Golf USA? Visit the official website at SNYDER Golf USA and follow the company on Instagram Interested in Pat’s leadership book recommendation? Learn more about Turn the Ship Around! here: Turn the Ship Around! by L. David Marquet. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcast! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern speaks with Meng Wang, founder of Our Little Treasures, about her innovative approach to sustainable baby clothing and building a purpose-driven brand. Meng shares how the brand’s Trade-Up program encourages sustainability by giving parents a way to exchange outgrown baby clothes while reducing waste. She also discusses the logistics behind running the program, the challenges of scaling customer-focused initiatives, and why investing in “non-scalable” activities can create long-term value for both brands and customers. Want to know more about Our Little Treasures? To learn more about Our Little Treasures and follow the brand’s latest updates, visit the official website, follow the brand on Instagram, and check out their TikTok. Learn more about the Trade-Up program.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern speaks with Stefanie “Steffi” Schmidt, founder of Fig for Kids, about her journey from corporate lawyer to e-commerce entrepreneur. Steffi shares how her mother’s cancer diagnosis led her family to rethink everyday products and ultimately inspired her to launch Fig for Kids, a children’s clothing brand focused on safer, thoughtfully made apparel. She also offers practical legal advice for founders, including tips on trademarks, contracts, and protecting your brand in the early stages of building a business. Want to know more about Fig for Kids? To learn more about Fig for Kids and follow the brand’s latest updates, visit the official Fig for Kids website and follow the brand on Instagram. Connect with Steffi on LinkedIn. Resources Steffi recommends for additional legal guidance: Search Y Combinator for a wide range of free templates. Visit the United States Patent and Trademark Office (USPTO). Learn more about TaxCloud.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

What if landing features in top-tier publications didn’t require a pricey PR agency? Pat Ahern reveals a smarter, more scalable approach to digital PR using expert commentary. Instead of chasing relationships, brands can earn consistent media coverage by identifying the citation sources that LLMs regularly pull from, such as industry publications and third-party review sites. By getting cited in these reputable outlets, you influence both LLM recommendations and traditional search engine rankings. Pat also shares realistic expectations around using tools like SparkToro to identify where your target demographic is most active, allowing you to prioritize the right communities—like Reddit or LinkedIn—for maximum impact. Resources Mentioned Read the Original Article: AEO: Doing SEO Better Deep Dive on Positioning: Positioning in the AI Era Audience Research Tool: SparkToro Connect with Pat Ahern LinkedIn: pahern Instagram: @pahern1 Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern sits down with James Kirkby from Kirkby Consulting to discuss the shift from Google and Amazon searches to conversational queries in LLMs like ChatGPT and Gemini. James explains why establishing authority in these models now acts as a critical hedge against changing consumer behavior.   James breaks down the essential "levers" for LLM optimization, including the use of structured data (schema markup) to make sites machine-readable and the importance of third-party reviews for building AI trust. He also explains why long-form informational content is necessary to capture detailed follow-up questions from AI.   Want to dive deeper? Check out Kirkby Consulting to explore their work or run a complimentary AI visibility audit on your site. You can also connect with James Kirkby on LinkedIn for daily insights on the future of Shopify and AI search. Use their recommended tool, validator.schema.org, Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

He built an $8.5M company in two years—then lost everything. Now he’s rebuilding from zero, on his own terms. In this episode of Customer Growth Sessions, Pat Ahern sits down with Jeremy Petersen from Identity Pet Nutrition to discuss what it really takes to rebuild a company after failure—and why he’s choosing to do it without investors, big salaries, or shortcuts. Jeremy shares the story behind his first company, Wild Calling, which scaled rapidly before financial struggles and internal decisions led to his departure and the company’s bankruptcy. He walks through the lessons learned from that experience and how they directly shaped the foundation of Identity Pet Nutrition. Throughout the conversation, Jeremy breaks down his contrarian approach to building a modern CPG brand—from hiring for grit over experience, to using digital marketing instead of a traditional sales force, to maintaining strict cost control in an inventory-heavy business. He also offers a candid perspective on private equity, explaining why many founders regret selling and how independent operators can compete without giving up ownership.   Want to dive deeper? Check out Identity Pet Nutrition and explore their products and mission. You can also connect with Jeremy on LinkedIn or read more of his thoughts on Substack.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.    

We welcome back Mason Duling for his second appearance to discuss the continued journey of building Almost Manic, a mental health-focused apparel brand rooted in storytelling and purpose. Mason shares insights from producing the *Beyond the Blur* docu-series, highlighting the connection between endurance racing and mental resilience. He also touches on the realities of content creation, the value of strong creative partnerships, and how strategic execution can turn a vision into meaningful brand impact. Whether you're building a brand or creating content, this episode offers practical takeaways on using storytelling to connect and grow.   Resources & Links: Almost Manic Website: https://almostmanic.com/ Beyond the Blur – Season One: https://almostmanic.com/pages/beyond-the-blur-season-one Optimal Focus Productions: https://optimalfocusproductions.com/ Apollo.io: https://apollo.io Fractured Atlas: https://www.fracturedatlas.org Watch Mason’s First Interview: https://www.youtube.com/watch?v=H38F4qST2kU Connect with Almost Manic: Instagram TikTok Facebook   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

What if landing features in top-tier publications didn’t require a pricey PR agency?  Pat Ahern reveals a smarter, more scalable approach to digital PR using expert commentary. Instead of chasing relationships or relying on unpredictable traditional PR methods, brands can earn consistent media coverage by responding directly to journalists' requests. We explore how platforms like HARO, MentionMatch, and Qwoted unlock opportunities to get cited in major outlets like Forbes.   Pat also shares realistic expectations around success rates, time investment, and how even small wins can compound into powerful SEO growth over time. https://intergrowth.com/expert-commentary-pr/ https://intergrowth.com/seo/haro/   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat Ahern sits down with Krisztián Király from OptiMonk to discuss how e-commerce brands can unlock more value from existing traffic through smarter conversion rate optimization.   Krisztián breaks down what CRO really means beyond surface-level tactics, emphasizing the importance of both quantitative and qualitative data analysis. He shares practical strategies for using tools like Google Analytics and Hotjar to identify funnel leaks, alongside techniques like customer feedback surveys and session recordings to uncover why users don’t convert.   Throughout the conversation, Krisztián highlights the importance of bridging the "physical gap" in online shopping through better visuals and AI chatbots, while diving into A/B testing best practices and the power of AI-driven personalization to boost revenue.   Exclusive Offer for Listeners: Use the coupon code customergrowthsessions at checkout to receive 20% off any OptiMonk subscription plan. This is a great opportunity for growing brands to implement AI-powered personalization and smart pop-ups at a discounted rate.   Want to know more about OptiMonk? Visit the official website and explore their AI-powered CRO tools, or connect with Krisztián on LinkedIn.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat Ahern sits down with Annemarie von Firley, founder and CEO of Adventuretown Toy Emporium, to discuss her innovative approach to building a thriving educational toy business. Annemarie shares how she developed a unique internship system that allows her to effectively find, vet, and manage interns while creating meaningful real-world learning experiences for students. She also dives into her sourcing strategies and management techniques that have supported the growth of her business. Throughout the conversation, Annemarie highlights the importance of balancing operational efficiency with mentorship and how empowering young talent can contribute to both company success and personal development. Visit the official website of Adventuretown Toy Emporium to learn more: Want to know more about Adventuretown Toy Emporium? Visit the official website and follow the brand on Instagram and YouTube Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern sits down with Benjamin du Haÿs from Baumier to discuss his entrepreneurial journey and how he built a company around the principles of self-management. Benjamin shares the story behind Baumier, a brand focused on thoughtfully designed bikes and a values-driven team culture. He explains the concept of a teal organization and how self-management empowers individuals to take ownership and accountability within a company. Throughout the conversation, Benjamin also reflects on the challenges of navigating team dynamics without traditional hierarchies and contrasts the venture capital path with bootstrapping, highlighting the importance of balancing financial growth with the well-being of the team. This is the resource Benjamin mentioned for learning more about teal organizations and self-management: https://www.reinventingorganizations.com/ Want to know more about Baumier? To learn more about Baumier and follow the brand’s latest updates, visit the official Baumier website and follow the brand on Instagram. Connect with Benjamin on LinkedIn. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, we sit down with Jonathan Spyralatos — better known as Jon the Freelancer — to unpack what it really takes to scale successfully with Meta ads. Jonathan breaks down the most common growth plateaus businesses face when running paid social campaigns and explains why increasing Average Order Value (AOV) is often the key lever for unlocking sustainable scale. He shares practical insights on overcoming creative fatigue, structuring ad accounts for performance, and adapting your marketing strategy to align with how Meta’s platform actually works. From breaking through scaling ceilings to building effective testing frameworks and avoiding costly management mistakes, this episode delivers tactical, actionable advice for brands looking to grow profitably without burning budget. Resources & Links Foreplay  https://www.foreplay.co/ Related episode: How Alberto Benhamu Used Amazon to Expand Shoozas Internationally Connect with Jonathan: Check out Jon’s website to learn more about his work and services. Follow him on Instagram for insights on scaling Meta ads and creative strategy.   Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern sits down with Tricia Salcido, CEO of Softstar Shoes, to explore the company’s remarkable journey — and its recent transition to 100% employee ownership. Tricia shares her personal background and the story behind Softstar Shoes, a values-driven footwear company known for its craftsmanship and community roots. She walks through the strategic and emotional considerations behind the company’s move to an employee-owned trust (EOT), explaining how the structure works and why it aligned so deeply with the founders’ long-term vision. This is the organization that Tricia mentioned that can help with setting up an employee-owned trust. https://project-equity.org/ Want to know more about Softstar Shoes? Visit their website here: 👉 Softstar Shoes Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Pat Ahern sits down with Luciano Hernandez, owner and co-founder of Spirit Fire. Luciano shares his entrepreneurial journey, reflecting on a recent injury and recovery that tested both his resilience and mindset. He discusses the founding of Spirit Fire, key lessons learned in building the brand, and the importance of adaptability in entrepreneurship. The conversation explores effective marketing strategies, the power of authentic relationships, and the importance of strong networking for long-term success. Luciano also highlights the mindset required to overcome setbacks, emphasizing the importance of building a supportive community and finding small daily wins to maintain motivation and momentum. To learn more about Luciano Hernandez and his work at Spirit Fire, visit the official Spirit Fire website, connect with Luciano on LinkedIn, and follow Spirit Fire on Instagram. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Mason Duling, Managing Director of Almost Manic and co-founder of TruColour Products, shares his journey building and scaling consumer brands. He breaks down big-box retail, EDI and ERP systems, marketing strategies that drive sell-through, and his latest venture, Almost Manic—a mental health–focused performance wear brand. To learn more about Mason Duling and his work at Almost Manic, visit the official Almost Manic website and follow the brand on Instagram, TikTok, Facebook, and X. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern speaks with Aya Shimura, founder of A.Shimus, a women’s workwear brand specializing in petite designs made in Japan. Aya shares her journey of building the brand, the value of Japanese craftsmanship, and the process of finding the right manufacturing partners. She also breaks down key considerations for emerging businesses, including minimum order quantities, production lead times, and effective communication with manufacturers. Additionally, Aya discusses inventory management and the challenges of shipping and tariffs in the fashion industry. To learn more, visit the official A.Shimus website and follow the brand on Instagram. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat Ahern talks with Amber Caro, founder of Marketbite, about launching successful e-commerce sites. Amber shares when Shopify is the right choice, when to consider alternatives, and how early-stage brands can approach DIY builds. They also cover CRO, user experience, and when hiring an agency makes sense, plus how Marketbite supports growing brands with affordable, high-quality solutions. Visit Marketbite to learn more. Submit your business here to be featured in Amber’s weekly CPG Wins on LinkedIn   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, we talk with Josh Nowak, co-founder of Breaking Free Industries, about his journey from incarceration to entrepreneurship. Josh shares how his experiences shaped his values, his belief in second chances, and his mission to support justice-impacted individuals. The conversation explores work–life balance, asking for help, accessing free business resources, practical sales strategies, and how to raise prices while maintaining trust and integrity.   Visit Breaking Free Industries to learn more. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode, we sit down with Josh Parks, founder of GhostFit Apparel, to explore the brand’s evolution from a direct-to-consumer (B2C) startup into a thriving B2B apparel business. Josh breaks down the realities of sales—how to handle rejection, push through setbacks, and stay consistent when prospects say no. He also shares practical strategies for winning conversations at trade shows, leveraging LinkedIn outreach, and navigating common sales objections. For new and aspiring entrepreneurs, Josh offers grounded advice on building with intentionality, focus, and long-term vision.   🔧 Tools mentioned: PhantomBuster for outreach automation 👉 Check out GhostFit Apparel 📸 Follow them on Instagram 💼 Connect with Josh on LinkedIn to learn more.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

WE’RE BACK. Season 3 starts now. 🚀 Pat Ahern kicks things off with Emmy Award winning TV host and Getting On Brand founder Tracy Stumpf. They dive into personal branding in a video first world covering how to show up confidently on camera and why authenticity is your ultimate advantage. Want more? Visit Getting On Brand and follow or connect with Tracy on Instagram.   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat Ahern discusses two key SEO strategies for e-commerce businesses to boost revenue, especially during the post-holiday slump. He emphasizes the importance of creating collections pages to enhance search engine visibility and user experience, and the benefits of setting up Google Merchant Center to tap into additional revenue streams. Pat shares practical advice and real-world examples to illustrate how these strategies can lead to significant revenue increases. Pat also recommends the Google & YouTube app for Shopify, which makes integrating Google Merchant Center with your store straightforward. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, we delve into the importance of fixing broken backlinks to enhance your SEO efforts. Pat shares insights on how links act as the digital currency and the critical role they play in the AI-integrated customer journey. Learn a step-by-step method using the tool Ahrefs to identify broken backlinks and effectively redirect them. This quick tip aims to help you recover lost link equity and boost your website's profitability as we approach 2026.  Learn a step-by-step method using the tool Ahrefs to identify broken backlinks and effectively redirect them. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Brianna Raich, founder of Banda Bags, discusses building a socially conscious, slow-fashion business that empowers women artisans in Indonesia.   She shares her compelling founding story, which began after a quarter-life crisis, and the unique experience of starting a business in a remote, rural area outside the U.S.. Brianna highlights the powerful difference between the ethical slow fashion model and the exploitative fast fashion industry, noting its impact on workers and the environment. The conversation concludes with how the Indonesian emphasis on work-life balance taught her a beautiful lesson in slowing down and working ethically.   Want to dive deeper? Head over to www.bandabags.com to learn more. And follow Banda Bags on Instagram.   Learn more about the risks of fast fashion and poor working conditions: The Rana Plaza collapse in 2013 is a tragic example of a garment factory disaster: https://en.wikipedia.org/wiki/Rana_Plaza_collapse   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Sean Agatep, COO and co-founder of Vincero, discusses the often-overlooked aspects of operations in e-commerce. He emphasizes the importance of operations for scaling brands, particularly in the transition from start-up to established business. Sean shares insights on the role of third-party logistics, the impact of discounts on brand integrity, and the necessity of systemization in operations. He also highlights key metrics for success, the flexibility of the EOS framework, and the importance of hiring for curiosity and initiative. The conversation concludes with a discussion on adapting company structures for growth and building trust among a global workforce.   Want to dive deeper? Head over to VINCERO and Tidal to learn more. Follow Sean’s latest insights and updates on X and LinkedIn   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this Customer Growth Sessions episode, Red Rooster Golf CEO Kerry Moher reveals that their $75K Kickstarter win came from preparation, not platform luck. After beta testing and growing an 8,000-person email list (which drove 90% of backers), the team ran a 7–8-email nurture sequence built on authentic storytelling. They hit their $25K goal in the first 24 hours, sparked major PR (Forbes, TSN), and boosted revenue with a popular add-on, the glove compartment, purchased by 45% of supporters. Expert guidance from campaign manager Vilius Stanislovaitis was key. Visit Red Rooster Golf's official website to learn more about its high-quality gloves and accessories. Resources mentioned: Your First Kickstarter Campaign (book) Damon Didier Customer Growth Session Episode 9 on setting up your email domain for success. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join us as we chat with Jeff Greenslade, Founder and CEO of Apex Sports, an at-home sports training equipment brand. Jeff shares the story behind Apex Sports, the challenges of building the company from the ground up, and how Apex carved out a niche in the competitive Amazon marketplace. Learn about their approach to product development, the importance of customer experience, and the strategies they use to successfully launch and scale new products. Get a special discount on Apex Sports products! Use code Apex 20 at checkout at apexsports.co. Learn more about Apex Sports on their official website and join the community on Instagram, TikTok, and Facebook. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

Maggie Outridge and Tim Rogers, co-founders of ST ARGO, share how they turned a side hustle into a thriving Australian pet accessories brand. They open up about the realities of managing rapid growth, from cash flow challenges to financing options, and offer practical advice on reinvesting in your business. Maggie and Tim also discuss how to navigate retailer relationships, set fair payment terms, and maintain other income sources while scaling an eCommerce brand. Resources mentioned: Shoe Dog by Phil Knight Learn more about St. Argo on their official website and join the community on Instagram, TikTok, and other platforms. Listen now and discover how Maggie and Tim built ST ARGO into a premium pet accessories brand by balancing ambition with smart financial strategy. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Phil Portman, founder and CEO of Textdrip, shares actionable insights on using SMS marketing to boost engagement and sales. He covers how to build effective campaigns, stay compliant, and integrate SMS into your omni-channel strategy, while also reflecting on his entrepreneurial journey and lessons in growth and resilience. Resources mentioned: Phil’s book – The Three Keys to Success Atomic Habits by James Clear Positive Intent AI Landline Remover Listen now and discover how Textdrip is helping businesses connect, convert, and grow. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

Join us as we chat with Kelly Donohue, Marketing Director at Viv for your V, a sustainable period care brand. Kelly discusses her journey with Viv, the importance of branding and design, creating a trustworthy product, and engaging with customers. Learn about their innovative product development process, marketing strategies, and the role of social media in building a relatable and authentic brand. Learn more about Viv for your V official website and join the community on Instagram, TikTok, YouTube and Facebook. Revisit our chat with Greg Rollet, Head of Brand Growth at Gromett, for more insights on brand strategy and audience engagement: Listen on Spotify Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat interviews Alex Morel and Ezra Smyser, co-founders of Andiem, a company focused on creating sports gear to prevent injuries, specifically ankle sprains in basketball. They discuss their journey from college athletes to entrepreneurs, overcoming challenges, early sales strategies, the importance of validation, and building partnerships with influencers and professional athletes. Curious about Andiem? Check out their website and give them a follow on Instagram! Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, host Pat welcomes Paula Wise, the founder of Sampleit, a curated box of healthy snacks for kids designed as an interactive taste test game. Paula talks about the inspiration behind Sampleit, the challenges she faced, and the steps she took in launching her business. She shares valuable insights on gathering customer feedback, the importance of launching even without perfection, and the role of community and inner circles in promoting her business. Paula also discusses her experiences with different marketing strategies and tools, concluding with practical advice for aspiring entrepreneurs. Discover how Sampleit is reimagining healthy snacking—explore their full offerings on Sampleit and follow @sampleitbox on Instagram.  Tools mentioned in this episode: 99designs—used to create a very inexpensive logo Canva—used to create the scorecard and other materials Google Forms—used for collecting information and creating surveys Squarespace—used to build the initial website and create a page with snack links Venmo—used for payment processing in the early stages Typeform—used to create and send out surveys for feedback Pirate Ship—used for shipping management Subbly is used as a website platform specifically for subscription boxes Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat Ahern interviews Mira Nair, CEO and owner of AZARIA. Mira shares the story of how AZARIA evolved from a chic diaper bag brand into a luxury, vegan leather bag company. She breaks down the acquisition process, including her strategic use of the Rollover for Business Startups (ROBS) program and how she used Quiet Light to find and purchase the business. Mira also dives into the realities of running a product-based company—from navigating financial due diligence to overcoming operational challenges—and opens up about how she balances entrepreneurship with family life. Curious about the ROBS program Mira used to acquire AZARIA? Learn more about how it works through the IRS ROBS Compliance Project. Discover how Mira is building a purpose-driven brand—explore AZARIA's full collection at azaria.com, check out Quiet Light, the platform Mira used to acquire the business, and follow AZARIA on Instagram, Facebook, and TikTok. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern interviews Tom DeMartino, Head of Growth at JustFoodForDogs. Tom shares the company’s origin story, which is rooted in transparency and a commitment to providing human-grade dog food. He breaks down how shifting cultural attitudes toward pet ownership have shaped their marketing strategies, the importance of educating consumers on the drawbacks of traditional kibble, and how their team uses user-generated content to fuel successful paid social campaigns. Tom also discusses how JustFoodForDogs finds and engages with their top customers to gather valuable feedback that drives growth. Discover how JustFoodForDogs is redefining pet nutrition—connect with Tom on LinkedIn, check out Gassed the performance media agency Tom recommends and explore the Facebook Ads Library for ad inspiration from other brands. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.    

In this episode of Customer Growth Sessions, Pat Ahern interviews Ronak Trivedi, CEO and co-founder of Pietra. Ronak shares how Pietra helps small e-commerce businesses by using AI to streamline operations, reduce costs, and make launching a business easier. He also addresses common challenges entrepreneurs face, including balancing a side hustle with a full-time job, competing with established brands, and overcoming the fears of starting something new. Discover how Pietra is empowering entrepreneurs—visit their website and follow them on Instagram TikTok and LinkedIn for the latest updates. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat delves into the essential strategies for effective business positioning in the AI era. Pat highlights the importance of clearly defining what makes your business unique to excel in customer acquisition when customers rely heavily on Large Language Models (LLMs) like ChatGPT for recommendations. Key takeaways include crafting a distinct business pitch, maintaining internal alignment, communicating positioning across online channels, and optimizing for search engines and LLMs.  Read Pat’s full article on positioning here: https://intergrowth.com/positioning/ Learn more about Discoverability, Crawlability, and Indexability: https://intergrowth.com/seo/indexability-crawlability/ Get a detailed breakdown of the key technical SEO issues to focus on first: https://intergrowth.com/seo/pareto-principle/#3 Pat's LinkedIn: https://www.linkedin.com/in/pahern/ Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.