S1 E25: ICPs and Go-to-Market Strategies with Melissa Hollis of Taylor Street Collective

Join us today for an interview with Melissa Hollis, Co-Founder and CEO of Taylor Street Collective. Melissa delves into the critical aspects of defining ICPs, and buyer personas, and building effective go-to-market strategies for startups and solo marketing teams. She discusses the fundamentals of persona development, the importance of knowing your ideal customer, and practical advice for navigating limited marketing budgets. Learn more about Taylor Street Collective and connect with Melissa on LinkedIn or via their website at taylorstreetco.com. You can also reach Taylor Street Collective via email at [email protected]. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.