S1 | E3: How do people's cognitive styles affect ad engagement?

Lolita is joined by Megan Peitz, Founder & CEO of Numerious, and Melina Palmer, Founder & CEO of The Brainy Business.Together, they unpack how literal and figurative cognitive styles can influence ad engagement and purchasing decisions — and what this means for brands looking to connect with different audience segments.Things you’ll learn from Megan and Melina…Why understanding people’s cognitive styles mattersHow our Media group asked us to approach a new way to segment consumersHow people are distributed along a spectrum of literal to figurative thinkersHow these consumer groups differ from each otherHow understanding people’s cognitive styles can help brand strategists communicate in ways that are more resonant to their particular customerCurious how your brain processes advertising? Find out your cognitive style here:https://humantel.sawtoothsoftware.com/cgi-bin/ciwweb.pl?studyname=HumantelSegmentation