The Humantel Podcast

Lolita is joined by Justin Fromm, Head of Insights and Thought Leadership at Samsung Ads and Michele Donati, Chief of Futures at Horizon Media to discuss how consumers feel about the growing presence of Artificial Intelligence in the targeting and creation of advertising, as well as its impact on search and discovery.

Lolita is joined by Joetta Gobell of People Inc. and Eileen Bennett , Executive Confidant and the co-author of our research to discuss how organizations, leaders, and the spaces in which we all come together can foster a sense of resilience and build human creativity in our new professional realities.

Lolita is joined by Pavi Gupta, Humantel member and Founder of The Insights Exchange, and Lindsay Brady, President of Kerrygold, Americas, to discuss how people we know (friends and family) and people we don't know (influencers, celebrity chefs) can productively and comfortably impact people's decisions when it comes to food.

Lolita is joined by Jennifer Ng, GM of Advertiser Insights at The Trade Desk, and Jonathan Roberts, Chief Innovation Officer of People, Inc. to discuss how consumers feel about their relationship with advertisers through data, and how brands can build trust through respect and transparency.

Lolita is joined by Aarti Bhaskaran, Global Head of Insights for Snapchat, and Sandy Padula, Head of Enterprise Research at The E.W. Scripps Company to discuss what is driving the explosive growth in attention, fandom, and brand interest in women's sports.

Lolita is joined by Maria Henson, Sr. Director of Market Research & Insights at Visit Orlando, and Jennie Germann Molz, Professor of Sociology and expert in tourism mobilities.Together, they discuss new research revealing how economic pressures, political tensions, and safety concerns are affecting travel decisions, and what this means for travel brands and destinations navigating an increasingly uncertain market.

Lolita is joined by Ananta Engineer, an insights professional with 20+ years in food insights, and Arwen Kimmell, Doctor of Anthropology and Founder of Insomnia Insights.Together, they unpack new research revealing how food sustainability concerns rank among Americans' top priorities, and what this means for brands navigating the complex relationship between consumer values, economic pressures, and sustainable food choices.#humanintelligence #consumerinsights #foodsustainability #sustainablebrands

Lolita is joined by Megan Peitz, Founder & CEO of Numerious, and Melina Palmer, Founder & CEO of The Brainy Business.Together, they unpack how literal and figurative cognitive styles can influence ad engagement and purchasing decisions — and what this means for brands looking to connect with different audience segments.Things you’ll learn from Megan and Melina…Why understanding people’s cognitive styles mattersHow our Media group asked us to approach a new way to segment consumersHow people are distributed along a spectrum of literal to figurative thinkersHow these consumer groups differ from each otherHow understanding people’s cognitive styles can help brand strategists communicate in ways that are more resonant to their particular customerCurious how your brain processes advertising? Find out your cognitive style here:https://humantel.sawtoothsoftware.com/cgi-bin/ciwweb.pl?studyname=HumantelSegmentation

What really drives our snacking decisions in a world of endless options?In this episode of The Humantel Podcast, host Lolita Morrow is joined by Hunter Thurman, founder of AlphaDiver and creator of the annual Snack50 report, and Donna Foti, Director of Consumer Insights & Analytics at KIND Snacks.Together, they explore the psychology behind snacking choices, from the emotional journey of anticipation to satisfaction, and what the shift from traditional meals to frequent snacking means for brands. #humanintelligence #consumerinsights #snackingtrends #foodpsychology

Lolita is joined by Ruby Warrington, author of Sober Curious and a leading voice in the mindful drinking movement, and Jordan Cusner, Senior Director of Consumer Insights at Inspire Brands. Together, they unpack what our data reveals about shifting attitudes toward alcohol and what it means for brands navigating this cultural and behavioral shift.

On The Humantel Podcast, we pair our members with cultural experts and industry thought leaders to shed some light on what we’ve been learning about why people do what they do.Each episode unpacks the insights from Humantel's collaborative research to bring you intelligence that will challenge assumptions, reveal opportunities, and inspire new thinking.  We’re not just looking at trends, we’re uncovering the emotions, values, and attitudes that shape them. Join host Lolita Morrow for the kind of talks that usually happen behind closed doors, shared now for anyone who wants to understand people a little better. Because if you want to build smarter brands, products, or strategies, you need more than data. You need human intelligence.