S1,E4: Developing Interior Products In A Shifting Market with Traci Kloos

On today's episode, Nicole chats with Traci Kloos, the Vice President of Design and Development* for Koroseal Interior Products, about innovation and developing products in a shifting market. Traci has more than 25 years of design experience spanning both residential and commercial applications.   With a background in architecture and interior design, Traci began her career in residential design in the St. Louis, Missouri market. She joined Masco Corporation, on the KraftMaid Cabinetry brand team in 2000, as a member of their design services group. In her 14 tenure, Traci held positions as a Senior Designer, Design Manager and Senior Design Manager, where she and her team were responsible for all photography, PR, and trade show booth designs for the brand.    In 2009, she accepted a role as Senior Product Designer on the Masco Cabinetry team where she focused on color development, trend analysis and all new product design introductions for the KraftMaid brand. She went on to join Tarkett North America as a Senior Design Manager before expanding into the Director of Design Marketing role in 2017.   In her 7+ years at Tarkett, Traci, and her team, led initiatives that connected design to the sales organization and customers through visual storytelling. She also tracked market shifts that drove color and style direction for the brand.   Traci joined the Koroseal Interior Products team in June of 2021, where she leads design and development for all manufactured wallcovering.   *NOTE: This episode mentions that Traci is the General Manager of Design and Development at Koroseal. She was recently promoted to Vice President. *** Follow Koroseal:  Instagram: @koroseal LinkedIn: Koroseal Interior Products Facebook: Koroseal Interior Products Twitter: @koroseal Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign Register for the next Thrive In Design live training here.