Thrive In Design

What if great design isn’t just about aesthetics—but about how people feel inside a space? In this episode of Thrive In Design, Nicole Lashae Hall sits down with Vita Vygovska to explore the deeper role design plays in wellness, emotional experience, and human connection. Known for her thoughtful and intentional approach to interiors, Vita shares how meaningful spaces are created when designers move beyond trends and focus on the lived experience of the people using them. Together, Nicole and Vita discuss the evolving expectations clients have around wellness-centered environments and why emotional intelligence is becoming one of the most valuable skills in the design industry. From hospitality-inspired residential design to sensory awareness and intentional storytelling, this conversation highlights the growing shift toward spaces that support both function and feeling. Vita also opens up about her entrepreneurial journey, sharing lessons on creative leadership, business growth, and maintaining authenticity while scaling a design practice. If you’re a designer looking to create more impactful work—or a creative entrepreneur navigating growth—this episode offers both inspiration and practical insight into designing with purpose. ⏱️ Timestamps (Key Moments) 00:00 – Introduction to Vita Vygovska + her design philosophy 02:00 – How Vita approaches emotionally driven design 05:00 – The connection between wellness and interior spaces 08:00 – Why sensory experience matters in modern design 11:00 – Designing beyond trends: creating spaces with meaning 14:00 – Hospitality influence on residential design experiences 17:00 – Entrepreneurship, leadership, and scaling a design business 20:00 – The role of authenticity in creative growth 23:00 – How designers can create stronger client connection 26:00 – Final thoughts on designing spaces that truly support people 💬 Key Quotes “Design is about how people feel—not just what they see.” “Wellness should be integrated into every layer of the design experience.” “Trends fade, but emotional connection lasts.” “The most memorable spaces are the ones that make people feel understood.” “Authenticity is one of the greatest assets a designer can have.” 🔗 Connect with Vita To learn more about Vita Vygovska and her work shaping the future of design, connect with her: Instagram: http://instagram.com/vitalia_inc Company Site: http://vitaliainc.com YouTube: https://www.youtube.com/channel/UCz-iHWBFBBQ6k9m4ZvFKbSQ Facebook: http://facebook.com/vitaliaincwindowtreatments LinkedIn: http://linkedin.com/in/vitaliainc Pinterest: http://pinterest.com/vitalia_inc 🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/ 👋 Connect with Nicole Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben

What does it take to turn creative talent into a globally recognized design brand? In this episode of Thrive In Design, Nicole Lashae Hall sits down with Stacy Garcia—founder, designer, and entrepreneur—to explore how she built a multi-faceted brand spanning product design, licensing, and strategic partnerships across the A&D industry. Stacy shares her journey from launching her own design studio to developing a licensing powerhouse, offering a behind-the-scenes look at how designers can expand beyond traditional service models. This conversation dives into the business mechanics of scaling creative work—covering everything from brand positioning and product development to navigating long-term partnerships with major manufacturers. Nicole and Stacy also discuss the importance of evolution in a creative career. As the industry shifts, Stacy emphasizes why adaptability, curiosity, and a clear point of view are essential for staying relevant—and how designers can create opportunities rather than wait for them. If you’re an interior designer, product designer, or creative entrepreneur looking to diversify your revenue streams, build a lasting brand, and think beyond client work, this episode provides both inspiration and practical insight. ⏱️ Timestamps (Key Moments) 00:00 – Introduction to Stacy Garcia + her impact in the design industry 02:00 – Stacy’s early career and transition into entrepreneurship 05:00 – How she built her brand beyond traditional design services 08:00 – Understanding licensing as a growth strategy for designers 12:00 – The role of partnerships in scaling a creative business 15:00 – How to position your work for long-term opportunities 18:00 – Adapting to industry shifts and staying relevant 21:00 – The mindset behind building a global design brand 24:00 – Advice for designers looking to expand their business model 27:00 – Final thoughts: creating longevity in your creative career 💬 Key Quotes “Your creativity doesn’t have to be limited to one business model.” “Licensing allows your ideas to scale beyond your time.” “You don’t wait for opportunities—you create them.” “A strong point of view is what makes your work valuable.” “Longevity comes from evolution, not repetition.” 🔗 Connect with Stacy To learn more about Stacy Garcia and her work shaping the future of design and the built environment, connect with her and Stacy Garcia Studio: Connect with Stacy on LinkedIn: https://www.linkedin.com/in/stacygarcia/ Follow Stacy Garcia Studio on LinkedIn: https://www.linkedin.com/company/stacy-garcia-studio/ Follow Stacy Garcia Studio  on Facebook: https://www.facebook.com/stacygarciastudio Follow Stacy Garcia Studio  on Instagram: https://www.instagram.com/stacygarciastudio/  Follow Stacy Garcia Studio on Pinterest: https://www.pinterest.com/stacygarciainc/  Visit the Stacy Garcia Studio website:https://stacygarciainc.com/  You can also reach Stacy directly at [email protected]. 🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/ 👋 Connect with Nicole Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben  

AI is everywhere—but for many in the design industry, it still feels unclear, overwhelming, or disconnected from day-to-day work. In this solo episode of Thrive In Design, Nicole Lashae Hall pulls back the curtain on the vision behind the upcoming AI & Design Summit and why this moment represents a critical turning point for interior product brands, marketers, and sales teams. Rather than offering surface-level insights or scattered tools, Nicole introduces a structured way to think about AI through the lens of the ACE framework: Awareness, Consulting, and Execution. This methodology maps directly to the customer journey—revealing how AI is already influencing how designers discover, evaluate, and specify products. Nicole also addresses the biggest challenges she’s hearing across the industry: fear of replacement, lack of clarity on implementation, and missed opportunities due to fragmented education. From undocumented conference conversations to disconnected podcast insights, she makes a compelling case for why the industry needs a centralized, actionable approach to AI adoption. If you’re an interior product manufacturer or design professional looking to stay relevant, refine your strategy, and confidently integrate AI into your business, this episode sets the stage for what’s next—and how to take action. ⏱️ Timestamps 00:00 – Welcome to Thrive In Design + podcast mission 01:00 – Nicole’s reflection on podcast growth and audience 02:00 – Introduction to the AI & Design Summit 03:00 – What Thrive In Design does (consulting + execution) 04:30 – The rise of AI in the design industry 05:30 – Common fears and misconceptions about AI 06:30 – The gap in how AI is currently being taught 07:30 – Why the customer journey is key to understanding AI 08:00 – Introducing the ACE Framework (Awareness, Consulting, Execution) 09:30 – How AI impacts each stage of the customer journey 11:00 – Why designers are changing how they evaluate products 12:00 – The need for a centralized AI conversation in the industry 12:30 – Overview of the AI & Design Summit (May 20, 2026) 13:00 – Keynote preview: AI and brand relevance 13:45 – Panel: AI in product development 14:30 – Session: AI, brand voice, and storytelling 15:45 – Fireside chat: implementing AI within teams 16:45 – How to attend (live or replay options) 17:30 – Bonus: new AI-powered service announcement 18:30 – Final thoughts + invitation to take action 💬 Key Quotes “AI is already impacting every touchpoint of the customer journey.” “If you’re not in the room, you’re missing the conversation.” “The sale of your product is tied to the designer’s experience.” “AI isn’t just about efficiency—it’s about relevance.” “We don’t need more information—we need structured implementation.” 🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ LinkedIn: https://www.linkedin.com/company/thriveindesign Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/ 👋 Connect with Nicole Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben

Artificial intelligence isn’t just changing how we work—it’s changing the work itself. In this episode of Thrive In Design, Nicole Lashae Hall sits down with Kate Rancourt, Director of Customer Insights & Growth at One Workplace, to explore how AI is reshaping the design industry—from sales conversations to strategic decision-making. Kate shares her journey from interior designer to insight-driven leader, revealing how her role focuses on identifying emerging market shifts and translating them into revenue-generating strategies. At the core of this conversation is a powerful idea: insight alone doesn’t drive growth—activation does. Together, Nicole and Kate unpack how AI is evolving from a simple tool into a true collaborator. They discuss the importance of using AI to enhance—not replace—human connection, and why the most successful professionals will be those who double down on what makes them uniquely human. You’ll also learn practical, real-world ways to use AI in your day-to-day work—from crafting LinkedIn content and preparing for high-stakes conversations to refining sales strategies and winning new accounts. If you’ve felt overwhelmed or unsure about where to start with AI, this episode offers a clear, grounded approach to integrating it into your workflow with confidence. ⏱️ Timestamps 00:00 – Introduction to Thrive In Design + episode overview 01:00 – Meet Kate Rancourt and her role at One Workplace 03:00 – From interior design to customer insights and growth 04:30 – What it means to connect insight to revenue 06:00 – Why insight without action doesn’t move the business 07:30 – The intersection of sales, marketing, and design 09:00 – When AI became real (not just a buzzword) 11:00 – Early experimentation with AI tools (Midjourney + beyond) 13:00 – The speed of AI and why it changes everything 14:00 – AI integration into everyday workflows 15:00 – Reframing the fear: what AI can’t replace 16:00 – Identifying the “uniquely human” parts of your role 17:00 – Internal resistance, ethics, and AI skepticism 19:00 – What a “prompt” actually is (and why it matters) 21:00 – Treating AI like a colleague, not a command tool 24:00 – Practical example: AI for LinkedIn content strategy 29:00 – Using AI to prepare for difficult conversations 33:00 – Leveraging AI for sales strategy and stakeholder alignment 36:00 – The importance of critical thinking alongside AI 37:00 – Why AI is more than just a tool 39:00 – Using multiple AI platforms strategically 41:00 – Where to connect with Kate + closing thoughts 💬 Key Quotes “Insight without activation doesn’t move the business.” “AI is not just a tool—it’s becoming a collaborator.” “The question isn’t ‘Will AI replace me?’ It’s ‘What part of my job is uniquely human?’” “Treat AI like a colleague, not a command line.” “Stay critical—and still experiment.” 👋🏻 Connect with Kate Rancourt To learn more about Kate Rancourt and her work shaping the future of design and the built environment, connect with her and One Workplace: Connect with Kate on LinkedIn: linkedin.com/in/katerancourt Follow One Workplace on LinkedIn: https://www.linkedin.com/company/one-workplace/ Follow One Workplace on Instagram: https://www.instagram.com/oneworkplace/  Follow One Workplace on YouTube: https://www.youtube.com/@OneWorkplace  Visit the One Workplace website: https://www.oneworkplace.com/ Listen to the ONEder Podcast:  https://podcasts.apple.com/us/podcast/oneder-podcast/id1510047350 You can also reach Kate directly at [email protected]. 🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/ 👋 Connect with Nicole Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben

In this episode of Thrive In Design, host Nicole Lashae Hall breaks down the latest ThinkLab 2026 benchmark report through the lens of a strategist—translating research into real, actionable insights for interior product brands. Nicole explores the key industry tensions shaping the market today: shrinking workforce, tariff pressures, and rapid AI acceleration. Despite these challenges, specification power is growing—creating a powerful opportunity for brands that are aligned with how designers actually work. This episode emphasizes the importance of moving beyond surface-level marketing into research-backed strategy that drives real specification growth. Listeners will gain clarity on how designers’ influence is evolving, why being in a specifier’s “top 3–5 brands” is critical, and how generational shifts—especially the rise of Gen Z—are reshaping expectations for digital experiences and brand engagement. Nicole also unpacks how tariffs should be viewed not just as a pricing issue, but as a brand storytelling opportunity to build trust and loyalty. Finally, the episode dives into AI’s role in the design industry—highlighting why AI readiness is no longer optional and how manufacturers must optimize their digital assets to remain visible in AI-powered discovery tools. This episode is essential for interior product brands looking to stay competitive, relevant, and specification-ready in 2026 and beyond. Timestamps 00:00 – Introduction To Thrive In Design And Podcast Mission 01:00 – Season Recap And Importance Of Research-Driven Strategy 02:05 – Why Branding Without Research Is A Wasted Investment 03:00 – Nicole’s Strategist Perspective And Industry Experience 05:00 – The Complexity Of Go-To-Market Strategies Across Design Segments 06:15 – Current Industry Landscape: AI, Disruption, And Change 07:14 – ThinkLab 2026 Report Overview And Key Tensions 08:00 – Tariff Pressures And Marketing Budget Challenges 09:00 – AI Acceleration And Shifting Designer Discovery Behavior 10:19 – Market Growth Vs. Disruption: Macro Vs. Micro Trends 12:00 – Specification Power Explained (Why Designers Matter More Than Ever) 13:41 – Workforce Shifts And Rise Of Gen Z Designers 15:00 – Why Brands Must Be In Designers’ Top 3–5 Shortlist 15:21 – “Position To Specify” Framework Explained 17:00 – Digital-First Expectations And Evolving Buyer Behavior 18:38 – Tariffs As A Brand Storytelling Opportunity 21:00 – Building Trust Through Communication And Transparency 23:06 – AI Is No Longer Optional: What The Data Shows 24:27 – Real-World AI Example Transforming Designer Workflows 26:00 – AI Readiness Starts With Data And Asset Quality 27:14 – Preparing For AI-Driven Product Discovery 28:27 – Final Takeaway: Fewer Specifiers, Higher Stakes 29:20 – Introduction To Spec Ready Framework And Closing   Key Quotes “If you don’t have the research to back up your decisions, it’s not worth the investment.” “The brands that win aren’t the biggest—they’re the most aligned with how specifiers actually work.” “If you’re not in a designer’s top three to five brands, you’re getting cut from consideration.” “Tariffs are a brand communication opportunity, not just a supply chain problem.” “AI readiness starts with asset quality—not tool selection.” 🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ • LinkedIn: https://www.linkedin.com/company/thriveindesign/ • Instagram: https://www.instagram.com/thriveindesign/ • Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ • Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/ 👋 Connect with Nicole Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben

In this episode of Thrive In Design, host Nicole Lashae Hall sits down with Brooke Taylor and Adam Kubryk, co-founders of Vendor Bootcamp, to unpack what it truly takes for hospitality vendors to stand out, get specified, and stay relevant in an increasingly competitive market. Drawing from decades of combined experience across design, branding, and global sales, Brooke and Adam reveal why most vendors struggle to differentiate—and how shifting from product-first thinking to strategic storytelling can transform your business. They break down the “Brand Story Blueprint,” offering actionable insights on how to align your messaging with what designers, purchasing agents, and owners actually care about. The conversation dives deep into common industry misconceptions, including why vendors should stop “selling to designers” and instead empower them as an extension of their sales team. You’ll also learn how process, not just product, plays a critical role in brand perception—and why simplifying your messaging (“say less, look better”) can dramatically improve your chances of being specified. Whether you're new to hospitality or looking to scale your brand presence, this episode delivers practical strategies to help you move from scattered efforts to intentional growth.   Timestamps 00:00 Introduction to Thrive In Design and episode overview 01:00 Meet Brooke Taylor & Adam Kubryk + Vendor Bootcamp origin story 03:29 Industry frustrations and the gap in vendor-focused conversations 06:06 Why vendors must align messaging with real buyer questions 07:00 The power of dual perspectives: design vs. sales 11:00 Inside Vendor Bootcamp: process, advisory board, and insights 14:16 Market realities: differentiation vs. commoditization 18:20 Case study: building a brand story that scales globally 22:00 What designers actually need from vendors 24:00 Differentiating in crowded categories (especially custom products) 28:27 Tactical advice: stop selling to designers 30:30 Understanding ROI and where your product fits in the value chain 35:37 AI in hospitality: tools vs. strategy 42:02 What vendors must unlearn to stay relevant 45:00 Final thoughts and where to connect with Vendor Bootcamp   Key Quotes “Stop selling to designers—they’re not your buyer. They’re your sales team.” “If you’re not differentiated, you’re invisible.” “Say less. Show your best. That’s what gets specified.” “Your process matters more than you think—it’s what people remember.” “If you don’t understand how your product impacts ROI, you’re just selling something.”   🔗 Connect with Adam Kubryk and Brooke Taylor To learn more about Adam Kubryk and Brooke Taylor and their work shaping the future of design and the built environment, connect with them and Vendor Bootcamp: Connect with Adam on LinkedIn: linkedin.com/in/adam-kubryk-12003539 Connect with Brooke on LinkedIn: linkedin.com/in/brookentaylor Follow Vendor Bootcamp on LinkedIn: https://www.linkedin.com/company/vendor-bootcamp/ Visit the Vendor Bootcamp website: https://vendorbootcamp.com/ You can also reach them directly through their email below: Adam’s Email: [email protected] Brooke’s Email: [email protected]   🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: • Website: https://www.thriveindesign.co/ • LinkedIn: https://www.linkedin.com/company/thriveindesign/ • Instagram: https://www.instagram.com/thriveindesign/ • Facebook: https://www.facebook.com/thriveindesign   🚀 Go Deeper with Thrive In Design • Take the SpecReady™ Assessment: https://specready.co/ • Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/   👋 Connect with Nicole • Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben

In this episode of Thrive In Design, host Nicole Lashae Hall sits down with Amanda Schneider, Founder and President of ThinkLab, to unpack what it really takes to build a purpose-driven product brand in today’s evolving design industry. Amanda shares the origin story behind ThinkLab and how her journey—from product design to research leadership—revealed a critical gap between manufacturers and designers. Backed by powerful data, she explains why designers hold up to 140x the recommendation power of the average consumer—and why brands can no longer afford to ignore that influence. The conversation dives deep into the state of the design industry heading into 2026, including the shifting balance between sales and marketing, signs of industry maturity, and the growing awareness of how physical spaces impact human experience. Amanda also explores how hybrid work, generational shifts, and digital transformation are forcing brands to rethink outdated systems and embrace new strategies. If you're a manufacturer, marketer, or design leader looking to stay relevant, align your teams, and future-proof your brand, this episode delivers both strategic insight and actionable direction. ⏱️ Timestamps 00:00 Introduction to Thrive In Design & episode overview 01:00 Meet Amanda Schneider & the mission behind ThinkLab 02:29 The origin story: bridging the gap between product brands and designers 04:00 Why designers hold massive influence (40x–140x buying power) 06:00 Evolution of ThinkLab & scaling through acquisition 08:50 Gen Z, the future of work, and redefining workplace expectations 10:30 The 3 biggest industry shifts heading into 2026 11:00 Sales vs. marketing imbalance in a hybrid world 13:30 Industry maturity, consolidation, and market decline signals 15:00 A new opportunity: human awareness of physical space 17:30 Why sales and marketing silos are hurting brands 20:30 The alignment gap: leadership vs. frontline teams 22:30 Why there’s no “quick fix” for industry transformation 25:30 Generational gaps and the future workforce 30:00 Digital-first vs. analog-first thinking across generations 33:00 The importance of soft skills and change management 35:00 Shrinking attention spans and the new rules of communication 37:00 The evolving role of reps in a digital-first world 38:00 Amanda’s new book Work for What’s Next 39:00 Final thoughts: why this is a defining moment for the design industry 💬 Key Quotes “Designers have 40 times the recommendation power of the average consumer—and up to 140 times at the top level.” “You either disrupt your own business… or you will be disrupted.” “The industry didn’t just evolve—the systems changed.” “15 minutes is the new hour when it comes to sales conversations.” “The brands that win will align human capital with digital tools—not replace it.” 👉 Learn more about Amanda To learn more about Amanda Schneider and her work shaping the future of design and the built environment, connect with her and ThinkLab: Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amandajeanschneider Follow ThinkLab on LinkedIn: https://www.linkedin.com/company/thinklab-design/ Visit the ThinkLab website: https://thinklab.design/ Listen to the Design Nerds Anonymous podcast: https://podcasts.apple.com/us/podcast/design-nerds-anonymous/id1534887549 You can also reach Amanda directly at [email protected]. 👉 Pre-order Amanda’s upcoming book, Work for What’s Next Amazon (affiliate link): https://amzn.to/4c1azOY Barnes & Noble: https://www.barnesandnoble.com/w/work-for-whats-next-amanda-schneider/1149016023?ean=9781394390885 🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ • LinkedIn: https://www.linkedin.com/company/thriveindesign/ • Instagram: https://www.instagram.com/thriveindesign/ • Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ • Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/ 👋 Connect with Nicole Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben

In this episode of Thrive In Design, host Nicole Lashae Hall breaks down a critical misconception holding interior product brands back: confusing a product launch with a true go-to-market strategy. While many brands excel at creating beautiful, innovative products, far fewer understand how to effectively commercialize them for long-term specification success. Nicole explains why most product failures aren’t due to poor design—but rather a lack of strategic alignment across marketing, sales, and product teams. She highlights how siloed workflows, unclear messaging, and lack of sales enablement lead to missed opportunities, even for high-quality products. Drawing on industry research and real-world experience, she emphasizes that designers often make the majority of their decisions before ever speaking to a sales rep—making early-stage clarity and positioning essential. You’ll also learn the difference between a “launch moment” and a sustainable go-to-market system. Nicole introduces a practical five-step framework that guides brands from market clarity to conversion, ensuring momentum doesn’t drop off after the initial reveal. This episode is a must-listen for interior product brands ready to move beyond reactive marketing and build a repeatable, strategic path to growth. Timestamps 00:00 – Introduction to Thrive In Design Podcast Overview of the show’s mission and focus on aligning strategy, storytelling, and systems. 01:00 – The Core Problem: Launch vs. Strategy Why most product failures stem from weak go-to-market strategies—not poor design. 02:00 – Industry Insight: Great Products, Weak Commercialization How interior product brands excel at creation but struggle to bring products to market effectively. 04:00 – The Danger of Siloed Teams How misalignment between product, marketing, and sales creates confusion and lost opportunities. 06:00 – What the Data Says Key research insights: buyer behavior, decision-making timelines, and revenue impact of alignment. 08:00 – Why Product Launches Lose Momentum The drop-off after launch and lack of post-launch structure. 10:00 – Launch vs. Go-To-Market Explained Understanding the difference between a one-time event and an ongoing system. 13:00 – The 5-Step Go-To-Market Framework Market clarity, positioning, sales enablement, momentum building, and conversion strategy. 16:00 – Sales Enablement Gaps Why reps often lack the tools and direction needed to succeed. 17:30 – Building Momentum Before Demand How belief, education, and confidence drive early interest. 18:00 – Turning Interest into Specification Why the first order matters and how to create consistent conversion pathways. 19:00 – Final Takeaways & Reflection Questions Key questions to evaluate your current go-to-market strategy. Key Quotes “Most products don’t fail because they’re poorly designed—they fail because they’re launched without a real go-to-market strategy.” “A launch is a moment. A go-to-market strategy is a system.” “Great design is only half the job—the other half is how the market experiences it.” “Designers don’t sell your products—they justify them.” “The fastest-growing brands aren’t improvising—they’re executing a plan.” 🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ • LinkedIn: https://www.linkedin.com/company/thriveindesign/ • Instagram: https://www.instagram.com/thriveindesign/ • Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/ 👋 Connect with Nicole Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben

Marketing in the built environment is evolving quickly—and interior product brands that want to grow must rethink how they approach storytelling, PR, and go-to-market strategy. In this episode of the Thrive In Design Podcast, host Nicole Lashae Hall sits down with Susan Fernandez, Senior Vice President of Marketing at UpSpring, to unpack how manufacturers and building product brands can stand out in an increasingly competitive marketplace. Susan shares her journey from studying graphic design at Pratt Institute and working with legendary creative leaders in New York advertising agencies to founding her own marketing firm and eventually joining UpSpring. Along the way, she discovered a key insight: even technical products must connect with people emotionally through compelling brand storytelling. Together, Nicole and Susan explore the evolving role of PR, marketing, and AI in the design industry—from why thought leadership is becoming essential in the age of large language models to how brands can use integrated strategies to increase visibility, credibility, and specification opportunities. They also dive into practical tactics for product brands, including how to prepare for trade shows, why paid media is still underutilized in the AEC industry, and how manufacturers can structure their messaging and content so that AI tools and designers can easily evaluate their products. If you're an interior product manufacturer, marketer, or sales leader looking to grow specifications and build stronger brand authority, this episode is packed with insights you can apply immediately. Timestamps 00:00 – Introduction to the Thrive In Design Podcast Nicole Lashae Hall introduces the show and its focus on strategy, storytelling, and growth for interior product brands. 01:00 – Meet Susan Fernandez Nicole introduces Susan’s background, including her role as SVP of Marketing at UpSpring. 02:40 – Susan’s Journey Into Design and Architecture How childhood experiences exploring architecture shaped her career path. 05:00 – From Creative Agencies to the Built Environment Susan shares how working with both major consumer brands and B2B companies shaped her marketing perspective. 07:45 – Why Storytelling Matters in B2B Marketing Susan explains why even technical products must connect emotionally with audiences. 10:30 – Moving Beyond Product Features to Brand Seduction How brands can create emotional connections instead of relying solely on performance messaging. 12:00 – What UpSpring Does for AEC and Product Brands Susan explains how the firm helps companies scale through integrated PR and marketing strategies. 14:00 – Using PR to Enter New Markets A creative example of how a thought leadership campaign helped a firm break into the cruise ship industry. 18:30 – Common Misconceptions About PR Why PR is much more than press releases—and why it's becoming more important in the age of AI. 22:30 – The Role of AI and Large Language Models in Product Discovery How designers are increasingly using AI to evaluate building products. 24:00 – Structuring Product Information for AI and Designers Why manufacturers must make product data clear, searchable, and accessible online. 27:00 – The Core Pillars of an Effective Go-to-Market Strategy PR, marketing, SEO, thought leadership, and industry presence. 29:00 – Why Paid Advertising Is Still Underused in the Industry Susan shares why paid media will become increasingly important. 31:30 – The Strategic Role of Trade Shows Today How brands should prepare for events to maximize ROI. 34:30 – Training Your Booth Team for Success Why most companies miss opportunities at trade shows. 37:00 – Creative Partnerships and Booth Experiences How collaborations can elevate a brand’s presence at industry events. 39:30 – Measuring Marketing ROI How brands should evaluate success across PR, marketing, and sales strategies. 41:30 – Why Brands Must Be Willing to Experiment The importance of testing strategies—even if some fail. 44:00 – Final Advice for Brands in 2026 Susan emphasizes authenticity as the most powerful storytelling strategy. 45:00 – Where to Connect with Susan Fernandez Nicole shares how listeners can learn more about UpSpring and connect with Susan. Key Quotes “Everything you use to communicate—whether it's a poster, a website, or a TV spot—has to tell a story that is seductive.” “People don’t buy in bullet points. We all buy on emotion.” “PR isn’t a nice-to-have anymore—it’s a credibility engine.” “If you want to be in an industry conversation, you have to join it before you have the experience.” “Authenticity rules. Designers want the real story, not fluff.”   Connect with Susan To learn more about Susan Fernandez and her work shaping the future of design and the built environment, connect with her and UpSpring: Connect with Susan on LinkedIn: https://www.linkedin.com/in/susanwalshfernandez/ Follow UpSpring on LinkedIn: https://www.linkedin.com/company/weareupspring/  Follow UpSpring on Facebook: https://www.facebook.com/weareupspring/  Follow UpSpring on Instagram: https://www.instagram.com/weareupspring/  Follow UpSpring on YouTube: https://www.youtube.com/@UpSpringPR  Visit the UpSpring website: https://www.weareupspring.com/ You can also reach Susan directly at [email protected].    🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ • LinkedIn: https://www.linkedin.com/company/thriveindesign/ • Instagram: https://www.instagram.com/thriveindesign/ • Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ • Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/ 👋 Connect with Nicole Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben

Many interior product brands believe they have a visibility problem. But according to Nicole Lashae Hall, the real issue is something deeper: a strategy gap. In this episode of the Thrive and Design Podcast, Nicole explores how the design industry has quietly but permanently shifted — and why many brands are still operating with outdated sales and marketing assumptions. Designers are discovering products digitally, forming opinions long before meeting a sales rep, and increasingly prioritizing brands that provide education, transparency, and meaningful narratives rather than pure product promotion. Nicole breaks down how the pandemic accelerated these changes and why hybrid work, digital-first discovery, and generational shifts (especially among Millennial and Gen Z designers) are reshaping how specification decisions happen. Brands that rely only on product visibility, trade shows, or sales-driven messaging risk becoming invisible in a crowded marketplace. Instead, success now requires alignment between marketing, storytelling, and sales behavior. Nicole shares the most common strategic exposures she sees in interior product brands today — including visibility without positioning, sales messaging without narrative, and activity without clear strategy. If your brand is investing heavily in marketing but still struggling to win specifications, this episode will help you rethink your approach and build a clearer path forward. Timestamps 00:00 – Welcome to Thrive and Design Nicole introduces the podcast and the mission: helping interior product brands turn insights into strategic action. 01:14 – The Strategy Gap Most Brands Don’t See Why many brands think they need more visibility when the real issue is strategic positioning. 02:25 – How Product Sourcing Has Changed Post-Pandemic The shift from traditional in-person sales toward digital discovery and hybrid engagement. 05:18 – The Rise of Digital-First Product Discovery Designers now research brands online before ever meeting a rep. 07:25 – What Research Shows About Designer Decision-Making Designers rely more on peer recommendations, digital platforms, and educational content. 10:33 – What Millennial and Gen Z Designers Value Most Sustainability, brand alignment, and clear narratives now influence specification decisions. 12:47 – Why Education Beats Product Promotion Brands that provide tools, insights, and learning opportunities build stronger relationships. 15:10 – What Hasn’t Changed (But Should) Trade show spending, undertrained sales reps, and disconnected marketing and sales teams. 18:20 – The Three Biggest Brand Exposures Today Visibility without direction, sales without story, and tactics without strategy. 21:00 – How Brands Can Shift Their Strategy Move from exposure to positioning, from silos to alignment, and from tactics to foresight. 23:20 – Turning Insights Into Action Why brands that win specifications operate from a clear strategic roadmap. Key Quotes “Most product brands think they have a visibility problem. What they actually have is a strategy gap.” “Designers expect brands to educate, not just sell.” “Exposure without a narrative creates awareness, but not loyalty.” “If your growth strategy assumes designers will figure out why you matter, you’re already behind.” “The future of design doesn’t reward the loudest brands. It rewards the clearest ones.”   🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ • LinkedIn: https://www.linkedin.com/company/thriveindesign/ • Instagram: https://www.instagram.com/thriveindesign/ • Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ • Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/ 👋 Connect with Nicole Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben  

In season 9, episode 2 of the Thrive In Design Podcast, host Nicole Lashae Hall welcomes Cheryl Durst, Executive Vice President and CEO of the International Interior Design Association (IIDA), for a powerful conversation about expanding the role of interior design beyond aesthetics and into measurable business and human impact. With more than 30 years in the industry, Cheryl shares her journey from educator and journalist to global design leader — and why she believes design is not passive, but a strategic driver for revenue, equity, belonging, and organizational change. Together, Nicole and Cheryl explore how designers must evolve their language to better communicate ROI, outcomes, and impact to the C-suite and stakeholders across the ecosystem. The conversation dives into the future of the profession — from IIDA’s Certified Design Futurist program and the difference between forecasting and foresight, to how manufacturers can leverage demographic shifts and cultural signals to design proactively. They also unpack insights from IIDA’s Industry Roundtable on generational intelligence and the power of multi-generational collaboration in shaping the built environment. Finally, Cheryl shares the mission behind IIDA’s Design Your World program — an initiative introducing underrepresented high school students to interior design as a viable and impactful career path — and why playing the long game is essential for building a more equitable future for the profession. If you’re a manufacturer, designer, or industry leader looking to align strategy, storytelling, and impact, this episode offers clarity and conviction on where design is headed — and how to lead it forward. Timestamps 00:00 – “Design is a driver”: Reframing the value of design 01:14 – Cheryl Durst’s journey from educator to CEO of IIDA 05:18 – Why design is more than aesthetics — it’s business strategy 09:10 – The language gap between designers and the C-suite 12:25 – Evidence-based design, metrics, and articulating ROI 15:19 – Interior design as art, science, and business 18:41 – Certified Design Futurist: What foresight really means 22:56 – Forecasting vs. foresight — what’s the difference? 24:24 – How manufacturers can apply strategic foresight 29:11 – IIDA Industry Roundtable: Generational intelligence insights 33:08 – Mentorship across generations 34:57 – Design Your World: Expanding access for Black and brown students 39:08 – How to connect with IIDA Key Quotes “It is not passive. It is a driver for your business goals. It is a driver for equity and belonging. It is a driver for revenue.” “Design is about what happens on the receiving end.” “Interior design is an art, a science, and a business.” “You can’t just let the future happen to you.” “Design isn’t about things. Design is about people.” Relevant Links To learn more about Cheryl Durst and her work shaping the future of design and the built environment, connect with her and International Interior Design Association (IIDA): Connect with Cheryl on LinkedIn: https://www.linkedin.com/in/cheryl-durst-hon-fiida-386335a/ Follow IIDA on LinkedIn: https://www.linkedin.com/company/iida/ Follow IIDA on Facebook: https://www.facebook.com/IIDAHQ/ Follow IIDA on Instagram: https://www.instagram.com/iida_hq/  Visit the IIDA website: http://www.iida.org You can also reach Cheryl directly at [email protected]. 🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ • LinkedIn: https://www.linkedin.com/company/thriveindesign/ • Instagram: https://www.instagram.com/thriveindesign/ • Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ • Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/ 👋 Connect with Nicole Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben  

Welcome to the Thrive in Design Podcast, hosted by Nicole Lashae Hall, founder of Thrive in Design. This podcast is for interior product brands ready to move beyond scattered marketing, outdated sales tactics, and visibility for visibility’s sake—and into clarity, alignment, and real momentum. In this opening episode of Season 9, Nicole reintroduces the podcast, shares her personal and professional evolution, and clearly defines who this show is for: interior product manufacturers, marketers, and sales leaders navigating change in a post-pandemic, AI-influenced design industry. She explains why many brands feel “stuck” despite doing all the things—and why the real issue is often positioning, not visibility. Nicole also outlines what makes this season different. Expect deeper conversations around go-to-market strategy, designer–vendor dynamics, brand clarity, and the practical role of AI in sales, product development, and marketing. This season is designed to challenge assumptions, encourage strategic thinking before execution, and help brands become the ones designers actually remember—and specify. If you’re looking to sharpen your brand story, align sales and marketing, and build systems that scale without constant reinvention, this episode sets the foundation for everything to come. ⏱ Timestamps 00:00 – 01:45 | Welcome to the Thrive in Design Podcast + Nicole’s reintroduction 01:46 – 03:30 | What Thrive in Design does and who this podcast is for 03:31 – 05:30 | Why this podcast exists and the impact it’s had so far 05:31 – 07:45 | Why Season 9 is different: clarity, experience, and research 07:46 – 09:45 | Go-to-market strategy, brand storytelling, and what’s changing 09:46 – 11:45 | Designer–vendor dynamics and generational shifts 11:46 – 13:30 | How AI fits into sales, marketing, and product development 13:31 – 15:30 | Visibility vs. positioning: identifying the real problem 15:31 – 17:15 | Why effort does not equal impact 17:16 – 18:55 | Strategy before tactics: websites, messaging, and campaigns 18:56 – 20:45 | What designers actually remember—and why it matters 20:46 – 22:20 | Guests and conversations coming this season 22:21 – End | Spec Ready framework, AI & Design Summit, and what’s next 💬 Key Quotes “Visibility is not the same thing as clarity.” “Effort does not equal impact. Noise does not equal strategy.” “If designers can’t retell your value in one sentence, you’re forgettable.” “Strategy clarifies who you’re for, sharpens what you’re known for, and makes decisions easier for your buyer.” “Clarity—not noise—is what sells now.” 🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ • LinkedIn: https://www.linkedin.com/company/thriveindesign/ • Instagram: https://www.instagram.com/thriveindesign/ • Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ Join the Thrive In Design: AI in Design Summit on May 20, 2026: https://tidsummit.com/ 👋 Connect with Nicole • Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben

Season 9 of Thrive In Design is here — and it’s an invitation to rethink how we build our businesses, our careers, and our lives in the design industry. Hosted by Nicole Lashae Hall, this season continues the conversation around what it truly means to thrive as a designer, creative entrepreneur, or industry leader. In this trailer, Nicole shares what’s ahead for Season 9, including deeper discussions around sustainable growth, aligned leadership, and navigating the evolving realities of creative work without burnout. Whether you’re an interior designer, architect, engineer, or creative professional craving more clarity, intention, and balance, Season 9 of Thrive and Design is designed to meet you where you are — and help you move forward with purpose. New episodes are coming soon. Welcome to Season 9. 🕒 Trailer Timestamps 00:00 – Welcome to Thrive and Design 00:18 – Introducing Season 9 00:45 – What this season will focus on 01:20 – Who this season is for 01:48 – What listeners can expect going forward 02:10 – Closing + season launch reminder 🔗 Connect with Thrive In Design Follow Thrive In Design for insights on design leadership, business strategy, and growth in the A&D industry: Website: https://www.thriveindesign.co/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://www.facebook.com/thriveindesign 🚀 Go Deeper with Thrive In Design Take the SpecReady™ Assessment: https://specready.co/ Join the Thrive In Design Training Waitlist: https://training.thriveindesign.co/ 👋 Connect with Nicole • Nicole’s LinkedIn: https://www.linkedin.com/in/nicoleben

When you have your own business, you have to do everything—from designing and selling to marketing and growth. But the real power lies in building a brand that goes beyond products or services. It’s about creating spaces and experiences that are meaningful, where people feel connected and inspired. Branding for designers isn’t just about visuals; it’s about telling a story that reflects your values, resonates with your audience, and builds trust over time. When done right, branding helps you stand out in a crowded market, sell with purpose, and grow a business that makes a lasting impact. In today’s episode, we’re joined by Ericka Saurit, who shares insights on what interior designers truly need today—from brand strategy and product launches to story-driven marketing that fuels growth. We don’t just talk about branding—we dive deep into the different ways to launch a product collection, how to stand out in a saturated market, and what marketing trends designers need to be paying attention to right now, including podcasting. Ericka Saurit is a brand strategist, educator, and former interior designer with over 25 years of experience shaping culture through design and storytelling. She’s worked with iconic brands like Airbnb, Tag Heuer, and Estée Lauder, and now empowers interior designers, architects, and creatives to grow their businesses through story-driven marketing that connects and converts. 🎧 Tune in now to learn how to refine your message, launch with impact, and future-proof your marketing strategy.   Key Highlights from the Episode: [00:01] Intro and a bit about your guest, Ericka Saurit [05:21] Ericka’s background: From interior designer to branding expert  [08:32] How the interior design industry has evolved over the past 18 months  [13:30] Aligning your business strategy with marketing goals  [16:34] Podcasting, storytelling & tools to help you stand out as a designer [22:30] Revenue streams: What’s working now for design businesses [25:30] Understanding: Licensing, Private Label, White Label, & Ecommerce  [34:18] What to consider when setting your marketing goals [39:40] How to build confidence and boldness through market shifts [46:23] What’s new at Ericka’s company and how she supports clients  [47:59] A quick recap and how to partner with Thrive in Design [55:58] Wrap-up and end of the show Notable Quotes:  “There will always be someone ahead of you who can advise you and give you insights on how to make the best decisions.”  “You have to have a different strategy when the market shifts; the way you show up to market yourself has to change and evolve.” “Having a product line is a great way for a designer to expand their business.”  Let’s Connect: Connect with Ericka Saurit: Websites: https://www.marketingschoolforcreatives.com/                                        https://www.sauritcreative.com/  LinkedIn: https://www.linkedin.com/in/erickasaurit/ Learn more about Thrive In Design:  Website: thriveindesign.co Instagram: @thriveindesign Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ 🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps 📚Enroll in the School of Strategy by Thrive In Design:  https://www.thriveindesign.co/school  

Beauty has always spoken to us—but today, its voice is louder, clearer, and more essential than ever. As the language of design evolves, we are beginning to understand that beauty is not just a visual luxury but a biological necessity. Hardwired into our DNA, aesthetic experiences shape how we feel, think, and heal. From the calming repetition of patterns to the nurturing presence of natural elements, design has the power to transform our spaces into sanctuaries of wellness. In today’s episode, we’re joined by Mike Peterson to explore how neuroaesthetics and biophilia are reshaping design to support human health and well-being. Mike is a true pioneer at the intersection of design, science, and wellness. With nearly a decade as a publisher at LUX magazine, he helped catapult the brand to international recognition, building deep connections across luxury design firms, design centers, and the broader interior design community. Now, as the founder of Science in Design, Mike leads a powerful movement that educates designers on how their work directly impacts human health. He is also a sought-after keynote speaker, sharing his message on some of the industry’s most prestigious stages—from High Point Market and the Dallas Market Center to ADAC, ASID, and IFDA events. His message is simple but profound: Design isn’t just about how a space looks—it’s about how it makes us feel, function, and thrive. 🎧 Tune in now! 🔑 Key Highlights from the Episode: [00:01] Introduction and a bit about our guest, Mike Peterson [02:24] How Don Ruggles inspired Mike’s shift from marketing to design [04:30] Applications of neuroaesthetics and biophilia in interior design [06:41] Metrics for measuring beauty’s impact in built environments [09:08] Understanding beauty and its power in neuroaesthetics [10:44] How neuroaesthetics and biophilia integrate in design [14:58] How Science in Design educates designers to promote beauty and health [18:27] The extended mind: how environment influences human experience [19:46] Success stories from designers applying health-focused design [22:33] What interior product companies need to know about neuroaesthetics [26:46] About the Science in Design Summit and its impact [28:24] Mike’s final thoughts and the future of neuroaesthetics [30:26] Wrap-up and end of the show 💬 Notable Quotes: “Beauty is the foundation of neuroaesthetics; beauty is a fundamental need to our physical being.” “The need for beauty is not an elective or passive interest; it’s a compulsion.” “Architects and designers have a greater ability to improve public health than health professionals.” — Dr. Claudia Miller 📚 Resources Mentioned: Beauty, Neuroscience and Architecture by Donald Ruggles Link » Built Beautiful documentary by Donald Ruggles Link » Cognitive Architecture by Ann Sussman Link » Constructing Health by Tye Farrow Link » Mind in Architecture by Sarah Robinson Link » 🤝 Let’s Connect Connect with Mike Peterson: Website: scienceindesign.com LinkedIn: @mike-peterson Email: [email protected] Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design 🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps

From the buzz of innovation to the quiet power of intentional design, NeoCon 2025 revealed a future where design, human connection, and technology converge. The conversation is no longer just about products—it’s about how environments shape behavior, how data informs design, and how workplaces can foster both safety and creativity. This year’s show spotlighted a growing emphasis on “placefulness”—the emotional and functional resonance of space—and the critical role it plays in organizational culture. As workplaces digitize and hybrid models evolve, the most forward-thinking brands are designing not just for productivity, but for presence, trust, and transformation. In today’s episode, we’re joined by Melissa Marsh to help us unpack the major themes and insights that emerged from this year’s NeoCon 2025 show. We explore key takeaways around workplace design in a post-hybrid world and the deeper shifts happening in change management and organizational culture. Melissa is the founder and executive director of PLASTARC and a visionary in workplace strategy, change management, and the future of work. Melissa has been at the forefront of reshaping how we think about space, connection, and experience.  Ready to Tune in Now! Key Highlights from the Episode: [00:01] Introduction and what's for you in today’s show [02:50] What's coming up this summer at Thrive In Design [06:57] What Melissa found as a vibe at NeoCon in product design      [11:04] Using AI for real-time data processing to change the workplace experience  [16:34] The evolving intersection of design and technology  [20:31] Innovations that stood out to Melissa at NeoCon—and why [26:53] What “placefulness” means and how it showed up at NeoCon [30:27] Urban transformation: Digitization of the city [32:16] Cool vs warm colors: Melissa’s NeoCon favorite bag  [34:38] Wrap-up and end of the show Notable Quotes:  “In order to do our best work, we need to feel safe in a place.”  “Feeling safe with using AI comes down to transparency and giving people control over the tools they use.” “Be careful of assuming that the digital solution is the sustainable solution.   Let’s Connect: Connect with Melissa Marsh: Website: https://plastarc.com/ LinkedIn: https://www.linkedin.com/in/melissaemarsh/ Learn more about Thrive In Design:  Website: thriveindesign.co Instagram: @thriveindesign Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps 📚Enroll in the School of Strategy by Thrive In Design:  https://www.thriveindesign.co/school  

NeoCon 2025 is paved with more than just innovative products—it’s built on meaningful relationships, bold storytelling, and brands that lead with purpose. In today’s design landscape, simply showing up isn’t enough. Reps must deliver real value, spark genuine conversations, and create experiences that resonate long after the event ends. Authenticity, honesty, and human connection are the new currency. When done right, events become more than industry obligations—they become powerful platforms for impact, inspiration, and long-term growth. In today’s episode, we sit down with Tarra Avila for an inspiring conversation about NeoCon 2025, the future of design networking, and how brands can create meaningful connections. Tarra is the visionary CEO and founder of Network NextGen—a vibrant community connecting emerging designers and architects in their 20s and 30s with leading design brands and manufacturers. Through curated live and virtual experiences, Network NextGen fosters authentic conversations around work-life balance, inspiration, and the future of design, with events in more than 18 markets across the country. They are creating spaces where designers walk away feeling inspired, informed, and more connected than ever. Let’s dive in! Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Tarra Avila [02:36] Trends: How Millennials and Gen Z are redefining careers in design [06:43] Rethinking events in a shifting social networking culture [07:39] Inside Network NextGen programs and their impact [13:14] Marketing strategies: What works—and what doesn’t—with younger designers [19:41] What to expect from Network NextGen at NeoCon 2025 [23:46] Tips on packaging your brand for visibility and awareness [27:24] Breaking Barriers: Tarra’s advice for reigniting creative energy [28:41] Wrap-up and end of the show Notable Quotes: "Brands that do well have more unfiltered, raw footage that gets millions of views—it’s not about the polished image anymore." "The more knowledge a brand can pour into a designer, the more they will remember." "There is so much breadth in our industry. Your degree is valuable—there is so much you can do with it. You just have to push some doors open." "If you ever feel stuck, start talking to people to reinspire you—you don’t need to go to Pinterest or look at images." Connect with Tarra Avila and Network NextGen: Website: https://nextgenke.com/ LinkedIn: Tarra Kieckhaefer Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ 🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps 📚Enroll in the School of Strategy by Thrive In Design:  https://www.thriveindesign.co/school  

As the most anticipated design event continues to evolve, one thing remains timeless: the power of well-crafted experiences—those that begin long before the showroom doors open and continue long after the last badge is scanned. From smarter collaboration and strategic storytelling to thoughtful product launches and unforgettable touchpoints, brands now have the opportunity to engage the A&D community in deeper, more impactful ways. NeoCon 2025 isn’t just about being seen—it’s about being remembered. In today’s episode, we’re joined by Libby Gillen and Chris Stulpin for a deep dive into NeoCon 2025—what’s evolving, what still works, and how brands can create meaningful impact before, during, and after the show. Libby Gillen is the Vice President of A&D Engagement at Momentum Textiles & Wallcovering and a proud Syracuse University alumna. Her career journey spans from studying interior design to leading strategy, connecting with specifiers, and driving engagement across the A&D industry in the U.S. Chris Stulpin is the owner of Darrow Martial Creative and also serves on the boards of Momentum Textiles and Hero Flooring. With deep industry insight, he brings a unique perspective on design, branding, and creative leadership. Let’s dive in! Key Highlights from the Episode: [00:01] Intro and a bit about our guests, Libby Gillen and Chris Stulpin [01:57] How NeoCon has evolved in format and attendee experience [05:32] Standout moments at NeoCon and what brands are still doing right [12:43] How to make the most of NeoCon’s short window as a team [14:35] Post-NeoCon: How to bring a similar experience to the field [15:52] Key considerations when welcoming people to your showroom [17:47] Tips for creating meaningful touchpoints during the show [19:14] The upper level: Strategies to draw traffic and increase engagement [23:11] The planning behind launching a successful product at NeoCon [25:58] What to expect from Momentum Textiles at NeoCon 2025 [27:44] Tools and ideas to innovate the client experience [30:15] Libby and Chris’ advice for first-time NeoCon attendees [33:58] Wrap-up and end of the show Notable Quotes: "Start by looking outward, not inward. It’s not about your brand or product introductions—focus on the user experience and the designer experience."  ~Chris "Be client-centric. You’ll turn your customers off if you bombard them with your story right away." ~Chris "If you have a temporary space in the Merchandise Mart, reach out to those with permanent spaces and offer your product." ~ Chris "People come to your showroom to see what’s possible—you have to make it memorable." ~Chris Connect with Libby Gillen and Chris Stulpin: Libby Gillen on LinkedIn Chris Stulpin on LinkedIn Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design 🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps 📚Enroll in the School of Strategy by Thrive In Design:  https://www.thriveindesign.co/school  

Ever wondered why some podcasts thrive while others vanish into digital silence? In 2025, podcasting has evolved far beyond a casual hobby—it’s now a dynamic engine for personal branding, thought leadership, and evergreen content creation. Starting and growing a successful podcast means more than just plugging in a mic; it requires intentional strategy, authentic storytelling, and smart marketing. From defining your niche to designing eye-catching branding and leveraging cross-promotion, today’s most successful podcasters are those who treat their show like a business—with a voice, a mission, and a roadmap for growth. In this solo episode, your host, Nicole Lashae (Ben) Hall, breaks down exactly how to start and market your podcast with intention and impact. She also shares three foundational pillars of podcast success to help you strategically design episodes that resonate with your audience and reflect your brand—all while creating evergreen content that continues to deliver value for months (or even years) to come. Ready to build something that lasts? This is your blueprint. Tune in now! Key Highlights from the Episode: [00:01] Introduction to the show [00:27] Why podcasting still works in 2025 [01:04] The three pillars of podcast success [02:48] Planning your episodes around your brand goals [03:47] The power of branding + your podcast artwork [04:01] Nicole’s artwork: Building confidence through creative branding [05:31] Smart & sustainable podcast marketing strategies [13:35] Creating a podcast roadmap: From idea to launch [15:33] Wrap-up and end of the show Notable Quotes: “Always have a strategic call to action for what people are going to do next with your brand.” “Start where you’re familiar and leverage your existing network.” “Make sure your branding is recognizable, shares your brand identity, is consistent across all platforms, and aligns with your broader marketing strategy.” “Leverage your network, collaborate, and cross-promote.” “Collaborating with guests allows you to get in front of audiences that are already established.”   Let’s Connect: Learn more about Thrive in Design: 🌐 Website: https://www.thriveindesign.co/ 📸 Instagram: https://www.instagram.com/thriveindesign/ 📘 Facebook: https://web.facebook.com/thriveindesign/ 💼 LinkedIn: https://www.linkedin.com/company/thriveindesign/ 🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps 📚Enroll in the School of Strategy by Thrive In Design:  https://www.thriveindesign.co/school  

Marketing Through the Headlines: Stay Lean, Visible & Agile with Nicole Lashae (Ben) Hall  When the headlines change overnight, so must your strategy. In a world where tariffs can reshape budgets and uncertainty dominates decision-making, the brands that rise aren’t the ones with the biggest budgets—but the ones that know how to pivot fast, stay visible, and lead with purpose. This isn’t just about reacting; it’s about anticipating shifts, streamlining your customer journey, and showing up with clarity when others are stuck. Flexibility, design thinking, and customer journey aren’t a luxury anymore—they are your competitive edge.   In this solo episode, your host, Nicole Lashae Ben, shares how brands can remain visible, flexible, and effective even when budgets are tight and uncertainty looms large. From navigating the earliest stages of the customer journey to equipping your reps with clarity and confidence, discover how to lead with strategy, respond with agility, and keep your brand in front of your audience—no matter what the headlines say. Ready to Tune in Now! Key Highlights from the Episode: [00:01] Introduction to the show [02:18] Tariffs and how they are affecting sales and the bottom line  [06:18] How tariffs disrupt the beginning of the customer journey    [07:45] The awareness stage and how you’re appearing in the market [10:42] Recent stats: How tariffs are hitting the economy and marketing budget  [13:33] Flexibility and transparency: Pivoting fast in uncertain times  [18:50] How to get in front of your audience—on a lean budget [27:09] Wrap-up and end of the show Notable Quotes:  “Every part of the customer journey is intentional, and marketing is your overall strategy.”  “Flexibility is crucial, and your team needs to be aware of what is happening in the headlines at all times and how it affects your buyers.” “When facing uncertainty, you need to understand your situation, be able to equip quickly, and pivot fast.” “No matter what is happening in the world, if design thinking and the customer journey are not at the center, you will fall behind.”  Equip your reps, they are the face of your brand and brand ambassadors that are out there pounding the pavements and going in front of designers.    Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   🎓 Register for the next Thrive in Design live training: https://training.thriveindesign.co/ 📘 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps

Season 7 Recap: Winning Strategies for Interior Products with Nicole Lashae (Ben) Hall  Designing and selling interior products isn’t just about aesthetics—it’s a strategic game where creativity meets precision and innovation fuels connection. In today’s competitive landscape, the brands that thrive are those that know how to combine compelling visuals with functionality, personalize their approach through technology, and tell stories that truly resonate with both designers and clients. From navigating customization challenges to leveraging digital tools, the most successful brands are redefining how interior spaces are brought to life—and how products leave lasting impressions. In this exciting recap of Season 7 of Thrive In Design, we dive into how top brands in the interior design industry are redefining success through creativity, customization, and cutting-edge technology. With incredible guests throughout the season, we explore the hidden tactics behind impactful product design, seamless collaboration between designers and manufacturers, and the digital innovations transforming how spaces are imagined. Tune in and get inspired! 🎯 Key Highlights from the Episode: [00:01] Introduction to the show and this season’s 7 amazing guests [08:27] Balancing creativity and functionality in product development [12:06] Challenges and opportunities in product customization [13:19] Decorator Industries’ design installation process [15:06] The role of visuals in brand identity and client engagement [20:51] How designers, manufacturers, and digital experts collaborate [23:57] How technology is transforming personalization in interior design [31:34] Common pitfalls to avoid when building brand presence and positioning [37:08] Key takeaways from the guests and their experiences working with Nicole [43:37] Wrap-up and end of the show 💬 Notable Quotes: “You’re shooting for the brand, and you have to understand where the brand has been, where they’re going, and what they’re looking for.” “The story has to capture an emotion, and that emotion should connect with who we want to attract. Inconsistency can be devastating.” “Your digital presence is your storefront. If you don’t maintain consistency, your online footprint won’t reflect expertise.” “Communicating with customers on an individual basis is critical to providing them with a truly functional product.” 🤝 Connect with the Guests: Tori Sikkema – Bespoke interior, architectural, and celebrity photographer Website: torisikkemaphotos.com Dan Hannula – Decorator Industries Website: decoratorindustries.com Kristen Dettoni – Design Pool Website: designpoolpatterns.com Rochelle Porter – Rochelle Porter Design (RPD) Website: rochelleporter.com Ken Lewis – Johnny Davis Digital Solutions Website: johnnydavisphotography.com 🌱 Learn More About Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design 📅 Join the Community: Register for the next Thrive In Design Live Training: training.thriveindesign.co Grab your copy of The Ultimate Guide to A&D Sales: thriveindesign.co/brand-reps  Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Becoming a successful interior designer is about thinking outside the box and staying true to your authentic self. Creativity thrives when you embrace your unique perspective and align it with what truly resonates with you. Success lies in blending authenticity with innovative design principles—crafting sensory-driven spaces that tell meaningful stories, staying ahead of the latest trends in luxury, and addressing client pain points with thoughtful, impactful designs. In today’s episode, we sit down with Yvette Craddock to explore her incredible journey into design and her approach to creating sensory-driven spaces that tell meaningful stories. Yvette Craddock, founder of Yvette Craddock Designs, is a celebrated designer renowned for her distinctive interiors and brand experiences. She specializes in luxury residential, boutique hospitality, multifamily, and vacation properties. With a unique fusion of creativity, cultural references, and innovation, Yvette transforms undefined spaces into harmonious, authentic masterpieces. Let’s dive in! Key Highlights from the Episode: [00:01] Episode intro and a bit about our today’s guest, Yvette Craddock [02:10] Yvette’s inspiration to start her own design firm [04:50] How crafting immersive and sensory design experiences is her hallmark of success [06:10] Her favorite types of projects to work with and what she looks forward to in 2025 [08:00] Yvette’s process from identifying the problem to getting the final result [14:42] How she ensures the project tells a unique and authentic story of the client [20:24] Understanding trends & how they fit in her specifications process during the design [26:06] Things that stand out to Yvette when sourcing design products from brands [29:09] Some of the best projects Yvette has worked on previously [30:55] Her advice to anyone looking to make their mark in design [32:16] Where and how to get a mentor for your design career [38:08] New and exciting things coming up in 2025 from Yvette [38:55] Best ways to connect with Yvette, episode wrap-up, and calls to action Notable Quotes:  Design takes a bit of analyzing and creativity.  When designing for a client, listen to their needs and desires, and just as importantly, listen to what they are not telling you verbally but what their body language is telling you.  Successful designers understand they are in their clients' service, turning dreams into reality rather than chasing personal goals. Attention to detail, collaboration, and staying grounded in the client's goals set exceptional designers apart. The secret to impactful design is to listen, analyze, create, and deliver with precision, purpose, and passion Connect with Yvette Craddock Website: https://www.yvettecraddock.com/ Instagram:  https://www.instagram.com/yvettecraddockdesigns/ Facebook: https://www.facebook.com/yvettecraddockdesigns LinkedIn: https://www.linkedin.com/in/yvettecraddock/ Pinterest: https://www.pinterest.com/yvettecraddockdesigns/ Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Trade shows have been a game-changer for brands looking to gain visibility, build strategic partnerships, and drive sales—but standing out in a sea of exhibitors requires more than just showing up. To make a lasting impact, you have to be strategic in how you network, market, and follow up. Planning your approach before the event, focusing on creating memorable interactions during it, and maximizing post-show follow-ups are essential steps in your strategy. By approaching trade shows with intention and a clear plan, you can transform a single event into a powerful catalyst for long-term business growth. Whether you have a booth or not, success lies in your ability to differentiate your brand, create meaningful connections, and convert those connections into lasting relationships. In this solo episode, your host, Nicole Lashae Ben, shares powerful strategies to help you amplify your brand presence and make the most of trade shows—whether you have a booth or not. Listen and get valuable insights on how to make your next trade show experience more impactful by leveraging strategic networking, creative marketing tactics, and effective follow-up techniques.   Tune in now!   Key Highlights from the Episode: [00:01] Intro & what in for you in today’s show [03:52] A very special announcement: Speaking at NeoCon 2025  [06:53] Three key reasons to attend a trade show [08:53] Three ways to thrive in a trade show without a booth [09:14] 1# Leveraging strategic networking before and during the trade shows   [18:21] 2# Creating Buzz with gorilla marketing and thought leadership  [24:36] 3# Maximizing followup in post-show engagement  [30:06] Additional strategies that Nicole does for her clients  [31:00] Quick recap: Three ways to thrive at a trade show [31:50] Wrap-up and end of the show Notable Quotes:  Don’t spend $10-20 on exhibiting at a trade show without knowing if you will have a return on investment.   Trade shows allow visibility, strategic networking, and creative engagement. Being more strategic is thinking about how you will network before and after the event. Organize your leads immediately after the event, don’t wait weeks to follow up; strike while the event is still hot. The key to follow-up is not only about remaining connected but also being the brand that offers value. Resources Mentioned  How To Use Gorilla Marketing S6E5: https://podcasts.apple.com/us/podcast/s6-e5-how-to-use-guerilla-marketing-to-maximize-your/id1596367503?i=1000665443416 Let’s Connect: Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Your creativity is the spark that transforms ideas into inspiring spaces, breathtaking visuals, and unforgettable experiences. But what happens when that spark meets the hurdles of procurement—delayed timelines, endless paperwork, and brand inconsistencies? Bridging the gap between design and procurement isn’t just about fixing processes; it’s about amplifying your brilliance. By aligning your artistic vision with efficient, technology-driven workflows, you can focus on what you do best: designing. In this episode with Huibin Yu, we discuss how design and procurement teams can collaborate more effectively, the importance of simplifying the specification process, and ensuring brand compliance in large-scale projects. Huibin also shares practical strategies and insights that design firms should focus on right now to deliver more value to their clients. Huibin Yu is the founder and CEO of Fohlio Inc. Fohlio is revolutionizing the way organizations manage product data, procurement, brand standards, and inventory. Since its founding in 2016, Fohlio has become an invaluable asset for multi-location organizations like restaurants, hotels, schools, and banks, helping them maintain brand consistency and efficiency across the board. Prior to Fohlio, Huibin launched Home Inspirer, an e-commerce platform for home furnishing, and has had an impressive career in finance, holding leadership positions at prestigious institutions like J.P Morgan, Calient, and Goldman Sachs during critical periods.     Tune in for an insightful conversation with a true leader in both the finance and design world. Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Huibin Yu [02:44] About Fohlio and what inspired Huibin into the space [05:09] How Fohlio bridges the gap between design and procurement [08:06] 3 pain points Fohlio is solving and how they are creating solutions [11:43] The web clipper tool and how it simplifies the specification process [14:19] Web clipping vs. copy-paste: Which is more efficient? [17:22] How to maintain brand compliance in complex projects [20:03] Common mistakes to avoid in procurement and specification      [22:25] How to keep your information updated and integrated with Fohlio [24:02] Trends and Fohlio’s role in shaping the future of design and procurement [26:27] How to start leveraging technology to improve your processes [29:18] How to reach out and connect with Huibin  Notable Quotes: "Make the budget as granular as possible for the design team so that they know how much they can spend.” “Think longterm about your business.” “Financial visibility is important in every business. You have to know where the money is coming from and going so that you can manage all aspects. Connect with Huibin Yu: Website: https://www.fohlio.com/ LinkedIn: https://www.linkedin.com/company/fohlio/ Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Customization is transforming the interior design industry, making it easier than ever to bring unique visions to life. With the rise of digital galleries and on-demand printing, clients can now browse designs online, select what resonates with them, and have it tailored to their needs without the usual concerns of high costs or long wait times. This approach is shifting interior design away from generic templates, offering a seamless way to create personalized spaces that reflect individual tastes, especially in areas like hospitality, where customization is key. In today’s episode with Kristen, we will dive into the fascinating world of printing on demand and how this game-changing technology is transforming the interior landscape. Kristen is a prolific designer and artist with 30 years of experience creating innovative patterns and prints for commercial, residential, and automotive interiors. Kristen is an award-winning designer and the founder of Design Pool, the first online image library dedicated to commercial and residential interiors. Her revolutionary approach has earned recognition from top industry authorities, and her cryptology collection received accolades like the Hip Award from Interior Design magazine and Metropolis in 2021. Kristen continues to push the boundaries of design. Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Kristen Dettoni [02:01] Kristen's journey and what inspired her career in interior design [04:39] Why she founded Design Pool and its influence on interior design [06:44] Why customization is the next trend in the interior design industry [07:53] How to combat the negative connotation of “customization.” [09:53] About her unique cryptology collection that received prestigious accolades [14:12] A walkthrough on how to get your preferred print-on-demand design [19:04] Kristen’s greatest challenge in running the business [19:54] How Kristen overcomes challenges and stays ahead of trends [21:46] Kristen's advice to designers interested in printing on-demand designs [25:57] How to connect with Kristen and explore her work   Notable Quotes: "In order to break a code, you don’t need to be a mathematician or a linguist. You just need to look for a pattern." "As an interior designer, one of the best ways to be ahead of trends is to go out and be observant of your environment." "Anything new is always challenging to you before you get used to the technology of how to use it." Resources Mentioned The Woman Who Smashed Codes by Jason Fagone Connect with Kristen Dettoni: Website: designpoolpatterns Instagram: @kristen.Dettoni Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Imagine stepping into a room filled with interior designers and buyers, only to be met with blank stares because they don’t quite understand what you’re offering. Even the most innovative interior product can struggle if its value isn’t communicated effectively. Selling interior products isn’t just about listing materials and specifications—it’s about crafting a compelling story that resonates with your ideal audience. In this solo episode, your host, Nicole Lashae Ben, shares three powerful strategies to help you clearly communicate the value of your interior product line. You’ll learn how to refine your messaging, choose the right sales approach, and leverage strategic launches to turn interest into action. Whether you're struggling to articulate your unique value, position your product effectively in the market, or convert leads into sales, these techniques will equip you with the tools to boost engagement and drive growth. Tune in now to transform the way you present your interior product and elevate your sales strategy!   Key Highlights from the Episode: [00:01] Intro & exciting updates happening at Thrive In Design [04:45] Three ways to work with Nicole and her team in 2025   [09:29] Case study: Two companies that inspired this episode [13:03] Three strategies for explaining your product offering  [14:13] Strategy 1: Honing & auditing your product [19:02] Strategy 2: Choosing between manufacturing & licensing agreements  [23:39] Strategy 3: Launching your product & building your sales force [27:53] Practical example of how to execute a strategic A+ product launch [29:04] A quick recap on how to amplify your sales  [31:19] Wrap-up and end of the show Notable Quotes:  The main driving force—and likely will be for at least the next decade—is your sales team. Our industry heavily relies on relationship building, with salespeople serving as the face of the brands they represent. Your sales force is out there paving the way for your brand—it's up to you to ensure they are equipped for success.   Let’s Connect: Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Design has the power to influence the way we live and interact with the world. When guided by principles of equity and inclusion, it has the potential to make a profound difference in people’s lives. As a designer, you create for everyone, and your work should reflect the rich diversity of the people who will use it. By embracing and respecting different perspectives, design can create spaces that are welcoming, accessible, and fair for all. From buildings to products to interiors, thoughtful design can ensure everyone feels valued and included. In this episode, we delve into how design can serve as a powerful tool to foster equality, diversity, and belonging. Our guest, Jessica Bantom, is a trailblazer in the fields of diversity, equity, inclusion, and belonging (DEIB). As an accomplished interior design consultant, speaker, and the author of Design for Identity: How to Design Authentically for a Diverse World, Jessica equips designers with the skills and insights needed to create spaces that honor and reflect the identities of all people. In her role as Global Leader for Equity, Diversity, and Belonging at DLR Group, Jessica is driving transformative change in the design industry. She’s on a mission to enhance cultural competence among designers and to foster meaningful outcomes for historically excluded communities. Join us as we explore actionable strategies to make design more inclusive and impactful. Let’s get started! Key Highlights from the Episode: [00:01] Episode intro and who today’s guest is: Jessica Bantom [02:25] Jessica’s journey in design and what inspired her to focus on DEIB [05:26] What does her work entail as a DEI consultant? [07:50] Why interior product brands should focus on DEIB initiatives in their operations [12:51] What key actions or processes must organizations take to integrate DEIB? [17:55] About Jessica’s book and the outcomes that people can move towards [22:37] Tips on becoming a better expert with more awareness of the design process [29:15] Where to start in integrating DEIB into your workplace culture or how you design [33:45] Best ways to connect, episode wrap-up, and calls to action Notable Quotes:  As a designer, you are designing for everyone—every built environment, every type of person occupying that space or using a product—and your design should reflect that diversity. Designers don't need to know everything about a particular group to create great designs. What matters is being open to learning and listening.   You may be the expert in design, but your customers are the true experts on their own experiences and needs. You are never going to make progress on something you never talk about. Connect with Jessica Bantom Website: https://www.jessicabantom.com/ Instagram: https://www.instagram.com/jessicabantom/ Jessica’s Book: https://www.amazon.com/Design-Identity-Authentically-Diverse-World/dp/B0BXMJP98C Learn more about Thrive In Design:  Website: https://www.jdavisdigital.com/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Design is more than aesthetics; it’s about forging a deep connection between a product and its owner. Bespoke design transforms ordinary objects into rare and beautiful expressions that tell personal stories. From sourcing unique materials to the intricate transformation process, bespoke design captures the essence of an owner’s personality and aspirations. It transcends mere customization, becoming an art form that produces timeless creations with both beauty and emotional depth. In today’s episode, we delve into the innovative design process of Lorna Gross. We explore her approach to sourcing rare and distinctive elements and her vision for fostering impactful designer-manufacturer partnerships. Lorna Gross is a renowned interior designer, speaker, and lifestyle authority whose expertise has captivated audiences and transformed homes across the globe. From North America to London, her designs are celebrated for their sophistication, personalization, and artistic flair. Recognized by Architectural Digest as one of the top designers to know in Washington, DC, Lorna’s accolades include the prestigious Designer of Distinction Award from the American Society of Interior Designers. Her work has been prominently featured in publications such as Veranda, House Beautiful, and The Washington Post. With a unique blend of analytical and creative thinking, Lorna brings a holistic approach to creating memorable bespoke spaces that resonate on both aesthetic and emotional levels. Let’s dive in! Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Lorna Gross [02:38] Aspirations that led Lorna into interior design [07:18] Lorna’s design philosophy and how it has evolved over the years [10:06] Lorna’s secret to sourcing rare elements [13:10] Three key resources manufacturers can offer to support designers [17:01] What inspires Lorna’s creative process on projects [20:40] Strategies that distinguish Lorna’s design firm from others [26:48] How Lorna identifies and tracks design trends [31:09] Lorna’s most memorable project and its significance [33:47] Lorna’s advice for emerging designers                                                                                                                            [36:45] How to connect with Lorna and explore her work Notable Quotes: "Don’t be afraid to make a change, even if it’s a huge jump." "Referrals are important because you’re going to get a project similar to the one you just did." "You have to do all your projects at a high level to get the referrals." “Sometimes you have to take the step and move forward despite fear.” “Do it scared; feel the fear, do it anyway, and take the leap.” Resources Mentioned Entertaining By Design by Lorna Gross: https://www.amazon.com/Entertaining-Design-Creating-Meaningful-Gatherings/dp/1685555780 Feel The Fear and Do It Anyway by Susan Jeffers: https://www.amazon.com/Feel-Fear-Do-Anyway/dp/0345487427.   Connect with Lorna Gross: Website: https://www.lornagross.com/ Instagram: https://www.instagram.com/lornagrossdesigns/ Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Creativity goes beyond self-expression—it’s a way to thoughtfully and intentionally shape the world. Designing with purpose means harmonizing artistry with values that prioritize sustainability, ethical practices, and conscious living. It’s about creating beauty that enriches lives while respecting the planet, minimizing waste, and enhancing mindful consumption. This approach bridges aesthetics with responsibility, proving that design can inspire, empower, and contribute to a better future without sacrificing style or functionality. In this episode, Rochelle Porter shares her inspiring journey, creative process, and how she seamlessly blends artistry with conscious living. Rochelle is the visionary designer behind Rochelle Porter Design (RPD), renowned for her vibrant patterns that bring a modern twist to timeless global and Caribbean influences. Her work spans wallpaper, textiles, and interiors across hospitality, commercial, and residential spaces. Rooted in the ethos of "designing for abundant living," Rochelle's brand focuses on low-waste production methods and ethical manufacturing practices. Her designs have been spotlighted in Elle Decor, Hospitality Design, House Beautiful, and HGTV Magazine, and her home accessories are carried by retailers like West Elm, Nordstrom, and Target. Let’s dive into Rochelle’s journey and learn how she’s reshaping the design industry with her purposeful approach! Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Rochelle Porter [02:07] Rochelle's journey and what inspired her career in interior design [08:53] About Rochelle Porter Design and its role in interior design [10:01] Rochelle’s activewear collection, “Fit by Row” [11:31] The retail side: How Rochelle got her designs into West Elm [14:39] Rochelle’s approach to product development and new collections [15:51] Integrating sustainability into design and product development [19:01] What Rochelle is currently working on and her future goals [20:55] Overcoming challenges: Rochelle’s biggest hurdle and how she triumphed [22:01] Rochelle's advice for aspiring designers: “Go for it.” [23:33] How to connect with Rochelle and explore her work Notable Quotes: "Go for it and get those partnerships with larger brands sooner." "Partnering with brands with more capacity is a game-changer." "We’re learning as we go; each day is a learning process." Connect with Rochelle Porter: Website: rochelleporter.com Instagram: @roporterdesign Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

In today’s fast-paced, post-pandemic world, the old business playbook simply doesn’t cut it anymore. Face-to-face meetings are rare, inboxes are overflowing, and traditional sales tactics like cold calls, showroom visits, and product catalogs are losing their impact. So, how can you stand out and stay top-of-mind with your audience? In this solo episode, your host, Nicole Lashae Ben, dives into the essential strategies you need to thrive in a digital-first, time-limited world. Nicole shares actionable insights on how to innovate your approach, build trust within key online communities, and create value-driven experiences that resonate with your audience. Whether you're in interior design, manufacturing, or any other industry navigating today's challenges, this episode is packed with practical advice to help you pivot and stay ahead. Don't miss out—learn how to adapt, connect, and position yourself as an industry leader in an ever-changing landscape. Tune in now!   Key Highlights from the Episode: [00:01] Episode intro and what in for you in today’s show [03:31] Five ways to stay relevant and innovative in the ‘post-pandemic society’  [05:53] Partnership with non-competing brands that complement your company    [07:56] Creating engaging digital experience on social media  [10:54] Develop a simple subscription program [13:49] Leveraging social media to build a personal brand   [17:15] Developing an insider newsletter through email campaigns  [20:53] A quick recap on how to stay relevant in this limited-time era [16:22] Wrap-up and end of the show Notable Quotes:  No matter the type of engagement you’re doing, offer value to your customer in a way that helps them in their project. Don't create sample boxes and randomly send them to people every time you come up with a product line. They hate that. Social selling is on the rise; leverage social media to build a personal brand. Outside of sharing value-driven information about the company you rep, it's very important to build your personal brand. We're in a human-centered industry in the interior design world, so why not humanize the content you are creating online? Let’s Connect: >> Download the PDF of 5 AI Tools for A&D Reps: Website: ai.thriveindesign.co Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Have you ever struggled to capture the true essence of your interior design products with words alone, feeling the need for something more? Visuals might be the solution you’re searching for. They are more than just decorative elements—they embody your brand’s story. While words convey messages, impactful visuals evoke emotions, spark imagination, and express what words often cannot. Whether it’s showcasing the elegance of a handcrafted piece or highlighting the practicality of a modern design, the right imagery creates lasting impressions and elevates your brand’s identity. For over 26 years, Johnny Davis of Johnny Davis Digital Solutions has been at the forefront of photography, color management, and retouching, transforming creative visions into reality. Renowned for their seamless concept-to-completion approach, Johnny and his team offer exceptional services in photography, videography, cinematography, and graphic imaging. Since 2010, they have proudly partnered with leading furniture brands, serving the North Carolina furniture industry with excellence. In this episode, we’ll explore how Johnny Davis and Ken Lewis merge artistry and technology to craft visually stunning results that elevate brand presence. We’ll also delve into their inspiring journey in the furniture industry and uncover valuable insights on how businesses can leverage creative digital solutions to stand out in today’s competitive market. Let’s dive in! Key Highlights from the Episode: [00:01] Episode intro with Ken Lewis & Johnny Davis of Johnny Davis Digital Solutions [01:54] The story behind Johnny Davis Digital Solution & what inspired its creation  [04:01] How the team blends photography, videography,& graphic imaging skills with clients [09:20] Their ‘concept of completion’ business model and the entire process [17:58] Significant changes in the furniture & interior product industries over the decades [21:08] What CGI and AI is and the pros and cons of using them [23:40] Recommendations to improve your brand visuals [34:49] New and exciting things coming up in 2025 from Johnny Davis Digital Solutions [37:55] Best ways to connect, episode wrap-up, and calls to action Notable Quotes:  Video is the next evolution of commercial photography. Everything can't be told in a story, especially of a furniture piece, in just a photograph. Sometimes, it needs more long-form or even short-form video content.  By building lasting relationships with brands and designers, financial gain becomes a natural byproduct of the connection. Creating something entirely new is far more exciting from a creative standpoint than repeating what has been done for decades. Connect with Ken Lewis & Johnny Davis Company Website: https://www.johnnydavisphotography.com/ Ken Lewis LinkedIn: https://www.linkedin.com/in/ken-lewis-29901011a Johnny Davis LinkedIn: https://www.linkedin.com/in/johnny-davis-b2898129 Learn more about Thrive In Design:  Website: https://www.jdavisdigital.com/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.   Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Imagine the first time a potential client encounters your work—not through a conversation or a handshake, but through a single image. That image holds the power to captivate, inspire, and tell a story that words alone often cannot. For designers, visual storytelling isn’t just a tool; it’s the bridge between their creative vision and how the world perceives it. By crafting a compelling visual narrative that reflects the essence of a space, a brand, or a project, you create an emotional connection, build trust, and establish a unique identity. Every design has a story waiting to be told, and through the lens of photography, those stories come alive, resonating deeply and leaving a lasting impact. In today’s episode, Tori Sikkema shares her inspiring journey as a visual storyteller, her passion for connecting with creatives, and her unique approach to bespoke photography. We dive into how she helps designers and entrepreneurs build stronger brand identities through compelling imagery, providing you with actionable tools and inspiration to transform your brand through visual storytelling. Tori is a bespoke interior, architectural, and celebrity photographer whose work radiates the timeless elegance of Hollywood glamour. She doesn’t just take photos—she creates stunning visual narratives that elevate design projects and bring brands to life with a unique blend of artistry and storytelling. Featured in Architectural Digest, Lux, Aspire, House Beautiful, and Good Housekeeping, Tori’s award-winning photography has made waves in the design industry. She is also the dynamic host of The Brand Lift Podcast, where she shares branding, marketing, and business insights for creatives.   Key Highlights from the Episode:  [00:01] Intro and a bit about our guest, Tori Sikkema  [02:32] Tori’s journey into Bespoke Interior and Architectural photography [06:02] Travel and Hollywood: How storytelling inspires Tori’s work [08:18] Workflow: Creating a process that is consistent and repeatable [10:22] Tips on how to tell the story of a design through photography [12:49] How visual narratives build trust and connection with potential clients [14:56] Tori’s most favorite project’s storytelling, branding, and vision alignment [20:07] How to use storyboard and shortlist to aid visual storytelling [22:59] What it takes to tell a story, attract a client, and get a sale [24:27] Tori’s branding and marketing tips for launches  [29:11] The parallels between photography and podcasting [31:03] What’s next for Tori and how she hopes to continue inspiring creatives [32:32] How to reach out, connect, or learn more about Tori  Notable Quotes:  "Without understanding who you are, what you do, and who you’re trying to reach, you can’t tell the story."  "Your visual marketing aspect is your first handshake with your client who has not even met you."  "Before you even have a conversation with a prospective client, you’re putting your best face of your design project through visual imagery, so it’s critical to capture it through professional photography, it’s your calling card." ● “Find that design project that you can use as your laboratory and go wild”  Connect with Tori Sikkema:  Website: https://torisikkemaphotos.com/ Instagram: https://www.instagram.com/torisikkemaphotography/ Learn more about Thrive In Design:  Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here:  https://training.thriveindesign.co/  Get your copy of "The Ultimate Guide to A&D Sales" here:  https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Great interiors don’t just happen—they are thoughtfully crafted through the artful blend of creativity and intention. At the heart of this process lies design thinking, a human-centered approach that transforms spaces into experiences by deeply understanding the needs, aspirations, and emotions of the people who will inhabit them. When paired with strategic planning, this approach ensures that every design decision is purposeful, harmonizing aesthetics with functionality. Through collaboration, innovation, and a focus on lasting impact, these elements come together to create interiors that captivate, inspire, and elevate everyday living. In today’s episode, we sit down with Dan Hannula to discuss the role of strategy and design thinking in creating impactful interior solutions. Dan shares his remarkable career journey, the collaborative approach he and his team take to bring their clients’ visions to life, and the story behind Decorator Industries—a company that has set the gold standard for custom-crafted furnishings in hospitality, healthcare, and beyond. With a rich legacy dating back to 1953, Decorator Industries combines decades of history with forward-thinking innovation to deliver high-quality, custom-made bedding and window treatments. Let’s dive in! Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Dan Hannula [02:38] How Dan’s career journey began and has evolved over the years [05:41] What Decorator Industries is known for and Dan’s vision for the company          [07:36] Decorator Industries’ design process for bedding and window treatment [08:54] The installation and measuring process after fabrication [09:43] What sets Decorator Industries apart from its competitors [12:05] Trends: How product selection and customer demands have evolved [15:12] Dan’s market and brand positioning before collaborating with Nicole [19:46] Decorators Industries' growth and innovation strategies [21:06] Dan’s advice to aspiring leaders in the industry                                                                                                                            [22:00] Wrap up and end of the show Notable Quotes: "Address the problem, get it done, get results, figure out solutions, and then deal with the cost afterward." "Things could change on site, but how you react to problems is what makes or breaks you, and differentiates you from everybody else." "We’re not going to be perfect, we will make mistakes along the way, so don’t be surprised if you’re not perfect, just do the best you can.” Connect with Dan Hannula and Decorator Industries: Website: https://www.decoratorindustries.com/ Instagram: @decoratorindustries  LinkedIn: https://www.linkedin.com/in/dan-hannula-3930532a/ Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Welcome to the Season 7 Kickoff of the Thrive In Design Podcast with Nicole Lashae Ben! 🎉 In this exciting premiere episode, Nicole dives deep into the nuances of transitioning from e-commerce to commercial design sales—a significant shift that demands strategic planning, market insight, and a refined sales approach. Unlike the fast-paced world of direct-to-consumer sales, the design market operates on longer cycles, involves multiple stakeholders, and requires a deep alignment with industry standards. Nicole breaks down what it takes to thrive in this specialized space, sharing actionable strategies for assessing product readiness, setting realistic goals, and leveraging tools to secure your place in the design segment. Learn how to not only get the spec but keep the spec—and transform it into a steady stream of recurring revenue. Whether you're new to the design industry or looking to sharpen your commercial sales strategy, this episode is packed with insights to help you succeed. Tune in to kick off Season 7 with Nicole Lashae Ben and take your first steps toward mastering design sales! Key Highlights from the Episode: [00:01] Introduction to the show [02:23] A recap of 2024 and a sneak peek of 2025                                                [09:01] The inspiration behind today’s topic [09:44] A case study: Expanding into different design segments [13:22] What to consider when transitioning to commercial design sales [14:03] #1Product readiness: Meeting design segment standards [17:54] #2 Setting realistic sales goals and the metrics to focus on                           [26:10] Understanding the hospitality design segments                                                                                                               [26:37] Two practical tips for success in design sales  [28:20] Wrap up and end of the show Notable Quotes: "You have to do a deep dive into figuring out if your product is ready for a specific design segment when it comes to design sales." "Setting a sales goal in design sales is very different from setting a sales goal in e-commerce." "The sales cycle is much longer in design sales than in ecommerce." Resources Mentioned Design Pool Patterns: https://www.designpoolpatterns.com/   Learn more about Thrive In Design: Website: thriveindesign.co Instagram: @thriveindesign Facebook: Thrive In Design LinkedIn: Thrive In Design Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Establishing yourself as an artist and making a living from your work requires more than just talent. It involves setting clear goals, perfecting your craft, getting your work out there, and consistently producing high-quality designs. As an artist, understanding the possibilities in your niche is the key to making connections, closing deals, and opening doors to new opportunities and collaborations. Dedication to mastery and staying current with industry trends is essential for growth and relevance. Ultimately, the journey to becoming a successful artist is one of perseverance and passion, where continuous learning and adaptation pave the way for sustainable success. In this episode, Norman Wyatt Jr. shares his journey from early artistic inspirations and pivotal career moments to his latest ventures, offering valuable tips for artists and designers. With over two decades in the home decor industry, Norman, an artist and designer from Virginia, draws inspiration from the natural beauty of his surroundings. His diverse portfolio includes misty coastal scenes and abstract earthy landscapes. In 2017, he launched his own brand, Norman Wyatt Home, and recently partnered with Stylecraft to launch a complete lifestyle collection featuring wall decor, lamps, furniture, mirrors, pillows, and accessories.  Ready to tune in? Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Norman Wyatt Jr. [02:30] Norman’s journey and what inspired him to become an artist [04:32] How to turn art into a business and a source of income   [08:26] The difference between a licensing and a publishing deal [13:00] Norman's lifestyle collection and how he brought life to his sketches  [17:39] The challenges Norman faced in launching his lifestyle collection [20:21] Norman's goals and target audience for his lifestyle brand   [23:45] What next for Norman Wyatt Home Decor  [28:41] One recommendation from Norman for artists and designers  [34:16] How to reach out and connect with Norman   [37:23] Wrap-up and end of the show   Notable Quotes:  Success starts with faith and believing it’s possible. Never stop creating; keep creating to add more products to your collection. Whatever you can see in your mind, you can bring it to life. Once you understand the possibilities, then it’s a matter of making the connections and the deals happen. Once you perfect your art, you have to show it; if no one can see it, no one knows what you offer.  Visualize and dream of where you want things to go and what you believe is possible.   Let’s Connect: Norman Wyatt Jr.   Website: https://normanwyatthome.com/ Instagram: https://www.instagram.com/normanwyattjrartist/   Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

Maximizing a product launch with guerrilla marketing in the interior product design industry involves leveraging creative, innovative, and low-cost strategies to generate buzz and engage potential customers. By employing unconventional methods such as street marketing, ambient marketing, experiential marketing, viral marketing, and stealth marketing, you can capture the attention of your target audience and create memorable experiences. These tactics not only draw interest but also amplify the impact of your campaign. The key is to think outside the box, being creative, innovative, and resourceful, to ensure that your marketing efforts resonate with your audience and leave a lasting impression, all without requiring a large budget. In this episode, Nicole dives into the world of guerrilla marketing, exploring how these techniques can be applied specifically to interior product design. She shares practical tips and strategies, and breaks down a compelling case study of an ingenious guerrilla marketing campaign she witnessed at NeoCon. This case study highlights the power of innovative marketing tactics and demonstrates how you can adapt these approaches to make your product launch stand out. Whether you're an interior designer, product manufacturer, or marketing enthusiast, this episode offers valuable insights into making the most of your marketing budget and creating a lasting impact in the minds of your audience. Ready to tune in and transform your product launch with guerrilla marketing?   Key Highlights from the Episode: [00:01] Intro and what in for you in today’s show [05:03] What guerilla marketing is and how it works [05:43] Four (4) key characteristics of guerilla marketing  [08:21] The benefits of guerilla marketing  [09:03] Advantages of guerilla marketing over traditional marketing   [11:34] Five (5) types of guerilla marketing  [12:24] What Momentum did for an epic guerilla marketing at NeoCon [27:07] Guerilla marketing ideas to implement in your brand [29:48] Wrap-up and end of the show   Notable Quotes:  You must be creative and innovative when thinking of guerilla marketing. Guerilla marketing has a high impact on memorability Guerilla marketing is budget-friendly, especially for small businesses  If you don’t know who your target audience is, it’s going to be hard to set measurable goals.    Let’s Connect: Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

When it comes to floor covering, innovation and quality are paramount. As the demand for aesthetically pleasing, sustainable, and durable flooring solutions grows, designers must stay ahead by understanding market trends and customer preferences. Embracing new materials and technologies, such as eco-friendly and recycled products, can set products apart in this competitive field. Building strong client relationships and maintaining a commitment to excellence and customer service are also essential for long-term success. By continuously evolving and adapting to the ever-changing landscape of interior design, you can establish yourself as a leader in the industry. In this episode, Reade Palmer shares his journey in the flooring industry, highlighting the importance of innovation and quality in floor covering and how understanding market trends and customer preferences has been crucial to his success. Reade Palmer is the founder and CEO of Hero Flooring. Reade began his career in the contract covering industry 24 years ago, gaining extensive experience across major markets, including Philadelphia, Washington DC, Miami, Los Angeles, and Las Vegas. In 2008, he founded Sustainable Services, a successful independent rep group in Florida. Building on this success, Reade launched Hero Flooring in 2015. Hero Flooring has quickly become a national brand known for its high-performance floor covering. The company is dedicated to providing innovative, sustainable, and durable flooring solutions for both residential and commercial spaces. With a focus on quality and performance, Hero Flooring products are designed to withstand heavy use while maintaining their aesthetic appeal. Under Reade's leadership, Hero Flooring has established itself as a trusted name in the industry, known for its commitment to excellence and customer service. Ready to tune in? Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Reade Palmer  [02:02] What drew Reade to interior products and how his journey has evolved  [03:36] Reade notions of what floor covering was prior to getting into it [07:01] How Reade's diverse market experience shaped his product development  [09:35] What inspired Reade's entrepreneurial journey  [13:05] What Hero Flooring is all about and its innovative products   [16:49] The Nike Grind partnership and its flooring differentiating factors  [18:58] Using products that have recycled tires Vs. Nike Grind [21:07] Reade’s selling model and how it has benefited Hero Flooring [24:50] Reade’s innovation aimed to get designers excited about his brand [28:38] What next in the Hero Flooring product development pipeline [30:26] Reade’s advice to aspiring entrepreneurs in the flooring industry [31:24] Wrap-up and end of the show   Notable Quotes:  We will always walk on a floor as long as we’re alive. Each market is different, and you have to learn to navigate the politics and preferences of your market.  The most successful sales rep have a specific core that drives their business. Friends love working with friends; the most successful sales are with clients who become friends. If we can humanize the sales experience, it will be more enjoyable for both the designer and the user.    Let’s Connect: Reade Palmer  Website: https://heroflooring.com/ LinkedIn: https://www.linkedin.com/in/reade-palmer-ba20559/ Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.  

Did you know that trade shows can be your next big breakthrough in the interior design industry? These events serve as dynamic platforms for designers to display their latest creations, innovations, and trends to a captivated audience of potential buyers, collaborators, and industry influencers. Trade shows provide an unparalleled opportunity for designers to network, gain inspiration, and stay updated with the latest industry developments. By attending these events, you can present your products in a tactile and visually engaging environment, which is crucial for making a lasting impression on potential clients and partners. Participating in trade shows can be a strategic move to boost visibility, attract new business, and build strong relationships. In this episode, we discuss the importance of trade shows, how to make data-driven decisions at every touchpoint, and the secrets to success in luxury and commercial design with a special guest, Lauren Henley McKinnon. With over 20 years of experience in the architectural and interior design industry, Lauren has an impressive portfolio, having worked with industry giants like Williams Sonoma, Phillip Jeffries, Formica, and prominent commercial Steelcase dealerships. Her extensive experience spans countless luxury brands through showroom representation. As an expert in top sales performance, client services, and project management, Lauren is here to share invaluable insights on how to elevate and grow your brand. Ready to tune in?    Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Lauren Henley McKinnon [02:20] Lauren's journey in interior design and transition to consulting   [03:44] What sparked Lauren's interest in sales and interior design  [11:06] About Henley McKinnon Consulting and what they offer [15:18] Key essential steps for preparing for a trade show  [22:25] Data-driven decisions for different tradeshow touchpoints [26:15] Innovative strategies to help you stand out in trade shows [33:26] The dos and don’t of trade show follow-up  [37:04] Lauren's parting words on creativity and strategy  [38:37] How to reach out and connect with Lauren [38:59] Wrap-up and end of the show   Notable Quotes:  Marketing is not just about the benefits of the product but also about its transformations. People are very visual; they see before they hear anything. You can't just do canned marketing after a trade show; you need to personalize. If you don’t make a new call to action after serving your customers, your connection will die.  Personalized connections and follow-ups are the ones that keep the momentum of the project going.  Success is a blend of creativity and strategy.   Let’s Connect: Lauren Henley McKinnon Website: https://www.henleymckinnon.com/ LinkedIn: https://www.linkedin.com/in/lahenleymckinnon/ Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.  

When starting a new interior product development process, knowing what colors and trends are happening is crucial. This ensures that the products and experiences you bring to market resonate with consumer preferences and generate maximum value. Staying up-to-date with current trends allows you to create designs that feel contemporary and relevant, meeting the aesthetic and functional demands of today's market. Colors play a significant role in influencing consumer emotions and decisions, making it essential to choose palettes that align with prevailing tastes and themes. In this episode, Stacy Garcia shares tips on innovative forward-thinking, the difference between a fad and a trend in interior product development, and strategies for incorporating the latest trends and colors to enhance the appeal and marketability of your products, capture consumer interest, and drive sales. Stacy is a successful serial entrepreneur and founder of LebaTex, a distinctive commercial textile supplier, and Stacy Garcia Design Studio, a product design and licensing firm. With her established brands—Stacy Garcia New York, Stacy Garcia Blue Label, Stay By Stacy Garcia, and Stacy Garcia Home—this internationally renowned designer has partnered with some of the world's leading manufacturers to create products that span from floor to ceiling for resorts, hotels, and homes all over the world. As a forecasting and design expert, Stacy serves as a chair holder of the Color Marketing Group, the International Association of Color Professionals. She was voted one of the 10 leading voices in the hospitality design industry and honored by ASID for design excellence. Her work has been featured in Interior Design, Boutique Design, Luxe, Architectural Digest, and Traditional Home. Ready to tune in?  Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Stacy Garcia  [04:00] Stacey’s journey and what inspired her to get into interior design  [08:01] How Stacey built and grew successful brands from ground up  [11:58] What propelled Stacey to where she is today  [13:31] The difference between selling and licensing your art collection  [20:00] 2 lessons that has helped Stacey in her entrepreneurial journey [22:12] Where Stacy draws inspiration and information for predicting trends  [23:53] Economic drivers and how they impact consumer preference [28:07] How Stacy sees the color evolving and impacting product development [31:25] How to distinguish a fad Vs. trend  [32:44] Tips on how to secure and maintain licensing deals  [36:26] Stacy’s 3 years roadmap and what she has on the horizon [38:51] Wrap-up and end of the show   Notable Quotes:  When you make that leap to go out on your own, you just need one paying client and you’re in business. The only time when business ceases to exist is when you decide to quit; you are the engine behind it. Don’t be fixated on the No, it has been blocked for a reason, keep going and the right yes will come. Every no gets you closer to your yes. The hardest balance is in the timing of collection development and making sure you are ahead enough. Knowing what trends are happening helps you bring products and experience to market that generate the most value to the consumer.    Let’s Connect: Resources Mentioned:  Color Marketing Group: https://colormarketing.org/   Stacy Garcia  Website: https://www.lebatex.com LinkedIn: https://www.linkedin.com/in/stacygarcia Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

We are so excited to kick off Season 6 of this podcast! This is a solo episode led by Nicole Lashae Ben, the founder of Thrive In Design. She is sharing insights from her tradeshow explorations in 2024 so far. Are you looking to stand out at your next trade show by creating an engaging and memorable experience for your audience? Every successful interior product brand understands the power of effective brand storytelling, collaborating with artists and designers, and establishing signature events both within and outside the trade show. Attracting and leaving a lasting impression on designers is not just about having a visually appealing booth; it's about creating a unique in-booth or exclusive out-of-conference experience. In addition, by integrating diverse artistic perspectives, you can create a dynamic and immersive experience that sets your brand apart and ensures your presence is unforgettable. In this episode, we discuss the latest updates on Thrive In Design, what to expect in Season 6, and three strategies that successful interior product companies are implementing that every brand should adopt. Tune in to discover how these tactics can help you elevate your brand, make a lasting impression, and stay ahead of the competition.                                                 Key Highlights from the Episode: [00:01] Introduction to the show [01:21] Exciting Updates and Achievements at Thrive In Design [07:56] Season 6 Sneak Peek: What to Expect [09:18] Three Strategy Trends for Manufacturers [10:56] #Artist and Designer Collaborations in Product Development [12:38] How Two Brands Are Excelling with Artist Collaborations [18:13] #Effective Brand Storytelling in a Trade Show Booth [20:56] What Brands Are Doing in Storytelling to Stand Out [23:06] #In-Booth and Out-of-Conference Events [28:31] A Quick Recap of the Show [30:12] Wrap Up and End of the Show   Notable Quotes:  You don’t necessarily have diversity in design if you have the same team designing your product every year. If you want to stand out, you need an artist or designer collaboration to bring a diversity of perspectives and something fresh to you.  Establishing your staple event that people are going to know you for in every tradeshow will make you unforgettable.    Let’s Connect: Resources Mentioned   Season 5 Episode 7; https://thriveindesign.podbean.com/e/s5-e7/  Season 5 Episode 9: https://thriveindesign.podbean.com/e/s5-e9/   Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

In today's competitive market, establishing a strong brand identity is paramount for any interior product company. Your firm's library presence remains a cornerstone, offering a tangible representation of your brand's values and offerings. Telling your story through printed marketing materials is pivotal in shaping your brand narrative. It provides an opportunity to weave a compelling brand narrative that resonates with your audience. From highlighting your brand's origins and values to showcasing your unique selling points, every element of your printed material should contribute to creating a cohesive and memorable brand presence. In this episode, your host, Nicole, shares more about storytelling, the importance of design firms' library presence, and how to effectively leverage printed marketing materials to create a compelling brand narrative that leaves a lasting impression in the minds of your target audience. We will also discuss how to include a digital experience into your brand presence of a library.  Tune in? Key Highlights from the Episode: [00:01] Episode intro and what in for you in today’s show [02:23] Why design firm libraries are getting smaller  [03:31] Why firm library presence for your brand is important    [04:11] New product launching and how to incorporate them into libraries [05:15] How to tell your brand story through printed marketing materials  [05:23] Creating compelling visuals  [06:46] Having a narrative in your copywriting  [07:37] Showcase your brand's personality  [09:58] Integrating Visual Hierarchy [10:29] Incorporating interactive and digital elements  [14:53] Wrap-up and call to action Notable Quotes:  Having your firm library presence at the top of the line is still very important for your interior product company.   It’s so important to make sure that the narrative in your marketing materials is telling your brand's value, mission, and unique selling point in a concise, impactful way. Let’s Connect: Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.  

In a world where consumers crave authenticity and connection, building a personal brand allows you, as an A&D rep, to establish trust, credibility, and influence within the industry. By being true to yourself and letting your unique perspective shine through sharing your story, expertise, values, and passion, you can position yourself as a thought leader and enhance your credibility and influence within the industry. Building a personal brand online empowers you to stand out in a crowded digital landscape, cultivate meaningful connections, and unlock new opportunities for business, growth, and success. An online presence is essential in today's digital landscape, and Stephanie Schwab, CEO of Crackerjack Marketing, offers invaluable guidance on navigating this dynamic terrain. As the CEO of Crackerjack Marketing, Stephanie creates engaging digital marketing programs for exuberant lifestyle, tech, and education brands. Over the last 21-plus years, Stephanie has focused on social media, content marketing, and influencer marketing, blending management consulting best practices with agency creativity. She has worked with well-known brands, including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott. Stephanie’s teams have been honored with social media industry awards, including a Ragan PR Daily, WOMMIE, PRNews Platinum, and OMMA awards.  Let's jump in! Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Stephanie Schwab  [02:46] Stephanie's journey in the digital marketing space [05:37] How B2B teams' marketing has evolved with the changing platforms [06:57] Strategies for building thought leadership on LinkedIn  [09:34] How to build your personal brand presence online   [12:52] Success stories on how LinkedIn can generate leads and drive sales [14:23] How Stephanie combines management, marketing, and agency creativity [17:05] What is a social media strategy, and why it’s important  [19:51] Trends in digital marketing that Stephanie is excited about  [21:29] When and how to spend on digital marketing [22:09] The best ways to connect with Stephanie [23:21] Wrap-up and end of the show Notable Quotes:  People buy from people; people don't buy from nameless and spaceless companies.  Posting one time on Instagram or LinkedIn is not going to pull anybody to you. Social media is not a one-and-done thing; you have to sustain it.  Create content that is value-filled, engaging to your readers, and makes them want to answer a question or talk back to you. If sales are great, there is nothing you should be doing more important than spending money on marketing. Connect with Stephanie Schwab  Website:https://crackerjackmarketing.com/ LinkedIn: https://www.linkedin.com/in/stephanieschwab?originalSubdomain=es Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

In order for your interior product brand to achieve success, there needs to be five main areas of focus. These areas, known as touchpoints, include your showroom, firm library presence, events, product presentation, and the role of your sales representatives. Product presentations are particularly crucial because they distinguish your products from others in the market. Revamping your product presentation is crucial for interior product companies as it directly impacts their ability to stand out in a competitive market and attract clients. With design trends evolving rapidly and consumer preferences shifting, presenting products in a fresh and compelling way is essential for staying relevant and appealing to target audiences. Additionally, an innovative and visually engaging product presentation can effectively communicate the value and unique features of each product, ultimately increasing client interest and driving sales. In today's dynamic design landscape, investing in the revamp of product presentations is not just beneficial—it's imperative for companies looking to thrive and succeed in the industry. Nicole will share practical tips for improving your product presentations in this episode. She will discuss how you can use ChatGPT to generate various online and offline product presentation ideas. However, it is important to use these ideas cautiously because they are generic. You will need to adapt them to fit your business's specific needs. Thrive In Design is available to help you if you are struggling with strategies. Let's jump in! Key Highlights from the Episode: [00:01] Episode intro and a bit about our previous discussions of the season [02:28] The 5 touch points your interior product brand should focus on [03:01] The product presentation and it’s hidden magic [04:30] Using ChatGPT for ideas on online product presentations [08:02] Visual storytelling to ensure your presentation follows a visual flow [08:55] Utilize multimedia such as product demos, virtual tours, and customer reviews [10:38] Tailoring your story to resonate with your online audience [11:47] Creating consistent branding [12:33] Offline product presentation ideas and how they differ from online [15:32] A case study on the power of effective product presentation [17:50] Indicators that you need help with product presentations [18:46] Episode wrap-up and calls to action Notable Quotes:  In your product presentation, consider using online polls and Q/As to keep your audience engaged because of their limited attention span.  Always avoid unnecessary details and focus on the most impactful aspects of your product story.  Constantly tailor your story to resonate with your online audience. At the end of the day, your brand story is important, but people buy from people in this industry. Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

When an interior product brand works with Thrive In Design, they often come with the same question: "How can I make my brand story cohesive across platforms and have an online and offline strategy?" It's important to emphasize the significance of having a consistent brand story across various platforms. Companies need to understand that their brand expansion is directly correlated to telling a consistent story and the experience a designer has with their interior product brand. Consistency in branding creates trust and recognition among customers. When consumers encounter a brand message that is consistent across different platforms, it reinforces the brand's identity and values. This consistency builds credibility and loyalty, ultimately leading to increased sales and brand growth. Thrive In Design specializes in helping companies develop and maintain a cohesive brand story that resonates with their target audience. By crafting a unified brand narrative and implementing effective online and offline strategies, companies can enhance their market presence and drive success in the competitive interior product industry.    Here are some scenarios that indicate your company might be a good fit for Thrive In Design's services:   Scenario 1: Established interior product companies that previously focused on custom products and are adding a collection to their line.  Scenario 2: Companies with strong leadership and skills but who need someone with a business-oriented mindset. This includes understanding different U.S. markets, identifying the best market focus, and developing effective strategies for each. Scenario 3: Established interior product companies from other countries seeking to expand into the U.S. market. Scenario 4: Companies relying on outdated sales methods.   In this episode, Nicole discusses these scenarios and explains why now is the time to focus on storytelling (and hire Thrive In Design). She discusses how to leverage both online and offline strategies effectively.    Let's jump in!   Key Highlights from the Episode: [00:01] Episode intro and a bit about our previous discussions of the season [02:26] Notable 2023 milestones to finding the right niche at Thrive In Design  [03:20] Scenarios of interior product companies that work with Thrive In Design [03:38] Companies that are pivoting from custom products to collections  [04:52] Companies in need of someone with a business and strategic mindset [06:10] International companies with a desire for US expansion [07:07] Companies with an old-school way of selling [09:02] Why you must understand Thrive In Design’s beliefs before working with the team [10:09] What to consider before launching a successful interior product company in the US [14:33] A quick story of case study  [18:00] Why your marketing strategy should not be theoretical, but from research [21:10] The bottom line of expected ROI [23:06] Episode wrap-up and calls to action Notable Quotes:  Research is the cornerstone of all your work as an interior designer.  Your marketing strategy for an interior product company should not be theoretical but should come from your research.  Your ROI in business is linked to your sales strategies. Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

People remember how you made them feel, not just what you sold. This means they will remember your brand beyond the transaction. However, a brand is not just a logo or website color. It is the emotional experience people have with your business. But how do you create a memorable experience? How do you make clients feel the emotions and choose your brand repeatedly? To do this, you must consider storytelling and shift from a business mindset to a brand mentality.  Ericka Saurit, who joins us in today’s episode, emphasizes the power of storytelling in building a brand. She highlights that you must clearly explain your offer and consistently tell your clients why they should choose you over others. In this episode, you will learn the strategies and skills that make your story stand out and emotionally connect with clients. Ericka Saurit is the Founder of Saurit Creative and the Marketing School for Creatives. As a designer and marketer, she has witnessed the transformative power of compelling storytelling across businesses of varying scales, from design firms and manufacturers to global tech companies and burgeoning D2C startups. Ericka has observed firsthand how brands with a clear and concise narrative consistently outshine their competitors with inconsistent messaging. Let's jump in! Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Ericka Saurit [02:30] Ericka’s backstory and journey into interior design [08:05] The shift from college to your interior design sweet spot [09:46] How she has been able to merge her passions and storytelling strategies [14:00] The difference between being a brand vs. a business [18:55] The E3 brand marketing framework to make your clients come back [28:22] Interior designers Ericka has worked with to grow their business with storytelling [33:27] Some of the memorable projects Ericka has worked with clients  [36:53] How Ericka practically communicates with her clients [40:07] How she keeps on trend with the changing business landscapes and technology [42:33] What she’s currently working on at her company: Marketing School for Creatives [45:42] Other best ways to connect with Ericka [46:20] Episode wrap-up and calls to action Notable Quotes:  You’ve got to show your best work, communicate to clients with a story that makes them lean in, and simply be a brand.  A brand is not just about your website's logo or colors. It’s how people feel when they think about what you offer.  Before you market anything, products or services, you have to clearly, confidently, and consistently articulate to people what makes you different. Building a brand with an ideology and not based on a style will free you up to do anything you want. AI is a trend and just a tool that will not, anytime soon, replace what a creative person can do. Connect with Ericka Saurit Website: https://sauritcreative.com/ Educational Website: https://www.marketingschoolforcreatives.com/ Instagram: https://www.instagram.com/sauritcreative/ LinkedIn: https://www.linkedin.com/company/saurit-creative Facebook: https://www.facebook.com/SauritCreative/ Pinterest: https://www.pinterest.com/SauritCreative/ Brand Audit: https://marketingschoolforcreatives.mykajabi.com/brand-audit   Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

What is the story behind your interior product brand, and do you know why it is important to your audience? Every brand has a story to tell, and understanding and articulating your brand story is crucial for connecting with your audience on a deeper level. Brand storytelling is the key to cutting through the noise in a crowded marketplace, where distractions abound and attention spans are fleeting. Your brand story, whether conveyed online or in person, serves as a beacon, guiding customers through the clutter and leaving a lasting impression. Whether it's the humble beginnings of your brand story, the solutions and value you offer, or the vision for the future, making it compelling, relevant, and unforgettable can help you build a loyal customer base and distinguish yourself from the competition, regardless of your style. In this episode, your host, Nicole, shares more on brand storytelling in interior product design to help you create a compelling brand story that will not only differentiate your brand from its competitors but also help you cut through the noise. Let's dive in!       Key Highlights from the Episode: [00:01] Intro and what’s in for you in this episode  [03:43] Nicoles’s story and elevator pitch for her brand [05:01] Why you need to get clear on your story and how you share it [08:30] Storytelling and why it is relevant to your interior product design [10:24] 3 storytelling strategies to maximize visibility, profit, and impact [17:49] 3 things to prioritize when telling your brand story  [18:47] Storytelling key points from The Art Of The Tale  [23:03] Lessons from a Mirror Company on the importance of storytelling  [26:02] Your season 5 first homework on your brand storytelling  [27:44] Wrap-up and end of the shoe  Notable Quotes:  Storytelling is a way for your brand to engage with your audience on a deeper level. Your story gives your audience reasons to buy your product or service, and it should be consistent across all platforms. Storytelling is a must-have, not a nice to have because it can maximize your visibility, profit, and impact. When we think, we think in stories, and they should be a priority for your company. We usually don’t remember things unless they are tied to stories. Resources Mentioned  3 Reasons Why Brand Storytelling Is The Future of Marketing: Forbes Article: https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/?sh=2019e4c455ff The Art Of The Tale by Steven James: https://www.amazon.com/Art-Tale-Audience-Organization-Storytelling/dp/1400233119 Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

Creative design is the cornerstone of creating outdoor experiences that leave a lasting impression by elevating ordinary spaces into extraordinary works of art. Drawing inspiration from the ambiance and fostering creative collaboration allows each space's unique characteristics to guide our design journey. Collaboration in outdoor design is pivotal as it enables us to blend individual visions, technical know-how, and creative flair to breathe life into outdoor spaces. This not only enhances innovation but also ensures that the final design reflects the desires and needs of the people who will inhabit and enjoy the space in the long run. In this episode, Steve Griggs from Steve Griggs Designs shares more about outdoor design, how to elevate your creative design game, and the principles of turning ordinary spaces into extraordinary art. Steve at Griggs extends beyond his design prowess. He is a two-time recipient of the Inc. 5000 Award, a testament to his passion, dedication, and impact. He started with the wheelbarrow, working tirelessly to build his business from the ground up. Today, Steve is the go-to expert for landscape design, swimming pools, and outdoor entertaining spaces. One of Steve’s remarkable qualities is his approach to design. He doesn’t impose cookie-cutter designs. Instead, he collaborates closely with clients to understand their unique vision. His work extends beyond traditional landscaping to reinventing and renovating urban spaces and designing luxury homes and communities. As the best-selling author of "Straight Dirt: New York City's Premier Designer Tells It Like It Is," he shares insider secrets of working effectively with landscape designers and contractors. Let's jump in! Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Steve Griggs [03:10] Steve’s passions and journey in becoming a premier landscape designer  [04:41] How being in the public eye influenced Steve’s designs and projects  [05:50] Steve’s design process and how it’s different from what is on TV [07:01] Things Steve has to get his clients to understand in the design process    [08:00] Key principles of turning ordinary spaces into extraordinary works of art [10:50] How Steve approaches collaboration in his design process  [13:02] Timely elements that Steve incorporates in his design and how he balances [13:44] Projects Steve has worked on in his 40 years career [14:34] Steve’s most memorable projects that posed unique challenges and how he overcame [16:20] Misconception Steve has encountered in landscape and design [17:57] How Steve integrates environment-friendly practices and materials in his projects [20:03] Steve’s advice to aspiring designers looking to build successful careers in business [21:46] How to reach out and connect with Steve [22:03] Episode wrap-up and calls to action Notable Quotes:  Always try to draw inspiration from the job site and the ambiance itself.  No one knows everything, no matter how long they have been doing it, and that’s why we collaborate.  We are the orchestrators, and when we collaborate with the homeowner, we get their vision and unique desires.  Creative design is a business; you need to treat it like one, so get your art together, be organized, focus, and make money to be around for a long time. Resources Mentioned  Steve Griggs’s Books: https://www.amazon.com/Straight-Dirt-Premier-Landscape-Designer/dp/1948261073 Connect with Steve Griggs Website: https://stevegriggsdesign.com/ Instagram: https://www.instagram.com/stevegriggsdesign/?hl=en LinkedIn: https://www.linkedin.com/public-profile/in/stevegriggsdesign/ Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

Waterfront infrastructure refers to the systems and structures built along the edges of bodies of water to serve various purposes, such as transportation, recreation, flood protection, habitat restoration, and economic development. Despite the significant opportunities, waterfront infrastructures are not immune to a unique set of challenges. Architects and designers must consider resiliency and sustainability. Waterfront areas are vulnerable to flooding, erosion, and other natural hazards. Architects and designers need to employ materials and construction methods that can withstand these challenges. They also must consider the impact of climate change and design for rising sea levels and more extreme weather events. Regarding sustainability, waterfront development should be executed in a way that protects the environment and minimizes the impact on natural resources. In this episode, we are joined by Dena Prastos, a visionary professional with expertise in waterfront architecture, civil engineering, futurism, climate adaptation, entrepreneurship, and innovative thinking. As the founder and CEO of Indigo River, a pioneering transdisciplinary design firm led by women, she spearheads progressive initiatives in waterfront architecture, resilience, and climate adaptation. Renowned as a leading authority in New York Harbor and beyond, her firm excels in seamlessly transcending boundaries to address climate challenges through innovative waterfront solutions. Indigo River is dedicated to guiding and overseeing projects from inception to completion, including construction and ongoing operations. Let's jump in! Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Dena Prastos [01:59] Dena’s journey and what inspired her to start Indigo River [05:00] The growth journey of Indigo River since its inception [06:45] Dena’s creative process in the Indigo River  [09:58] A breakdown of one of Dena’s most memorable projects   [12:09] How to stay informed and innovative on climate change as a designer or architecture [16:46] The role of sustainability in her design world [18:37] Key collaborations that have shaped Dena’s work [24:54] The future of Indigo River [26:12] Episode wrap-up and calls to action Notable Quotes:  Sustainability goes hand in hand with resiliency. Sustainability is man’s impact on the planet, while resiliency is nature’s impact on humankind.  By default, working on the waterfront is one of the most vulnerable topographies to climate change, rising sea levels, and flooding.  Before approaching any waterfront infrastructure project, you must do thorough due diligence. You must understand different underlying site conditions and natural weather patterns of the area. Connect with Dena Prastos  Website: https://www.indigoriver.com/ LinkedIn: https://www.linkedin.com/in/denaprastos/ Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

Integrating sustainability in the design industry is not merely a trend but a fundamental shift towards responsible and conscious practices. Design, at its core, influences how we interact with the world, and incorporating sustainable principles into this process is the key to a positive environmental and social impact. From material selection to production processes, designers play a crucial role in shaping a more sustainable future. Beyond reducing environmental impact, sustainable design also encompasses social responsibility, sustainable labor practices, and promoting diversity and inclusion. In this episode, Sarah shares her journey and passion for sustainability, sustainable sourcing, renewable energy, the link between social impact and sustainability, and the future of sustainability in the design industry to help us enhance our resilience and efforts in sustainability. Sarah is the Global Sustainability Director at Milliken, where she plays a pivotal role in catalyzing transformative change by integrating sustainability into operations spanning industrial, manufacturing, NGO, and government sectors. With a keen focus on mitigating risks and fostering cross-functional collaboration, Sarah excels in building strategic relationships with senior leadership and partners to drive Environmental, Social, and Governance (ESG) performance. Her passion lies in reshaping perspectives on material inputs and advocating sustainable and responsible agendas for manufactured products. Let's jump in! Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Sarah Enaharo [01:51] What inspired Sarah to pursue a career in sustainability  [03:48] Sarah’s day-to-day role as a Global sustainability director at Milliken [04:37] Transparency and material health trends and technology  [06:28] Breaking down and implementing sustainability in interior design   [08:48] What sustainable sourcing is in an organization [10:18] Renewable energy and how it’s linked to sustainable sourcing  [12:08] How sustainability promotes justice and social impact [15:18] How we can incorporate sustainability into our processes [17:07] Blindspots interior product companies have when integrating sustainability  [19:48] Adopting sustainability into your processes and turning it into profitability  [20:56] Sarah’s hopes for sustainability in the design industry now and in the future  [23:08] Where to learn more about Sarah and Milliken's sustainability efforts [23:18] Episode wrap-up and calls to action Notable Quotes:  Sustainability is personal; we have to look internally at how we can reduce our consumption, reuse, and recycle.  Looking for sustainable sourcing means you are sourcing responsibly and being a good steward of the environment. To make sustainability visible and understandable for people, start where they are and make it relatable.  Sustainability is a journey, and gaining a firm understanding of greenhouse gas emissions is the first step in mitigating climate change. The design industry has the power to change and help mitigate climate change based on the decisions it makes regarding building materials. Resources Mentioned:  Milliken CSR report: https://www.milliken.com/en-us/sustainability/reporting Connect with Sarah  LinkedIn: https://www.linkedin.com/in/sarah-robinson-enaharo-msc-755b9113/ Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

AI is an amazing revolution for the interior design industry. The old ways of doing things are long gone, and embracing this new normal is inevitable. Interior product companies that have integrated AI are making massive strides, but they don't merely ask for ideas and implement them blindly. This is because AI will only provide generic strategies and ideas based on the general industry, not your specific product company or location, as we shall demonstrate in this episode. You will realize that you cannot entirely rely on Artificial Intelligence without practical consultancy and coaching. Since we all know that customer experience determines the success or failure of an interior product design company and its designers, we will use the showroom experience to ask CHATGPT to provide us with online and offline strategies and tips for improvement. Are you curious to see the magic? Hit that play button now!   Key Highlights from the Episode: [00:01] Episode intro and why you need to listen to the episode with Melissa Marsh [02:37] Why using AI is becoming inevitable in what we do [04:35] CHATGPT experimentation on ways to improve customer experience [06:15] The 5 touch points for an exemplary customer experience [10:02] CHATGPT prompt [12:41] Offline strategies that ChatGPT shares [14:12] Weaknesses in those AI recommendations [15:27] Online strategies provided by AI from the experimentation [19:28] The missing pieces in the CHATGPT response  [20:26] How to fix the shortcomings with Thrive in Design consultancy [21:40] Episode wrap-up and calls to action Notable Quotes:  For artificial intelligence to be intelligent, it first needs human intelligence. To improve your awareness and revenue for your interior design company, you have to be in tune with the customer experience of designers.  Good customer experience equals more brand awareness and more revenue. Learn more about Thrive In Design:  Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/   Register for the next Thrive In Design live training here: https://training.thriveindesign.co/   Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.