S1. E5. - UX Writing Pt. 2 (CX)
from A TABLE AT THE BACK Hosted by Branka Injac Misic and Laura Luck
You guys love hearing about UX + CX! And no wonder – it's taking the tech, startup and business world by storm. While it may be a niche area to focus on, in this episode you'll hear about all the things customer and user experience actually covers. You might be surprised! Some practical takeaways from this episode: - Have someone do an audit of all current customer comms (what is going out, frequency, etc). - Map it out in a Google sheet or even draw it all out as a storyboard on a whiteboard. - ID content gaps or double ups. - Look at the tone of the comms – is it conveying what you want to be portraying? - Create a comms guide for consistency (not meant to be a straight-jacket!) - Apply it to all remaining comms. Mentioned in this episode: * Sister Scout Studio - https://www.sisterscout.studio
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