S1:E7 - Kristin McFarland: Plants over Pills, Overcoming Stigmas and Taking the Leap to Entrepreneurship

In this empowering episode of The Women in Cannabusiness, we sit down with Kristin McFarland, Founder & CEO of The Source Marketing Group, a cannabis and craft beer marketing technology company based in Denver, Colorado. Kristin shares her inspiring journey from leading marketing efforts for Fortune 200 companies to blazing her own trail as an entrepreneur in the cannabis industry. We dive deep into Kristin’s story, including how cannabis helped her recover from a level 2 neck fusion and embrace plant medicine instead of traditional opioid options. Her mission of plants over pills has shaped her passion for breaking stigmas and creating opportunities in the cannabis space. Kristin opens up about overcoming hardships, breaking barriers as a woman in the industry, and finding mentors who guide and support growth. We also explore her expertise in monetizing customer data, building cutting-edge WordPress websites, and crafting high-performing email marketing strategies. Plus, she shares advice for aspiring entrepreneurs and insights into her Market Like a Badass podcast, which empowers women and minorities in business. Check out Kristin's Market Like a Badass podcast on your favorite platform: Apple Podcasts Spotify Amazon Music 🎧 Listen now and be inspired!