S1:E8 - Lisa Buffo: Cultivating Community in Early Colorado REC Days to Founding the Cannabis Marketing Association

  In this episode of the Women in Cannabusiness Podcast, we’re joined by Lisa Buffo, founder of the Cannabis Marketing Association (CMA) and a trailblazer in the cannabis industry. Lisa’s journey is one of passion, resilience, and determination as she navigated the early days of legalization in Colorado to build a community that empowers marketers in the cannabis space. Lisa shares how she moved to Colorado in 2014—the historic year adult-use cannabis became legal—and started her journey in the industry with an entry-level trimming job. From there, she combined her drive and expertise to establish CMA, a professional organization committed to educating and connecting cannabis marketers. In this episode, Lisa dives into the challenges of building a career in cannabis, her mission to professionalize cannabis marketing, and how CMA is fostering collaboration and innovation across the industry. Whether you’re just starting your cannabis career or are a seasoned professional, Lisa’s insights will inspire and empower you. Follow CMA on Instagram @cannamarketing and visit their website at thecannabismarketingassociation.com to learn more about their work! Special thanks to our Season’s Silver Sponsor, Ispire Technology Where Innovation Meets Inhalation. Ispire Technology is a leader in the research, development, design, marketing, and distribution of branded e-cigarettes and cannabis vaping products. With over 400 patents globally, Ispire's e-cigarette products, sold under the Aspire brand, are distributed worldwide (excluding China and Russia). The company also partners with brands and retailers through ODM (original design manufacturing) relationships. Ispire’s cannabis products, sold under the Ispire brand, are available in the U.S., Europe, South Africa, and now in Canada and Latin America. A special thank you to Luna Stower, Ispire’s Chief Impact Officer, who continues to drive meaningful change and innovation in the cannabis industry. Check Ispire out at getispire.com and follow them on Instagram @getispire to learn more! 🎧 Listen now on Spotify and Apple Podcasts to hear Lisa’s story of growth, resilience, and cultivating community in the cannabis industry. #WomenInCannabusiness #CannabisMarketing #CMA #LisaBuffo #WomenInCannabis #CannabisCommunity #GetIspire