S1 E9 - Language of transitions

In this exciting episode, we dive into two transformative documents that tackle the challenges of creating a sustainable future from two complementary angles.First, we explore the concept of transition thinking and the X-curve model for system change. This document highlights the critical role of design in crafting compelling visions of the future and overcoming resistance to change. Using the food system as a case study, we uncover how design can help bridge the gap between the present and a more sustainable tomorrow.Next, we unpack a practical communication guide for sustainability, grounded in psychological insights. Learn about the five key elements of a powerful message—the protagonist, the threat, the destination, the path, and the guide—and discover how to use proven techniques to inspire action and drive impact.Whether you’re a changemaker, a designer, or someone passionate about sustainability, this episode will equip you with fresh perspectives and actionable tools to accelerate the transition toward a better future.