S1. E9. - User Research For UX/CX Messaging
from A TABLE AT THE BACK Hosted by Branka Injac Misic and Laura Luck
Welcome to this week’s episode of A Table At The Back podcast. To mix it up, we went a little technical-ish this time around and discussed the different types of user research we’ve done in order to help shape and inform messaging for products and services that we’ve worked on. Research is such an important (and non-negotiable) part of creating powerful, useful, and consistent messaging that connects with your target audience, gets cut through and, ultimately, converts. Some key resources mentioned in this episode: * Qualie: https://qualie.com/ * Book: Steve Krug - Brain Surgery Made Easy * Message Mining Template: https://docs.google.com/document/d/1MizdjUBdzIkkneiNpDtzcKHTfE0bLwwQeATfzah2Crs/edit * Book: Finding The Right Message * Brain Camp: https://www.kirstyfanton/waitlist * Existing Copy vs Research Findings: https://docs.google.com/document/d/1Z5inv7AxCXre0_VdLj-fOd6Q_lqOgDd0ylQZi_J62DE/edit Also mentioned in this episode: * GigSuper: www.gigsuper.com.au * What’s next for UX writers: https://t.co/2JyOzz0IMF?amp=1 * The user is drunk: https://theuserisdrunk.com/ * Word nerd app: https://erudito.io/
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