S1. Ep. 17: Marketing For the Future (With Joseph Hughes)

Joseph Hughes is the owner of Contractor Dynamics. He was in his family’s marine construction business for about 20 years, and with that broad, deep knowledge turned to marketing. He created his marketing business six years ago for the construction industry. His purpose is to help clients stay relevant, spend money wisely and find just the right consumers for his clients to reach. Hughes believes the best marketing starts with a partnership with the client. If the client knows about marketing, they start the plan there. They know their audience and have some idea about how to craft messages. If the client is in the dark, Hughes and his company use group coaching to help the clients get a snapshot of where it wants to go, define its audience, make plans and define projects. Using social media is of paramount importance. He particularly finds the best results from Facebook and YouTube. Audio content such as podcasts are also excellent avenues. Although posting often seems like overkill, he reminds us that not everyone sees everything that is posted. Finding ideas for a marketing plan must have a central theme but can have different approaches. For instance, video can show project progress or show the sales meeting to indicate Contract Dynamics is on top of the situation. One of the newer approaches to marketing is educational, which shows thought leadership. Listen to today’s podcast for more from Joseph Hughes of Contractor Dynamics.     Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices