S1. Ep. 18: Making Leadership Scale (With Jeff Hayzlett)

Jeff Hayzlett is the C-Suite Network chairman and author of The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures. Jeff has vast experience in marketing and other ventures such as TV and podcasts at both large and small companies. He also serves on the boards of many organizations. In this episode, he discusses great marketing and what makes a leader. Jeff emphasizes the importance of communication in marketing and in leadership. Businesses should use all venues of social media, especially Twitter and BombBomb video email, keep its promises, which will develop a clear brand, capture customer behavior and stay in front. He advises that the best marketing is to set the trend but not to get too far ahead or too far outside norms. Leaders must keep current on emails and other communications methods, show enthusiasm, remain organized by keeping lists and calendars and always feel adventurous about business. He also says it’s vital to set standards and values, which is to do the right thing at all times. As long as a business remembers service is paramount, it will get what it wants, and its customers will get what they want. For more details about Jeff and his ideas, listen to my interesting conversation with him.   Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices