S1:Ep1 - CRM Omelette

Season 1 - Episode 1: CRM OmeletteIn the first episode of QInsight, hosts Steve Clarke and Alastair Jupp question everything you think you know about CRM.Once dismissed as digital admin, CRM now sits at the centre of how modern businesses sell, serve, and grow. Steve and Alastair explore why so many systems still fail, what user adoption really means, and how AI is quietly reshaping the landscape.It’s an honest look at the myths, mistakes, and moments that define CRM today, and a glimpse of where it’s heading next.