QInsight

For the season finale, Steve Clarke and Alastair Jupp are joined by Dr David Panni, bringing over 25 years of engineering and real-world AI experience to the conversation.This episode tackles one of the most important ideas in AI right now. These tools are powerful, but they do not remove responsibility. They support the work, they accelerate it, but ultimately, you are still accountable for the outcome.The discussion explores how AI is changing the skills businesses value, why asking better questions is becoming more important than knowing the answers, and how organisations should think about capacity, productivity, and long-term competitiveness.It is a fitting close to the season. Practical, honest, and focused on what AI actually means for businesses today.

Season 2 - Episode 5: Goverance & GuardrailsIn this episode of QInsight, hosts Steve Clarke and Alastair Jupp are joined by Kim Simmonds, CEO of Law 365 and Cloud Contracts 365, to explore what responsible AI adoption really requires as experimentation turns into operational reality.Kim draws parallels between today’s AI uncertainty and the early days of GDPR, when organisations knew change was coming but lacked practical clarity. The conversation unpacks the legal and governance questions businesses should be asking, from data protection and confidentiality to intellectual property and liability.They examine the rise of shadow AI, the responsibility that sits at board level, and why governance should be a framework that enables progress rather than slows it down. The episode also tackles the risks of overreliance on AI output, the importance of keeping humans in the loop, and what “reasonable measures” look like in practice.It’s a grounded discussion about building the right structures so businesses can move forward confidently, protecting trust, value, and reputation while embracing AI as a tool rather than treating it as an answer.

Season 2 - Episode 4: Your Friendly Neighbourhood AIIn this episode of QInsight, hosts Steve Clarke and Alastair Jupp are joined by Vincent Sider, internationally recognised AI strategist and executive advisor, to explore how AI is getting smaller, cheaper, and closer to home.Vincent challenges the assumption that serious AI requires vast cloud platforms and enterprise-scale budgets. Through practical examples, he explains how powerful models can now run locally on modest hardware, and what this shift means for cost, performance, and control.The conversation digs into local inference, open-source models, and the rise of on-prem AI, particularly for organisations concerned about data sovereignty, governance, and unpredictable cloud costs. They discuss when it makes sense to use platforms like OpenAI or Copilot, and when running AI locally becomes the more sensible option.The episode also looks ahead to agentic AI, where specialised agents handle discrete tasks across sales, marketing, and operations, and why controlling cost, evaluation, and risk becomes critical as AI works continuously in the background.It’s a practical, demystifying discussion about right-sizing AI, lowering barriers to adoption, and helping organisations move forward with confidence rather than fear.

Season 2 - Episode 3 - AI, Everywhere, All at OnceIn this episode of QInsight, we’re joined by Steve Gibson, founder of Lumen Consulting, to talk about our AI adoption journey so far.The conversation reflects the reality that many organisations are experiencing as AI becomes more visible across tools, workflows, and leadership conversations.We explore what happens when experimentation moves faster than understanding. Steve shares examples of early enthusiasm, false starts, and moments where progress felt busy rather than useful. We discuss why many AI stories sound impressive on the surface but fail to translate into day-to-day value, and how easily activity can be mistaken for advancement.The discussion also looks at how expectations around AI have shifted over the past year. We talk about where tools like Copilot are genuinely helpful, where they still fall short, and why human judgement remains essential. Culture, mindset, and permission to experiment emerge as recurring themes, particularly when teams are trying to move beyond novelty and towards something more sustainable.The episode offers a grounded perspective on learning in public, creating space for honest reflection, and why successful AI adoption depends far more on people and process than on technology alone.

Season 2 - Episode 2: Artificial MaturityIn this episode of QInsight, Steve Clarke and Alastair Jupp are joined by Kelvin Papp, CEO of Enable Great, to unpack what artificial maturity really looks like for modern organisations.Rather than starting with tools, the conversation focuses on outcomes, readiness, and leadership decision-making. Kelvin challenges the instinct to “do AI” for fear of falling behind, and explains why clarity of purpose matters more than pace of adoption.They explore governance, data hygiene, permissions, and technical debt, particularly in the context of Microsoft Copilot and agentic AI. The discussion also looks at why AI often exposes organisational problems rather than causing them, and how businesses can move forward safely without slowing to a standstill.This episode offers a measured, practical view on AI adoption, centred on maturity, responsibility, and building systems that allow technology to genuinely help rather than hinder progress.

Season 2 - Episode 1: Co-IntelligenceIn the opening episode of QInsight Season 2, hosts Steve Clarke and Alastair Jupp are joined by Richard Shotton, behavioural science expert and bestselling author of The Choice Factory, The Illusion of Choice, and Hacking the Human Mind.The conversation explores how behavioural science and AI intersect, and why understanding human decision-making is becoming more important as AI generates more of our work. Richard reframes CRM as a behavioural dataset, revealing how seemingly mundane data points can become powerful signals when viewed through the right lens.They discuss cognitive shortcuts, social proof, life events, and why simplicity consistently outperforms complexity. The episode also examines the limits of AI, how poor mental models lead to poor outcomes, and why human judgment remains essential when technology offers endless answers.It’s a thoughtful exploration of co-intelligence, where behavioural insight and AI work together to shape better decisions, better systems, and better outcomes.

Season 1 - Episode 6: Predictive TextIn the final episode of QInsight Season 1, hosts Steve Clarke and Alastair Jupp are joined by Will Hansen, Sales Lead at Xtremepush, to explore how AI is reshaping customer engagement, marketing, and CRM strategy.From AI decision-making and campaigns that write themselves to the growing power of customer data platforms (CDPs), Will shares how brands can use AI to connect systems, understand behaviour, and act faster, without losing the human element.The discussion moves beyond automation to explore what “good AI” really looks like, the role of clean, connected data, and how agentic AI will soon change the way teams create, target, and deliver campaigns.It’s a grounded, forward-looking conversation about the balance between trust, technology, and timing, and what it takes to future-proof your CRM and marketing strategy in the age of AI.

Season 1 - Episode 5: The Frontier FirmIn this episode of QInsight, hosts Steve Clarke and Alastair Jupp are joined once again by Chris Parkes, Microsoft business and AI expert, to explore the rise of the Frontier Firm, Microsoft’s vision for the next generation of AI-enabled businesses.They unpack what it really means to operate at the edge of this transformation:How human–AI teams are reshaping workThe three stages of AI integration, from assistants to autonomous agentsAnd why digital labour will change how organisations structure, measure, and growThe conversation also looks at the balance between ambition and caution, where to start, how to stay secure, and why trust, governance, and human judgment remain essential as AI moves deeper into business operations.If you’re wondering what a “Frontier Firm” looks like in practice, and how to start your own journey, this is the episode to hear.

Season1 - Episode 4: Cautious PioneersIn this episode of QInsight, hosts Steve Clarke and Alastair Jupp are joined by Elena Baeva, CEO of 365 Talent Portal, to explore what it really means to be AI-ready, and why the journey starts with people, not platforms.Elena shares her experience helping teams overcome the fear, hesitation, and uncertainty that often come with new technology. Together, they discuss the psychology of change, the value of curiosity, and how small, safe steps can build lasting confidence in AI.From AI Fridays to transformation champions, the conversation looks at practical ways businesses can engage their teams, protect their data, and make AI a natural part of daily work, without losing sight of the human element.It’s a grounded and optimistic look at how cautious pioneers are building the foundations for confident, human-centred innovation.

Season 1 - Episode 3: The Capacity GapIn this episode of QInsight, hosts Steve Clarke and Alastair Jupp talk with Chris Parkes, long-time Microsoft consultant and AI advocate, about the rise of digital labour and the shifting balance between people and machines.From the Industrial Revolution to the AI era, Chris explores how every wave of progress has expanded human capacity, and why this one is different. The trio discuss what the capacity gap really is, how AI agents are already reshaping sales and service roles, and what it means to become an “agent boss” in the age of intelligent automation.They also confront the challenges of governance, trust, and data security, and consider how small and mid-sized businesses can adopt AI safely without losing what makes them human.It’s a wide-ranging conversation about risk, readiness, and responsibility as digital labour becomes part of everyday business.

Season 1 - Episode 2: Vibe Codin’In this episode of QInsight, hosts Steve Clarke and Alastair Jupp sit down with Luke Williams, Head of AI at Intergage, to separate AI’s real-world value from the noise surrounding it.They explore where businesses are genuinely seeing results from AI, how to close the “capacity gap” between ambition and human bandwidth, and why every organisation now needs an AI Statement to guide its ethics and governance.Luke also introduces the world of vibe coding — where non-developers are building software through prompts — and the team weigh up whether that creativity outweighs the security risks.It’s a grounded, insightful conversation about experimentation, responsibility and the next generation of AI-ready businesses.

Season 1 - Episode 1: CRM OmeletteIn the first episode of QInsight, hosts Steve Clarke and Alastair Jupp question everything you think you know about CRM.Once dismissed as digital admin, CRM now sits at the centre of how modern businesses sell, serve, and grow. Steve and Alastair explore why so many systems still fail, what user adoption really means, and how AI is quietly reshaping the landscape.It’s an honest look at the myths, mistakes, and moments that define CRM today, and a glimpse of where it’s heading next.