S1 Ep5: Golden Quarter Special – Black Friday, Singles’ Day & Click Frenzy

It’s Q4, the peak trading period for many online retailers and affiliates and so we decided to record a special edition of the podcast looking ahead to some of the biggest seasonal shopping dates. Singles’ Day, Black Friday and Australia’s Click Frenzy all take place during November and therefore it seemed a good opportunity to interview some experts on each of these retail events. Rob speaks to Rick Parada at the US-Chinese online shopping site RebatesMe about Singles’ Day, Kevin interviews Grant Arnott from the website Click Frenzy in Australia, and Craig chats with Andy Mulcahy at IMRG about the evolution of Black Friday.