S1:Ep5 - The Frontier Firm

Season 1 - Episode 5: The Frontier FirmIn this episode of QInsight, hosts Steve Clarke and Alastair Jupp are joined once again by Chris Parkes, Microsoft business and AI expert, to explore the rise of the Frontier Firm, Microsoft’s vision for the next generation of AI-enabled businesses.They unpack what it really means to operate at the edge of this transformation:How human–AI teams are reshaping workThe three stages of AI integration, from assistants to autonomous agentsAnd why digital labour will change how organisations structure, measure, and growThe conversation also looks at the balance between ambition and caution, where to start, how to stay secure, and why trust, governance, and human judgment remain essential as AI moves deeper into business operations.If you’re wondering what a “Frontier Firm” looks like in practice, and how to start your own journey, this is the episode to hear.