S1 Episode 6: Abi Sea of X-Ray Messaging

Abi Sea is a copywriter who helps coaches and mentors attract brilliant clients and make more sales through X-ray Messaging.   With nearly 30 years in communications (and a talent for getting to the heart of what people actually do), Abi specializes in messaging that cuts through the noise without sounding like everyone else.   She's the creator of the BLITZ framework – a positive psychology approach that helps business owners grow their businesses without feeling fake, bland, or pushy.   When she's not helping clients turn their expertise into profit, you'll find her co-hosting Adventures in Marketing events and sending out weekly Blitz Monday emails that make messaging feel less scary and more human.   She has ADHD and is perimenopausal, with 2 ND teenagers, a husband and two cats at home. She understands the juggle more than most and firmly believes that being yourself is the best and boldest marketing strategy of all.   https://www.linkedin.com/in/abisea/ www.abisea.co.uk https://www.facebook.com/abiseacopywriter https://www.instagram.com/itsmeabisea/ https://www.youtube.com/channel/UCdxu24gVQHPY-59kX7m_O4Q   Timestamps: [2:10] Adventures in Marketing events, and how long have these been running? [3:55] Why did Rebecca restart her podcast? [6:15] Making a client cry, and when successful entrepreneurs start out on their own as coaches and the hard parts of doing that [9:30] Email messaging - how do you do it differently? [14:20] How long have you been in this game Abi? [18:50] It's easier to not give a toss when you come out the other side? [21:00] How do clients come to work with you and how does it work? [24:45] Micro Messaging Mondays with Abi, and finding your 'right fit' clients [28:30] Where are you going to take your business?   #tricres #businesscoaching  #kickassculture #business podcast #businesscoachtraining  #consulting #businesscoaching #businessconsulting #craptokickasscoachingpodcast #businesscoachingpodcast #craptokickasscoachpodcast   Find the whole podcast at: https://tricres.com/podcasts/   Subscribe to the Tricres podcast on YouTube! https://www.youtube.com/channel/UCX0EUHMC2CckN6amdXL2F3Q?sub_confirmation=1   If you're a coach or consultant, subscribe to hear our podcasts and see how we coach clients.   If your passion is about making it happen for SMEs you need to listen to our podcast to see business coaching in action!   Join our family and community of business coaches & consultants. ---------------------------------- Want to join us for our next Intake Session to learn about how to become a business coach? Find out more and sign up to join our waitlist for our free Information Session here: https://tricres.activehosted.com/f/231