S11 E03 - Kaya Adams & Alexandra McWethy - Build Your BDR Team Now

In this episode Kerry Guard connects with Kaya Adams and Alexandra McWethy. Kaya and Alexandra work together at Watch Guard. Kaya is a Director of Demand Generation and Marketing Operations at Watch Guard Technologies. She’s a passionate marketing leader with a proven track record of delivering innovative, data, and technology driven integrated campaigns in fast-paced, deadline-driven environments. She’s a creative problem solver with an analytics, detail-oriented approach, hungry to drive results. Alexandra is also a Director of Demand Generation at WatchGuard Technologies. She’s focused on developing educational and engaging content that helps small businesses and mid-size enterprise organizations better protect their employees, customers, and sensitive data. Kaya and Alex are a force. They have teamed up to build a team of Business Development Representatives. They are focused on drumming up leads then nurturing them to a place where they can pass them off to the sales team. Kaya and Alex break down how they did it, why marketing and sales love this approach, and the early outcomes they’re seeing. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It’s hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you’d like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.