EPISODE · Jul 11, 2022 · 49 MIN
S12E03 - Sekou White - Connecting with Marketing Skeptics
from Back on T-R-A-C-K · host Kerry Guard
In this episode Kerry Guard connects with Sekou White where they discuss how to market to tough audiences, who are marketing skeptics. In his case the developer. Having been a developer Sekou understands his audience and that traditional advertising won’t work. Sekou is a multifaceted marketing professional with 20 years of experience in technology, entertainment and media. He spent the first half of his career launching some of the biggest video games, mobile apps, and digital advertising products. More recently, he’s focused on building robust developer communities through advertising, PR and partnerships. Here’s my conversation with Sekou. Sekou also joined our live roundtable where we discussed putting your audience first. You can find that here.
What this episode covers
In this episode Kerry Guard connects with Sekou White where they discuss how to market to tough audiences, who are marketing skeptics. In his case the developer. Having been a developer Sekou understands his audience and that traditional advertising won’t work. Sekou is a multifaceted marketing professional with 20 years of experience in technology, entertainment and media. He spent the first half of his career launching some of the biggest video games, mobile apps, and digital advertising products. More recently, he’s focused on building robust developer communities through advertising, PR and partnerships. Here’s my conversation with Sekou. Sekou also joined our live roundtable where we discussed putting your audience first. You can find that here.
NOW PLAYING
S12E03 - Sekou White - Connecting with Marketing Skeptics
No transcript for this episode yet
Similar Episodes
Apr 26, 2026 ·35m
Apr 25, 2026 ·141m
Apr 24, 2026 ·55m
Apr 23, 2026 ·54m
Apr 22, 2026 ·40m
Apr 21, 2026 ·64m