S12E05 - John Steinhert - Making a marketing career

In this episode, Kerry Guard hangs out with John Steinhert  where they discuss what a marketing career can look like. As more people examine their careers and look at making moves, marketing offers not only options in terms of disciplines, but clear growth opportunities as well. As TechTarget’s CMO, John Steinhert is responsible for positioning the  company and messaging to their subscribers  in ways that maximize understanding and energize action. He’s convinced that if they do this well, everyone benefits. At TechTarget, they’re committed to customer centricity and a win:win view of the world. Here’s my conversation with John.