EPISODE · Jul 11, 2022 · 1H 2M
S12E05 - John Steinhert - Making a marketing career
from Back on T-R-A-C-K · host Kerry Guard
In this episode, Kerry Guard hangs out with John Steinhert where they discuss what a marketing career can look like. As more people examine their careers and look at making moves, marketing offers not only options in terms of disciplines, but clear growth opportunities as well. As TechTarget’s CMO, John Steinhert is responsible for positioning the company and messaging to their subscribers in ways that maximize understanding and energize action. He’s convinced that if they do this well, everyone benefits. At TechTarget, they’re committed to customer centricity and a win:win view of the world. Here’s my conversation with John.
What this episode covers
In this episode, Kerry Guard hangs out with John Steinhert where they discuss what a marketing career can look like. As more people examine their careers and look at making moves, marketing offers not only options in terms of disciplines, but clear growth opportunities as well. As TechTarget’s CMO, John Steinhert is responsible for positioning the company and messaging to their subscribers in ways that maximize understanding and energize action. He’s convinced that if they do this well, everyone benefits. At TechTarget, they’re committed to customer centricity and a win:win view of the world. Here’s my conversation with John.
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S12E05 - John Steinhert - Making a marketing career
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