S12E07 - Alyssa Maker - Defining Demand Gen

Alyssa Maker started off in PR and is now a demand gen marketer. It really goes to show that you just never know where your marketing career will take you! Alyssa shares her story then we discuss what demand generation means to her and how she approaches it as the glue that holds all their marketing efforts together. Alyssa is the Director of Marketing for Sana Commerce. As a Director of Marketing, she manages a marketing team focused on accelerating growth through multiple channels including digital, demand gen, events, and partners. She loves marketing because it allows her to find sophisticated solutions to everyday challenges. She is passionate about growth and committed to developing new skills. Here’s my conversation with Alyssa.